Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Avast developed Avast Antivirus in 2014. Some background on Jumpshot and browser plug-in data sources.

Media 273

Media Privacy Data Analytics 273

Communications Conversations

SEPTEMBER 14, 2022

Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers.

Brand 215

Brand Branding Instagram Video 215

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. According to the Pew Research Center , the Hispanic population reached 55 million in 2014 making the group 17.4 With the community’s growing influence, how can businesses target and win over Hispanic consumers? percent of the total U.S.

Marketing 184

Marketing Nonprofit Community Mobile 184

Melissa Agnes

MARCH 10, 2014

. — Lindsay Kaplan (@LKaplan_NYU) March 6, 2014. lincy_love) March 6, 2014. A1 By the time you upload your response to the situation the public has already established its opinion, no such thing as too soon #nyuprsm — PRisthenewPR (@johnny_mk1) March 6, 2014. Angela JIANG (@AngelaCJiang) March 6, 2014. nyuprsm — Lincy ?

Twitter 212

Twitter Crisis Communications Crisis System 212

Norton's Notes

DECEMBER 18, 2014

It’s that time of the year again when we take a look back at 2014. Consumer Technology SEO Google' In this lovely video Google analyses our trillions of searches and puts it all together. Google asks: “What do these searches say about us? Explore the Year in Search [link] and follow the conversation on #YearInSearch”.

Google 31

Google Video SEO Technology 31

prTini

DECEMBER 12, 2014

10 PR Stunts That Won 2014. The Best and Worst Brands on Social Media In 2014. Data Analysis Measures Consumer Emotions When They Buy. The post Best and Worst of 2014 + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini. Cheers and happy reading! . Inside Square’s Winning PR Strategy.

Pinterest 45

Pinterest Case Study Instagram Analysis 45

Deirdre Breakenridge

JANUARY 13, 2015

[i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. June 4, 2014. January 7, 2014. https://www.insidehighered.com/news/2014/01/07/get-women-conference-panels-they-must-be-panels-invite-speakers-study-finds. January 7, 2014.

Conference 150

Conference Training Healthcare Policies 150

Onclusive

FEBRUARY 22, 2018

After 10 years as a journalist I went to the other side … I became a spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection, which allowed me to continue working with the media and tell good stories. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

PRSay

DECEMBER 22, 2021

In 2014, Swift stunned the music industry — and received respect as an activist for music rights — by pulling her albums from Spotify and other streaming services, announcing an exclusive deal with Apple Music instead. . Will consumers remain loyal or take their business elsewhere? folklore earned that honor in 2021.).

Communications 147

Communications Film Radio Reputation 147

Cision

JUNE 25, 2015

Thieves stole more than 500 million financial records in 2014. This not-so-secret secret has put consumers on edge. helps financial organizations better understand and cater to the needs of this new breed of cautious consumer. Consumers remain skeptical about the security implications of EMV.

Financial 120

Financial Brand Branding Mobile 120

Communications Conversations

OCTOBER 23, 2014

Hope you’ll take a listen… SHOW NOTES – October 23, 2014. 2014 Social CEO Report. Brandshare: Is The Value Exchange Between Brands and Consumers a Myth?”. Brandshare: Is The Value Exchange Between Brands and Consumers a Myth?”. Edelman/Brandshare 2014. Greg Gerik. McDonald’s: “Our food.

Social Media 120

Social Media Instagram Media Report 120

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers. Shareholders, investors, financial institutions, etc.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

NewsWhip

OCTOBER 26, 2021

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. . In early 2014, Disney Parks decided to bring some of their analysis work in-house. Thanks for joining us, Jessica.

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

AUGUST 10, 2021

Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. It even appealed to me as a reader and consumer of news – but not to me as a customer. We were eager to get to the conference center, but there was one big problem: the taxi line was hours long.

B2B 99

B2B Marketing Software Conference 99

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. For example, back in 2014, Buzzfeed published an article about an artist that asked people from different countries to Photoshop one of her images according to their local standards of beauty.

Company 88

Company Strategy Viral Data 88

NewsWhip

JANUARY 27, 2022

Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. More and more brands are jumping on board to provide consumers with vegan options, aligning with Veganuary’s original mission of creating a global movement that encourages compassionate food choices.

Instagram 148

Instagram Comparison Web Product Launch 148

The Proactive Report

MAY 2, 2015

The percentage listening in 2015 was up two points over 2014 levels (15%). In 2014 three different companies spun off more than 100 newspaper properties, in large part so that their still-robust broadcast or digital divisions would not be affected by the newspaper industry’s continuing financial woes. Key trends. Things to consider.

