Shift Communications

DECEMBER 24, 2014

As CEO, I’d like to first thank you for being part of the SHIFT community in 2014. In 2014, we amped up our firm’s internal culture and training initiatives so that every team member is happier, healthier and more focused on your needs. Season’s greetings from SHIFT! The year was an incredible one!

Communications 138

Communications Training Mobile Employee 138

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. Internal comms demand more focus. “62% Other interesting statistics: PR tech desires.

Survey 81

Survey Corporate Communications Financial 81

NewsWhip

OCTOBER 26, 2021

In early 2014, Disney Parks decided to bring some of their analysis work in-house. When I started doing analytics in early 2014, social listening as we know it today was still in its infancy; and yet not too much has changed in terms of the nuts and bolts of how we get our data.

Data 78

Data Social Media Consumer Trends 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. Even consumer brands need to position themselves and their companies as leaders. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Melissa Agnes

APRIL 15, 2014

I think that there is a need for some major internal re-evaluating in today’s biggest airline companies. US Airways (@USAirways) April 14, 2014. Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media?

Airlines 243

Airlines Case Study Policies Reputation 243

MaccaPR

FEBRUARY 11, 2016

From General Mills and Campbell’s Soup to Swiffer and Target, America’s biggest brands are embracing the challenge of supporting social justice, diversity and cultural change. We've gathered a few examples mentioned - and more - for you to use as inspiration for your next brand marketing campaign. Gracie" - General Mills' Cheerios.

Brand 48

Brand Branding Marketing Film 48

Reputation Us

NOVEMBER 3, 2019

Brand is what you say about yourself. In other words, brand is the promise you make; your reputation depends on whether or not you keep that promise. When looking at what to delegate to a CRO role, consider these tasks: Internal. Reputation: Like A Priceless Asset. Research by Deloitte’s Oct. Enter the CRO.

Reputation 79

Reputation Public Affairs Survey Financial 79

ReimaginePR

JUNE 10, 2015

The conditions that led to the spread of Ebola, and the subsequent international reaction (or inaction), are still very much in place. I vividly remember reading a certain article in October 2014 that brought a tear to my eye. The casual spontaneity and lack of branding were part of the mass appeal. Well, it shouldn’t.

Video 120

Video Government Healthcare Viral 120

Stephen Waddington

JANUARY 10, 2019

That said Twitter is a good place to seek out real-time information on an organisation, brand, market or issue but data should be filtered against your audience profile, and cross referenced against other data sets. The paper, written by an international multi-disciplinary group, examined a variety of techniques.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. What are some of the biggest PR challenges travel and lifestyle brands face?

Travel 120

Travel Agriculture Tourism Internal 120

Cision

JULY 8, 2015

To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. catches up with international card payment security measures, many U.S. As the U.S.

Retail 120

Retail Travel Mobile Technology 120

Presspage

MAY 8, 2017

In 2014, after the sportswear company Under Armour had publicly exhibited its high-performance speedskating suits, the company fell into a global PR crisis when the US team wearing the suits at Sochi Winter Olympics started losing races. What went well, what went wrong? Then set out the steps you will undertake to solve the situation.

Crisis 102

Crisis Crisis Management Crisis Communications Internal 102

Melissa Agnes

AUGUST 28, 2014

To do so on behalf of the RCSI Bahrain – which, as you know, is a great strategy for developing credibility, trust and brand awareness. So far the CPR video in Arabic has had over 7,000 views on YouTube since its launch on Sunday, August 24th 2014. Here’s what they came up with: The campaign’s success.

Healthcare 238

Healthcare Social Media Media Case Study 238

Mark My Words

JULY 4, 2018

Although the calls for boycotting the World Cup did not ultimately amount to any significant protest it is notable that this year sees the number of official sponsors down from eight in 2014 to five, with Anglo-American brands like Johnson & Johnson and BP among those to pull out.

Exercises 60

Exercises Sports Internal International 60

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you trying to find ways to develop your professional portfolio and personal brand while still in school? Stacy is a member of the Meeting Professionals International Greater New York Chapter and serves as the Digital Chair. Do you feel overwhelmed by the prospect of having to look for a job after graduation?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. According to a report by Media Post: “iQ Media’s monitoring of paid and earned brand mentions covers the U.S. – It also gains data from brand sponsorships and events.” all 210 U.S.

Industry 91

Industry Media Technology Employee 91

Cision

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Here’s an example. Your Employees.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Stuart Bruce

MARCH 4, 2015

Playing the Three Wales Game at the World Communication Forum in Davos in 2014. in time of change followed by a panel on investment and place branding. This year I’m honoured to be moderating the first day and doing a round-up of the best of the day’s debates on the first day and at the end of the whole forum on the second day.

