PRSay

DECEMBER 22, 2021

After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. In her August 2017 comeback song “Look What You Made Me Do,” Taylor joked that the “old Taylor” was dead. Will consumers remain loyal or take their business elsewhere? Remember that you can always rebuild your reputation.

Communications 147

Communications Film Radio Reputation 147

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” ” Pew Stateo f the Media 2016. Fo llow me on Twitter.

Media Relations 127

Media Relations Media Newspapers Radio 127

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer.

Brand 208

Brand Branding Consumer Transportation 208

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. How is Facebook faring as the current king of the hill? User Growth.

Facebook 60

Facebook Mobile Retail B2C 60

PR in High Definition

JANUARY 17, 2017

So, which sectors do we think will rise to red-hot levels of heated fame in 2017? If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money.

Technology 48

Technology Automotive Retail Banking 48

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. PR Newswire (@PRNewswire) March 11, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Doctor Spin

JANUARY 4, 2024

These “false lines” will force otherwise balanced media consumers to place themselves between the media-suggested extremes. More deeply, media polarisation is problematic because it draws false lines between extremes that aren’t necessarily perpendicular. The Media Polarisation Model (Version 1). Source: Nature 1 Higgins, K. Nature, 540, 9–9.

eBook 52

eBook Analysis Engineering Social Media 52

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. When it comes to philanthropy, Americans are a generous bunch.

Corporate 168

Corporate How To Employee Nonprofit 168

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! Watch some great coverage in 2017? cta] The post 2016 – A Year in Traditional Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Annie Perkins. Vice President. Contact us today !

Print 60

Print Media Travel Wireless 60

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion between 2016 and 2017. After the infamous horror film “IT” was remade in 2017, Warner Bros. billion to $9.1 This video quickly went viral and has more than 40 million views on YouTube. IT remake featured a themed horror house.

Film 131

Film Viral YouTube eBook 131

Cision

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. More to the point, where do they want to consume it? Question 5 coming soon.

Infographics 120

Infographics Comparison Retail Study 120

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Every new channel reduces the friction needed for consumers to get what they want. Christopher Penn (@cspenn) May 17, 2017. 83% of managers in 2016 can’t find/hire any.

Publicity 166

Publicity Data Analytics Advertising 166

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers. Journalists too, perceive an opportunity for emotional persuasion.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2016

For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. Updating client plans, advising on 2017 CEO predictions, or simply ordering gifts for industry BFFS — why not do them now. Reach out to former clients and colleagues.

Policies 204

Policies Software B2B Report 204

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 2 Internet usage continues to grow.

Publicity 122

Publicity Marketing Healthcare Television 122

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. 2017: One Prediction Each for PR, Content Marketing and Social Media. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. 4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. 79% of consumers are willing to share data if there is clear personal benefit. . #8

Report 92

Report Trends Retail Marketing 92

The Proactive Report

SEPTEMBER 25, 2017

Just recognize that most media now gets found and consumed either on search engines or social platforms. According to the Reuters Institute for the Study of Journalism’s Digital News Report 2017 , 51% of those surveyed in the U.S. That’s a 5% increase from the 2016 report and that figure is double what it was in 2013.

Measurement 100

Measurement Analytics Social Media Google 100

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Launched in January 2016, the brand had one fundamental problem — low awareness. KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Researching potential spokespeople for B2B tech or consumer clients includes contacting agents and managers (pricey), employing obvious search terms – “paid media spokesperson” or “xx expert” (time-consuming) and then back-and-forth negotiating with no true industry standard for price and contractual terms.

Pitching 120

Pitching Consumer B2B Survey 120

5W PR

MARCH 21, 2017

It’s been a week since brands and companies from across the globe unveiled their newest launches and innovations at Natural Products Expo West 2017. Dara Busch, EVP of Consumer Practice and Elizabeth Minton, VP of New Business Development). Plant-based milk topped $4.2BB in 2016², plant-based cheese generated 31.4%

Hotels 90

Hotels Trends Energy Consumer 90

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.

Twitter 235

Twitter Customer Service Web Facebook 235

Reputation Us

JULY 14, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Banking Reputation Drivers for the past few years include: 2017. banks have significantly rebounded from the 2008 financial shock. The top three “Overall” U.S.

Banking 60

Banking Reputation Financial Government 60

Business Wire

MARCH 7, 2017

The 2016 Linqia Influencer study shows that in 2017, costs for influencer programs have increased, averaging $50,000-$100,000 per influencer. Costs associated with influencer marketing As we noted earlier, paying for influencer marketing programming can be done with money, goods, visibility and access. These articles are great!

Marketing 156

Marketing Guidelines Measurement Analytics 156

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. We’re No Longer Reaching in the Dark. It’s Affordable.

Marketing 120

Marketing Analytics Television Tools 120

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

5W PR

MARCH 12, 2018

5W and Lycored took a technical industry standard and turned it into a simple and relatable concept for consumers by breaking beauty out of its proverbial box and creating an emotional connection to ingestible skincare. while promoting positive ideologies surrounding beauty from within and helping people love themselves more along the way.

Video 68

Video Mobile Consumer Advertising 68

Communications Conversations

JANUARY 16, 2017

Thanks to trolls, the 2016 Election, and a waning interest in even HAVING online conversations, Twitter, as we know it, is slowly dying (or, at the very least changing dramatically). Sure, the big consumer brands are all about engaging on Twitter (read: recent Wendy’s tweets). But, what about everyone else? Think about it.

B2B 60

B2B Twitter Viral Trends 60

Reputation Us

JULY 13, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Banking Reputation Drivers for the past few years include: 2017. banks have significantly rebounded from the 2008 financial shock. The top three “Overall” U.S.

Banking 60

Banking Reputation Financial Government 60

Communications Conversations

JANUARY 25, 2017

” What he meant was, will we start to see brands embrace more one-to-one and authentic communications in 2017 instead of trying to do everything “at scale” Isn’t that what chatbots are all about? ” Consumers are tired of phone trees. But here’s the thing: I don’t think consumers like it.

Customer Service 60

Customer Service Consumer Local Meeting 60

Buchanan PR

OCTOBER 5, 2023

In 2016, Swift’s public persona took a big hit when she found herself in an argument with Kim Kardashian, who is also a savvy media strategist (for better or for worse) in her own right. Thus began a downward spiral of Swift’s image in the media. A year after the “Famous” fiasco occurred, Swift was ready to get back in the game.

Strategy 80

Strategy Media Viral Trends 80

Prakkypedia

DECEMBER 13, 2017

Vegemite (@Vegemite) December 13, 2017. Vegemite (@Vegemite) December 13, 2017. I was one of the consumers who bought a block to see what it would taste like. Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole.

Transportation 71

Transportation Twitter Advertising Advertising 71

Beyond PR

JUNE 9, 2017

With Question 4 of the 2017 Shareholder Communications 365 Study, we learned that only 20% of institutional investors visit your investor relations website to read your news releases. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content.

Comparison 66

Comparison Study Retail Financial 66

Prohibition

AUGUST 15, 2022

In fact, 54% of all UK consumers find virtual entities appealing on some level. She first started posted on Instagram, back in April 2016, but as of today she has a following of over 3 million. Virtual influencers being used in a range of ways to promote products, increase brand value and engage new audiences for brands.

Brand 116

Brand Branding Fashion Marketing 116

Beyond PR

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. More to the point, where do they want to consume it? Question 5 coming soon.

Comparison 49

Comparison Retail Study Tools 49