Report 100

Report Mobile Newspapers Media 100

Polaris

DECEMBER 30, 2014

According to the GWI Social Report released in November 2014, Pinterest is one of the fastest growing social networks, with its active user base up 111% from Q1 to Q3 2014. Those numbers make Instagram more popular than Twitter , which had 284 million active monthly users as of Q3 2014. In addition, 2.5

Pinterest 196

Pinterest Instagram Brand Branding 196

Cision

APRIL 21, 2015

billion in 2014 , numbers that closely mirror the increase in searches. Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. Countless studies say that consumers have much better recall of a video than they do static text — and that can facilitate the path to purchase or, in the least, better engage your audiences.

Video 120

Video Brand Branding Trends 120

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. 2014: Focusing on a Few 2014 Content Marketing Predictions. Bill Byrne , Managing Director, Remedy PR .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Melissa Agnes

JULY 10, 2014

Yelp is home to 57 million reviews and attracts 132 million monthly visitors, according to data released through March 31 , 2014. By all means, Yelp is an overall great resource for consumers. In this same survey, 67% of consumers said they read up to six reviews about a business.

How To 200

How To Guidelines Wikipedia Policies 200

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Consumers are hopeful the push for U.S.

Mobile 120

Mobile Financial Retail Technology 120

Cision

APRIL 4, 2016

Specifically, if content doesn’t make an immediate impression with a consumer they are highly unlikely to give it a second thought much less share it. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer. So how do we make a great first impression with content?

Viral 120

Viral Journalism Advertising Advertising 120

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Why Owned Media is Key to the Future of PR.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S. will deliver adequate fraud protection.

Retail 120

Retail Travel Mobile Technology 120

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Shopping Preferences : Prefers online shopping, values quality over quantity, seeks out eco-friendly and sustainable brands.

How To 52

How To eBook Corporate Groups 52

Landis PR

JUNE 26, 2023

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. AI algorithms can analyze vast amounts of data, including social media trends, news articles, and consumer behavior, to generate personalized content recommendations. By Liza Batallones Generative AI is advancing at an incredible pace.

Publicity 52

Publicity Training Data Tools 52

Shift Communications

NOVEMBER 19, 2014

At this time, Snapchat was solely consumer-user friendly. October 2014. In October 2014, the first ads began to show up in users’ ‘Recent Updates’. The designer debuted her Spring 2014 collection on Snapchat, minutes before it appeared on the runway, making Snapchat followers feel like VIPs. At Jamba Juice?

Brand 148

Brand Branding Sports B2B 148

Cision

MARCH 10, 2016

I don ’ t think I noticed this until early 2014 when Chrissy Teigen asked me how to get a Taco Bell Breakfast Phone after I posted mine. . Jeff Barrett (@BarrettAll) March 20, 2014. christine teigen (@chrissyteigen) March 23, 2014. Influencers have become the new endorsers, the new people to drive consumers. humblebrag.

Instagram 96

Instagram Advertising Advertising Storytelling 96

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

AUGUST 14, 2015

Consumers interact much differently with travel and hospitality providers now than in years past, and those providers are beginning to notice the increasing dependency on mobile devices to quickly get information. Technology has changed the world, especially how we get from Point A to Point B and back.

Travel 120

Travel Technology Hotels Mobile 120

5W PR

SEPTEMBER 27, 2019

In this capacity, they are also usually charged with tracking and responding to consumer comments, suggestions, and complaints. BLS was forecasting strong competition for these jobs with a growth of 6% between 2014 to 2024.Here’s Here’s some interesting and encouraging news.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

RH Strategic

SEPTEMBER 24, 2019

In 2014, we wrote a blog introducing readers to the top 11 cybersecurity reporters at that time. Today, cybersecurity experts are focused on deepfakes, quantum computing and increasing regulation, including the California Consumer Privacy. Much has changed in the past five years.

Report 40

Report Privacy Consumer Blogging 40

Stern + Associates

JULY 18, 2023

With this tool, leaders are able to assess the value consumers are gaining , even when they’re not paying for something. Leaders must recognize that implementing new technology will be much more about restructuring and reorganizing work, not mass replacement or unemployment.”

Technology 76

Technology Measurement Government Policies 76

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. The way we reach the consumer these days is so different to five years ago.

Hotels 86

Hotels Social Media Fashion Agency 86

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders. Both the practice and business of public relations has grown enormously in recent years. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

PR 20/20

OCTOBER 30, 2014

At this year’s INBOUND 2014 conference in Boston, one session in particular really got me thinking about brand / consumer relationships. Today’s consumer doesn''t need to own. Why own when you can share, and increase cost efficiencies at the same time?

Content Marketing 78

Content Marketing Transportation Marketing Conference 78