Melissa Agnes

JANUARY 5, 2015

So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. 3 absolute must-do’s to help make your 2015 crisis-free. That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Will a blog post go viral? Here’s how. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Martin’s Game of Thrones.

Analytics 60

Analytics Viral Social Media Google 60

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Mobile search surpassed desktop search eight years ago – in 2015.

B2B 169

B2B Leadership Marketing Software 169

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Shift Communications

DECEMBER 30, 2015

Want to see how to do this for your blog? Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. While it eventually emerged that what Mark Zuckerberg actually had in mind was a series of emoticon reactions instead of one holistic “dislike” button, the blog remains valid. Here’s how.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. Here’s how. Ah, the question on every PR pro’s mind. Savannah Whitman.

Measurement 60

Measurement Tools Agency Blogging 60

Ishmael's Corner

JANUARY 4, 2015

After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. The official statement calls it “a natural extension of the administration’s blogs and social media.” Wishing everyone has a healthy and prosperous 2015 (with a periodic twist). A riff on Saturday Night Live?

Transportation 60

Transportation Journalism Google Employee 60

Deirdre Breakenridge

SEPTEMBER 5, 2014

We’re kicking off our special #PRToolkit (follow this hashtag) chat session to help students and professionals maximize their PR, marketing and social media initiatives in the fall and into 2015. What bloggers, influencers and media outlets give the best recommendations on the latest technology and tools? A follow up blog post by PR 2.0

Twitter 324

Twitter Community Ethics Resources 324

Flack's Revenge

OCTOBER 27, 2021

It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). Wikimedia Commons. Leveraging Tech Evolution for PR.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

OCTOBER 27, 2021

It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). Wikimedia Commons. Leveraging Tech Evolution for PR.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Shift Communications

JANUARY 7, 2015

Let’s start 2015 with a bang! My original plan for this blog post was to be a bit cheeky. To mark our first ascent, SHIFT will kick-off our 2015 Masters of the New Marcom seminar series with an event on Tuesday, February 3 at The Driskill Hotel in Austin. Are you ready? Time to cowboy up! Todd Defren. News Austin'

Hotels 60

Hotels Employee Storytelling Agency 60

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. Additionally, the Whetlab integration for big data may already be reaping rewards; more to come in a future blog post on this! Vice President, Marketing Technology. Let’s take a look at where the bird has landed this quarter. That said, the bird still has wings.

Twitter 60

Twitter Social Media Mobile Media 60

Shift Communications

OCTOBER 30, 2015

Further simplification is expected to roll out broadly in November 2015. Consider syndicating career and productivity blog posts to LinkedIn’s platform (as well as Medium and Facebook Notes) to determine whether your audience is more interested in reading your content there. Vice President, Marketing Technology.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

PR in High Definition

JUNE 29, 2015

London Technology Week (16th – 21st June 2015) brings together the capital’s tech scene for a week comprising 250 events, covering topics such as gaming, big data, IT, wearables, education, music, sport, fashion, finance and science.

Technology 48

Technology Big Data Fashion Sports 48

Engage PR

OCTOBER 13, 2015

With the theme of Sustainability Through Efficiency, the 2015 gathering boasted naturalist and TV presenter Chris Packham as the keynote speaker – and he delivered an utterly compelling speech. Despite his confidence, would there be a slight hint of nerves as he perhaps prepared to speak out against the careers his audience related to?

Energy 60

Energy System Local Technology 60

Journalistics

MARCH 15, 2015

Despite the drone-free skies at SXSW 2015 , there is still plenty flying around Austin this weekend. While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. Activations.

Trends 56

Trends Big Data Mobile Conference 56

PR in High Definition

DECEMBER 22, 2015

Many things have happened, but Christmas is a time to reflect on the positive and exciting moments we shared as a PR agency in 2015, and below we’ve put together a collection of our top moments for the year and our […]. The post Firefly’s top PR agency moments in 2015 appeared first on Firefly Communications.

Agency 48

Agency Communications Technology Blogging 48

Shift Communications

FEBRUARY 5, 2016

Syndicate career and productivity blog posts to LinkedIn’s platform (as well as Medium and Facebook Notes) to determine whether your audience is more interested in reading your content there. Vice President, Marketing Technology. What should marketers and communicators do now? Publish and sponsor your updates. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. These people didn’t learn it from a blog. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Wadds Inc.

NOVEMBER 30, 2023

The community published two guides to tools in public relations and has been inactive since 2015. Writing a book about a fast-moving area of technology has challenges. The contributors all responded to a blog post in late August. The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed.

Tools 52

Tools Handbook Publicity Analysis 52

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Marketing technology spend remains high.

B2B 78

B2B Marketing Survey Study 78

Sword and the Script

FEBRUARY 22, 2022

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. of articles and blog posts that start with this statistic. For most technology companies, it’s the opposite: selling software that automates repetitive tasks.

Biotechnology 85

Biotechnology Study Survey Radio 85

Barokas

JANUARY 29, 2019

It was inspiring to see the growth of the conference over the previous year, and the community that has formed around a common goal of inspiring, connecting and accelerating the growth of women in technology. Here are a few nuggets that stood out to me: You don’t have to be highly technical to start a technology company. Karli Barokas.

Software 97

Software Technology Engineering Conference 97

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

PRSay

SEPTEMBER 16, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. PRSA named Pedene as Public Relations Professional of the Year in 2015. This year’s theme is “Doing the Right Thing.” Photo credit: shutterstock.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

Cision

JULY 24, 2015

credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. My own predictions are listed at the very bottom.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

SEPTEMBER 2, 2015

million social media posts from key forums, review sites, blogs, Facebook, Instagram and Twitter that appeared between June 1, 2014 and June 30, 2015. Millennials, more than other groups, are generally very technologically savvy, and tend to use their mobile devices constantly during travel.

Travel 120

Travel Airlines Hotels Mobile 120

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Steve Tappin puts it well when he explains that the rise of social media represents not just a technological shift, but a cultural one, for business leaders. Mastering digital technology is the easy part. Where do visuals come into play in simplifying a complex technology or scientific narrative? Consider a C-level blog.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. From the release : “As soon as a news story is published, advanced AI and machine learning technology evaluates the content and predicts if it will be highly shared across social media.

Software 176

Software SEO Company Tools 176

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). Learn more: press release , blog post.

Industry 91

Industry Media Technology Employee 91

Sword and the Script

JULY 28, 2020

In late 2015, I made the case that Walmart should have made a bid to acquire Yahoo. A few months later, the parent company of a PR technology vendor swooped in and acquired the company out of bankruptcy. Verizon closed its acquisition of Yahoo for $4.48 billion in 2017 and today it boasts “nearly 900 million users.”

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Doctor Spin

NOVEMBER 29, 2023

In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Please support my blog by sharing it with other PR- and communication professionals. Thought leadership might be the right PR strategy for you. What does thought leadership entail? What does it take to become a thought leader?

Leadership 52

Leadership Strategy Wikipedia eBook 52

PR in High Definition

SEPTEMBER 28, 2023

There is evidence from as far back as 2015 indicating that search engines have the power to subtly control thinking and behaviour – this is known as the search engine manipulation effect. This could be in written blogs, headers, internal links and URLS. Are search engines controlling how we think?

Engineering 62

Engineering SEO Wireless Google 62