Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. Vice President, Marketing Technology. User Growth.

Facebook 60

Facebook Mobile Retail B2C 60

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Every new channel reduces the friction needed for consumers to get what they want. Christopher Penn (@cspenn) May 17, 2017. 83% of managers in 2016 can’t find/hire any.

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! We worked through technology glitches, changes in plans, changes in schedules and more in the home stretch, as this format was a first for both client and reporter. Watch some great coverage in 2017? Annie Perkins. Vice President.

Print 60

Print Media Travel Wireless 60

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 2 Internet usage continues to grow.

Publicity 122

Publicity Marketing Healthcare Television 122

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. 4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. 79% of consumers are willing to share data if there is clear personal benefit. . #8

Report 92

Report Trends Retail Marketing 92

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Business Wire

MARCH 7, 2017

You may need to use technology to track these metrics. The 2016 Linqia Influencer study shows that in 2017, costs for influencer programs have increased, averaging $50,000-$100,000 per influencer. What was the amount and quality of leads? What was the amount and quality of conversions? These articles are great!

Marketing 156

Marketing Guidelines Measurement Analytics 156

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers. In fact, 54% of all UK consumers find virtual entities appealing on some level.

Brand 116

Brand Branding Fashion Marketing 116

ISEBOX

DECEMBER 14, 2016

mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals. For instance, an LED light is helpful for the average consumer who needs to navigate in the dark.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

PR 20/20

OCTOBER 4, 2018

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. In addition, the average respondent consumes 1.5 In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion. If not, you should.

Video 78

Video Trends Strategy Marketing 78

Beyond PR

AUGUST 30, 2016

For the next 10 to 15 years, those in the Class of 2016 will likely earn less, and have more spells of unemployment, than if they had graduated when job opportunities were plentiful.”. Consumer Technology. Given these odds, college students want to read about how they can improve their chances of finding a job after school.

Radio 68

Radio Media Newspapers Technology 68

Sword and the Script

JANUARY 28, 2020

If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified. 3) Connect: beyond a media contact database. 9) PR tech assessment.

Software 117

Software Tools Publicity System 117

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

AUGUST 8, 2016

It might be a bit of an understatement to say that 2016 has been an interesting year – and we are only a bit more than halfway through. PRSA has been very busy rolling out new services to provide value to our members – and updating the technology infrastructure to let us do even more.

Conference 60

Conference Leadership Meeting Internal 60

Shift Communications

MARCH 22, 2016

As we close out this series, we want to take a deeper look at what surprised us, what disappointed us and what you should be pondering for 2017 as you work your way through Austin-Bergstrom airport. Every year you will read recaps of products, technologies and parties within the interactive portion of the event. (For

Privacy 60

Privacy Hotels Film Data 60

Stephen Waddington

JUNE 21, 2018

The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. There’s a harsh irony that news publishers are reliant on many of these same technology companies to distribute their content via apps, search and social media. Technology is a possible solution.

Social Media 73

Social Media Print Study Advertising 73

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. With the year dwindling down, it’s time to start looking ahead to 2017. Technology will evolve.

Real Estate 120

Real Estate Technology Data Agency 120

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on.

Web 40

Web Mobile SEO Technology 40

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 194

Writing Communications Marketing B2B 194

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 190

Marketing Content Marketing Data Social Media 190

Norton's Notes

NOVEMBER 22, 2016

So last week was rather busy, the team at Prohibition and I went out to the CIPR Pride Awards for Yorkshire & Lincolnshire and thankfully we scooped another award – this year it was “Best Consumer Relations Campaign” for a campaign we did for Interflora. Where in the world is WordPress.com used in 2016 and in what languages?

Blogging 28

Blogging Marketing Web Twitter 28

Cision

SEPTEMBER 5, 2017

According to the 2017 State of Inbound report, 63 percent of marketers feel that generating traffic and leads remains the biggest challenge in their work. Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers. Decide on The Resources You Will Use.

Strategy 244

Strategy How To Media Measurement 244

Sword and the Script

FEBRUARY 22, 2022

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. That’s according to the BBC in a 2017 health section article titled, Busting the attention span myth. That goldfish statistic just won’t die. There are hundreds (thousands?)

Biotechnology 86

Biotechnology Study Survey Radio 86

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 86

Marketing B2B Interviews Content Marketing 86

PR 20/20

OCTOBER 10, 2017

The goal is to attract, convert, and close more qualified leads by being helpful to consumers. It’s possible thanks to an existing and rapidly improving technology called artificial intelligence—and it’s about to change inbound forever. Tools that use AI may rely on one or more of these technologies. And there has been a 4.6X

Marketing 81

Marketing eBook System Tools 81

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. We’ve profiled 27 companies since launching the Marketing Artificial Intelligence Institute in November 2016. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. October 19, 2016. It's ready for primetime! Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

JANUARY 18, 2017

2016 was the year of the unexpected. From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here. Scalable Influencer Marketing Will Integrate into the Martech Stack: Increasing popularity of influencer marketing has created increased demand for efficiencies and IM technology.

Marketing 60

Marketing B2B Technology Fashion 60

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. And there are some real gems in that certain whitepaper from 2016.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

PR in High Definition

DECEMBER 14, 2016

Well 2016 wasn’t quite the year we all thought it might be. Pokémon Go’s lifespan was even shorter and showed us the perfect use of gamification technology, but failed on retaining users. The pace of change is ever faster and we have high expectations of 2017 after the year we’ve had. So, who’s Tanya Burr?

YouTube 48

YouTube Training Survey Social Media 48

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Journalists and consumers crave videos. The influx of technology and the data it yields makes everyone a researcher. That’s where your content marketing efforts come into to play. million words.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Journalists and consumers crave videos. The influx of technology and the data it yields makes everyone a researcher. That’s where your content marketing efforts come into to play. million words.

Infographics 72

Infographics Case Study Video Survey 72

Deirdre Breakenridge

JANUARY 5, 2017

In 2016, the Edelman Trust Barometer revealed that the trust in media was actually on the upswing. media when it’s published in 2017. media when it’s published in 2017. The general feelings or “word on the street” about the media, after the 2016 election, was that of distrust. Where does this leave us in 2017?

Media 205

Media Twitter Consumer Report 205