PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. That’s probably our biggest thing in certainly public relations, and corporate communications as well. We need to get that message out.

Sports 68

Sports Education Construction Television 68

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. PR has a bigger role in content. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Conversations

APRIL 24, 2018

Which real, historical or fictional person or brand would you like to give a reputation makeover? Currently chair of the Global Alliance for Public Relations and Communication Management, earlier he served in this role (2008 to 2014) for DIRCOM, the leading professional body in the corporate communications sector in Spain.

Journalism 79

Journalism Ethics Film Construction 79

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

Journalism 40

Journalism Reputation Ethics Corporate 40

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. For all of these reasons, she is among our top graduating PR students this year. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Shift Communications

FEBRUARY 16, 2015

Internally, my primary focus is on fostering the culture through how we communicate to our employees, the programs and benefits we provide, the feedback we gather, and the initiatives we develop to make this a great place to work and grow. What are your main focuses as SHIFT’s President? Or any other area you are passionate about.

Leadership 60

Leadership Employee Industry Internal 60

Communications Conversations

FEBRUARY 3, 2015

I sat on a team of smart and driven women and got to participate in a handful of internal communication, PR and creative services projects. How did working for academia differ from working for corporate America? It was a big shift moving from corporate to academia, but a really good one. I loved my time at Supervalu.

Interviews 60

Interviews Corporate Meeting Customer Service 60

Communications Conversations

JULY 10, 2018

Kevin Hunt, Manager-Corporate Content & Channels, General Mills. And, he manages a small team of people who manage the corporate GM social channels (external AND internal). And, she’s been volunteering with Social Media Breakfast since 2014. And, he has big-time brand experience to back that up.

Social Media 24

Social Media Media SMB Tourism 24

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. This provides a great example of cheap metrics that don’t inform you about how effectively you are contributing to corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40

PR Conversations

SEPTEMBER 22, 2015

One would hope so; however, an article published in August 2014 in the American magazine, The Atlantic , pondered the outsized numbers (and how they related to career trajectory) of women in PR, demonstrating that the debate remains current. However, most often the person leading the corporate communications department is male.

Interviews 40

Interviews Enterprise Corporate Internal 40

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. It was a brand win.

Film 48

Film Marketing YouTube Advertising 48

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. What are the goals of my internal stakeholders?

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Crisis communications is an important aspect to tackle as a business owner. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. There’s even a new US business structure based on CSR, the B corporation. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Sword and the Script

DECEMBER 26, 2017

While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”. 10) Two sides of the political issue for brands. 10) Two sides of the political issue for brands. Brands in Politics ). 11) Corporate reputation suffers with bad experiences. “82% Future of Marketing ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Stephen Waddington

MAY 31, 2018

Her career spans agencies and corporate organisations in London, New York and her native Newcastle. He started his career as an intern at Generator helping promote bands, and organising gigs and festivals in the region. Since 2014 Matty has worked for Super Cat PR , a music marketing agency.

Local 60

Local Agency Corporate Internal 60

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Do what makes the most sense for your brand. #6. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

OCTOBER 6, 2020

SEMrush said, “Prowly will continue to operate as a stand-alone brand, but it will also be tightly integrated into the SEMrush ecosystem.” The scope is completely up to you – search terms are not limited to tracked themes and brand drivers. click image for higher resolution) 3. It was popularizing attribution measurement in PR.

Software 178

Software SEO Company Tools 178

Sword and the Script

AUGUST 6, 2019

c) “We’ve also doubled in size as a team since May of this year bringing on a Community & Brand Coordinator [ Kendall Aldridge ] as well as a Business Development Manager [ Danielle Schulz-Behrend ].”. Those two companies – former rivals and among the biggest in the market – merged in 2014.

Marketing 63

Marketing Pitching Corporate Tools 63

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. Or do they? It’s a tall order.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. “The little things where we draw the line just maintain basic company confidentiality, like internal salaries, or clients that we sign NDAs with.”

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand. Rob Six, Senior Vice President of Corporate Communications, Roll International. Josh Rose, Chief Creative Officer, Weber Shandwick. Good visuals work. year-over-year.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Cision

AUGUST 17, 2015

The order of most to least trusted remained the same in 2014 and 2015: NGOs. Internal Crisis/Inefficiency Management. While it’s important to understand the qualms of company workers, I strongly suggest a company not equip employees outside of their communication staff to produce owned content on behalf of the brand. Government.

Study 120

Study Engineering Mobile Crisis 120

PR Conversations

SEPTEMBER 18, 2014

This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR , associate professor at Mount Saint Vincent University. Public relations education now trumps journalism.

Study 99

Study Measurement Survey Education 99

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. In 2014, turnover rates reached over 55 percent in PR agencies in the United States. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Discover Prezly.

How To 60

How To Software System Employee 60

PR Conversations

MARCH 19, 2015

For P&G it was the bacon brand related to the “healthy eating lifestyle” of the American middle class family; another example was American Tobacco, with women’s rights expressed through the “liberty” made implicit by images of females smoking in public. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

For P&G it was the bacon brand related to the “healthy eating lifestyle” of the American middle class family; another example was American Tobacco, with women’s rights expressed through the “liberty” made implicit by images of females smoking in public. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

NOVEMBER 4, 2014

But that head-to-head contest could hardly be as savage as the current brand battle between Beats Electronics’ Beats by Dre headphone line and the venerable audiophile company, Bose. The NFL’s effort to defend Bose’s investment by punishing athletes for going brand AWOL boomeranged into a PR bonanza for Beats by Dre. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118

Sword and the Script

FEBRUARY 4, 2020

In other words, if music videos drive conversations about cars, then perhaps placing your vehicle brand in a music video would foster purchase consideration. Burrelles has been working to modernize both its brand and technology. In 2014, the company was acquired by a subsidiary of a PE firm called GTCR.

Software 103

Software Analysis Data Tools 103

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 169

Marketing Employee Content Marketing Training 169