Communications 60

Communications Government Public Affairs Conference 60

Contently - Strategy

APRIL 10, 2019

.” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. Rodman started commenting publicly on international politics, and both Congress and human rights groups began to investigate whether the lavish gifts he brought Kim Jong-un were a breach in diplomatic law.

Company 105

Company Marketing Education Data 105

Mindful Marketing

SEPTEMBER 5, 2020

According to its website, “ In 2014, our fans all over the world drank 6 billion pouches of Capri-Sun!” But, will the company’s corporate social responsibility really remedy that problem, and what’s likely to be the long-term impact on the brand? According to the U.S. million , of which 21.2%

Consumer 65

Consumer Course Film Advertising 65

prTini

AUGUST 22, 2014

How to Manage an Internal Crisis Without Losing Your Mind. 2014 Edition. ICYMI, this week’s issue of A fresh AP [PR] OACH shared how brands of any size can elevate their PR/social media campaigns by remixing and sampling big-brand ideas to work within their budget/resources. 10 Super Simple Ways to Be a Better Writer.

Case Study 49

Case Study Retail Resources Twitter 49

Solo PR Pro

JUNE 6, 2017

Communication professionals will need to ensure that brands are delivering a consistent message and experience across platforms. Our roles may also involve working across more internal groups, with 58% of companies indicating that they have a dedicated mobile marketing team ( Salesforce ). Share of voice has a whole new meaning.

Trends 49

Trends Mobile Video B2C 49

Prohibition

MAY 4, 2017

Let’s look at the top ten and what makes them so desirable to the world’s biggest brands…. Just moments after the shocking biting incident in the 2014 World Cup, social media was abuzz with memes and brands jumping on the news from Snickers, to Listerine. Perhaps Luis’s avid followers can’t wait to see what the star does next?

Sports 54

Sports Social Media Instagram Media 54

Cision

SEPTEMBER 19, 2016

Facebook purchased WhatsApp in 2014 for $19 billion dollars and many of the advanced features of Facebook Messenger were pioneered by WhatsApp. End-to-end encryption. Simple, straightforward user interface. If this list looks conspicuously familiar to Messenger’s features, it isn’t an accident. Other options.

Skype 120

Skype Facebook Customer Service Google 120

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. In 2014, 50% of US adults said they trust advertisements,” wrote analyst Paul Hiebert in a piece called America’s trust in advertising grows. “In Come on.

Advertising 62

Advertising Advertising Print Study 62

Critical Mention

JUNE 12, 2018

Brazil suffered a humiliating 7-1 loss to Germany in 2014. Admitting flaws in decision-making or any mistake for that matter is essential to rebuilding your brand after a PR disaster. This case, which is still in the middle of a trial, was branded “the World Cup of fraud.”

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Sword and the Script

MARCH 24, 2015

Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing. This is especially true for anyone selling a content marketing philosophy internally. However, Contently is offering a more refined perspective of analytics.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

The Hoffman Agency

FEBRUARY 28, 2020

Fast forward 10 years, and 2014’s debut LEGO Movie launched and raked in nearly $70m in its opening weekend. When looking at the ‘rebirth’ plot, there are few better business examples of a brand being forced to change (in this example due to its financial situation), and become better as a result. LEGO rules again.

Retail 36

Retail Print Financial Examples 36

PRSay

SEPTEMBER 2, 2016

Coming out of college I came across an opportunity as a communications intern at Tennis Canada. Getting the brand out there and everything that we stand for and everything that we built. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness. We need to get that message out.

Sports 68

Sports Education Construction Television 68

Beyond PR

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Here’s an example. Your Employees.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Waxing UnLyrical

FEBRUARY 19, 2014

As I’ve explained in my book on B2B social media, “ Social Marketing to the Business Customer ,” successful branding via social media relies on empowering employees to speak on behalf of their employer in a way that is both authentic and conducive to building and maintaining long term customer relationships.

Social Media 96

Social Media Privacy Media Training 96

wiredPRworks

OCTOBER 9, 2015

At IMEX America 2014 , I presented on Panoramic PR. Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. This is will be my third IMEX conference.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). Go to the International Risk and Crisis Communication Conference ( ICRC ). Here are a few ways to do this: 1.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Since the fall semester Brown has interned with the City of Hattiesburg mayor’s office, a position at which she has excelled. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

Maxim Behar

NOVEMBER 23, 2020

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. Now everything is PR, communications, and management.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PR Conversations

APRIL 24, 2018

Which real, historical or fictional person or brand would you like to give a reputation makeover? Currently chair of the Global Alliance for Public Relations and Communication Management, earlier he served in this role (2008 to 2014) for DIRCOM, the leading professional body in the corporate communications sector in Spain. I have two.

Journalism 79

Journalism Ethics Film Construction 79