Cision
APRIL 4, 2016
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.
Ishmael's Corner
OCTOBER 5, 2014
Back in January, I offered 10 quasi-mad predictions on how the communications industry would unfold in 2014. Prediction 1: The Pope’s Selfie Goes Viral. Buffett only tweeted once in 2014. Apparently, Amazon’s ill-fated phone consumed Mr. Bezo’s time in 2014. I figured the big event would happen at Easter Mass.
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5W PR
APRIL 13, 2022
When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. For example, back in 2014, Buzzfeed published an article about an artist that asked people from different countries to Photoshop one of her images according to their local standards of beauty.
ImPRessions - Crenshaw Communications
SEPTEMBER 8, 2016
And a strong reputation usually engages consumers over time. Sixty-six percent give credence to editorial content or consumer opinions posted online over other media. Some public relations agencies make these claims, and they’re often true. Yet it’s a tricky question. Glowing reviews can boost website traffic.
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR will embrace paid media. B2B content must be shareable.
Cision
MARCH 1, 2016
In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The perpetuation of a “viral” story on digital channels can be hours. 2 (June 2014): -1. SoMe = Facebook, Twitter, YouTube.
Melissa Agnes
SEPTEMBER 4, 2014
If you’re a business owner in 2014, it’s doubtful that you’ve not been affected by online reviews – whether positively, negatively, or both. The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google.
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