ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. But today so-called “thought leadership” is also relevant to consumer product companies. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. 2014: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Landis PR

JUNE 26, 2023

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. AI algorithms can analyze vast amounts of data, including social media trends, news articles, and consumer behavior, to generate personalized content recommendations. By Liza Batallones Generative AI is advancing at an incredible pace.

Publicity 52

Publicity Training Data Tools 52

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Video consumption has changed how organizations interact with their publics — four times as many consumers prefer digestible video content over text – and our data show that PR teams who don’t get their agencies and their clients on board will be behind the curve. We will apply rigor to outcomes measurement.

B2C 120

B2C Measurement Video B2B 120

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. in July 2014: 61 comments. So how do you now measure the validity of this content?

Measurement 40

Measurement System Blogging Facebook 40

Polaris

SEPTEMBER 18, 2015

According to the article, social analytics company Shareablee found engagement for US brands on Instagram more than doubled in the first quarter of this year versus the same period in 2014. Measurement Metrics for Social Influencer Programs on Instagram. The above suggestions for Instagram measurement are a starting point.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

APRIL 7, 2015

B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. How, where and when do they prefer to consume content? Be sure to measure your content’s performance to produce more of the top performing content and less of the underperforming stuff. We profile 10 options in our white paper.

B2C 120

B2C Content Marketing B2B Mobile 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. The way we reach the consumer these days is so different to five years ago.

Hotels 86

Hotels Social Media Fashion Agency 86

Polaris

DECEMBER 18, 2014

In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. How do we measure results? So here is my big prediction for next year.

Trends 135

Trends Marketing Pinterest Social Media 135

Contently - Strategy

JULY 22, 2021

A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).

Travel 58

Travel Hotels Storytelling Content Marketing 58

The Proactive Report

JANUARY 5, 2015

To a large degree it’s a measure of trust. Now the consumer has a voice and online reviews are the norm. Consumers are forming opinions faster now than they were 12 to 24 months ago. 73% of consumers say positive customer reviews make them trust a business more (up from 58% in 2012). It must be mobile-responsive.

Reputation 100

Reputation System Employee Airlines 100

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. What is its purpose and how does it help consumers? Amid the explosion in online information, consumers expect to get content immediately with a few keystrokes.

Video 120

Video YouTube Content Marketing Film 120

Reputation Us

NOVEMBER 3, 2019

2014 Global Survey on Reputation Risk showed that responsibility for reputation risk resided at the highest levels of the organization, with the chief executive officer (36 percent), chief risk officer (21 percent), board of directors (14 percent), or chief financial officer (11 percent). Brand is what you say about yourself.

Reputation 79

Reputation Public Affairs Survey Financial 79

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are SO many tools that I’ve “ Tech Tested ” in 2014. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. The post What’s in Your Fall 2014 Communications Toolkit?

Communications 383

Communications Tools Google Resources 383

MaccaPR

APRIL 2, 2015

Your brands'' consumers are no different. As Facebook marketing thought leader Mari Smith covered in her "How To Use Facebook To Increase Sales" presentation, consumers who use Google are in search mode, while consumers who use Facebook are in socialize mode. Take into account what your consumers are searching for.

Social Media 48

Social Media Pinterest Marketing Media 48

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). In 2014 Joe joined ISEBOX, a leading communications cloud platform, leading sales and marketing efforts.

Media 79

Media Analytics Technology Corporate 79

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Cision

AUGUST 3, 2015

The platform is best optimized by Millennials marketing products that engage a tech savvy, short attention span consumer such as Gen Z, or, fellow Millennials.” BI Intelligence (@BIIntelligence) April 4, 2014. “Snapchat is a generation-specific platform, ideal for popular or new product launches. CONSULTING.

Mobile 120

Mobile Advertising Advertising Facebook 120

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase.

Mobile 60

Mobile Public Affairs Government Local 60

Sword and the Script

JANUARY 7, 2020

The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. That’ll add noise to your search results and consumes computing resources for the platform. It’s worth noting here that Agility offers, “fully managed monitoring and measurement services to clients. NASDAQ: INOD ).

Tools 83

Tools Comparison Media System 83

Doctor Spin

JANUARY 16, 2024

Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” Dead of Winter (Short Film, 2014). Source: Journal of Professional Communication 9 Grunig, J.

Wikipedia 52

Wikipedia Film Groups Journalism 52

David PR Group

JANUARY 14, 2016

he will tell you that such relationships are measurable, achievable, and produce quantifiable benefits for companies. It’s a scientific fact that buying decisions are impacted by emotion, so we better start measuring it and changing our marketing approaches. He pointed to how Apple handled the U2 album giveaway issue in 2014.

Brand 40

Brand Branding Reputation Financial 40

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Measure and benchmark the results of your campaign based on your goal. Its simplicity is compelling. Test and learn.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

NOVEMBER 5, 2019

The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology. SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Generally, I’m pretty optimistic about these new tools for PR measurement.

Internal 63

Internal International Data Media 63

Shift Communications

DECEMBER 22, 2014

Our top posts from the first quarter of 2014 focused on social media and content. Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. If, on the other hand, my dress, smart jacket or t-shirt is monitoring, measuring and capturing data…what then? In early July 2014, CIPR held a public debate around wearable technologies.

Publicity 87

Publicity Ethics Technology Government 87

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Being able to measure and assess influencer marketing ROIs accurately (44%). Let’s face it.

Marketing 40

Marketing Viral Fashion Product Launch 40

PR Breakfast Club

JULY 31, 2014

The PR pro referenced the SPAM image, making a lighthearted joke about the vintage can and how her family in Hawaii would consider it an antique (since SPAM is highly consumed in this state… but that’s a story for another time). What metrics do you use to measure an outlet ’ s relevance? Nine times out of ten it pays off.

Pitching 47

Pitching Construction LinkedIn Engineering 47

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers.

Strategy 244

Strategy How To Media Measurement 244

Flatiron Communications

DECEMBER 14, 2015

Mr. Roberts was up first and chose to use his presentation time to showcase Comcast’s new (since November 2014 ) X1 Guide, “the industry’s first voice-guided TV interface:” “We’re at 10 million boxes and deploying 40 thousand a day.” “Give consumers what they want, which is what X1 does.”

Television 28

Television Newspapers Conference Retail 28

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

MAY 7, 2020

What metrics do they use to measure those goals? Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business. In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. How does my audience prefer to consume content? Some may prefer short, easy-to-consume written pieces.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120