Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). So this week, the roundup features seven posts from around the web that focus on blogging.

Blogging 76

Blogging SEO Community Resources 76

Communications Conversations

NOVEMBER 30, 2018

Anyway, the survey polls bloggers, but I believe some of the lessons learned also pertain to people like us who manage corporate blogs. Today, I wanted to take a look at four trends I saw in the report that I thought were particularly interesting–and trends I thought had direct implications for folks who manage corporate blogs.

Corporate 100

Corporate Survey Trends Blogging 100

The Proactive Report

JULY 28, 2014

Verify who you are and what sites you write for. Link out to authority sites and blogs. Get links pointing to your site and your newsroom from authority sites and blogs. Trust is vital to your search visibility and your news content can provide that trust if you learn how to write and optimize it correctly. Online PR'

Google 174

Google SEO Reputation Writing 174

Greenbanana PR

JANUARY 1, 2014

Before 2014 kicks into gear and accelerates away, I thought I’d take a look in the rearview mirror at 2013 and present six things that I learned last year about PR and blogging. Blogging isn’t dead As Stuart Bruce writes, blogging still matters for public relations.

Blogging 44

Blogging Education Writing Publicity 44

Doctor Spin

DECEMBER 26, 2023

Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. The Blog Project: 10 Years of Improving My English. The Blog Project: 10 Years of Improving My English. Doctor Spin | The PR Blog. I’m also constantly re-writing a book on public relations called “Amplify.” Doctor Spin | The PR Blog. 2 Silfwer, J.

Leadership 52

Leadership Blogging Course Resources 52

Communications Conversations

JANUARY 2, 2020

I still remember my first blog post. I started with a blog because at the time I was in a job that just wasn’t challenging me. In the meantime, I wanted to write. The blog was a spot for me to rant. I blogged more often. But, it was really all relegated to two channels–my blog and Twitter.

Social Media 78

Social Media Media LinkedIn Instagram 78

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Owned media, aka content, is content you produce that lives on your website or blog. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Ishmael's Corner

JANUARY 6, 2015

And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. Of course, millions of blogs already existed when Google published its China post. In short, blogging wasn’t for serious stuff. Not at a press event. Not in a news release.

Corporate 60

Corporate Blogging Google Communications 60

ReimaginePR

DECEMBER 8, 2014

It’s 2014! It’s not them, it’s you: And yes, finally, as of this writing, the school has just issued a formal apology. Blog Brand Storytelling' Business runs on trust. In a world where we are all so interconnected, the truth is just a few mouse clicks away.

Storytelling 323

Storytelling Training Resources Brand 323

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. The name doubly fits, since our job is to manage TMI (“too much information”). TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. So, you’ll also need to judge the quality of the writing itself.

Analysis 91

Analysis SEO Guidelines Google 91

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. Joking aside, I have written about this topic in the past.

Blogging 56

Blogging Strategy Resources Social Media 56

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. So, back in 2014, I set up social media channels across the board.

Interviews 105

Interviews Ethics Government Internal 105

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. So, back in early 2014, I plunged headlong into content curation. I’d even started a running blog to practice. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014.

Digg 104

Digg SEO System Reddit 104

Rock the Status Quo

AUGUST 1, 2014

There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. THE PITCH On Jul 24, 2014, at 8:42 AM, John Larkin (kudos, John!) We also run a popular eCommerce marketing blog. Why did she like it?

Pitching 173

Pitching Guidelines Facebook Advertising 173

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. Joking aside, I have written about this topic in the past.

Blogging 40

Blogging Strategy Resources Writing 40

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. 2014: Focusing on a Few 2014 Content Marketing Predictions. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

Film 150

Film Social Media Video Writing 150

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement. Credit: Giving Compass (www.givingcompass.org). Just last month on Sept. A new Pew Research Center survey of U.S.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Melissa Agnes

JANUARY 5, 2015

2014 was an eventful year, especially when it came to crises of all different sizes and scales. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not. That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Critical Mention

OCTOBER 1, 2018

A Greentarget study in 2014 found that journalists spend less than one minute reading press releases. Utilize your blog strategically. But remember, not every blog is created equal. Blogs are at the top of your marketing funnel because they are a great tool for disseminating news and increasing awareness.

YouTube 63

YouTube Video Pitching Social Media 63

Flack's Revenge

NOVEMBER 29, 2017

I had to learn more, and asked Mark if he’d entertain some questions for the blog. By 2014 it was obvious that video was the rising star of content marketing. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. Actually, they don’t spend a lot of time writing up studies at all.

Digital PR 160

Digital PR Film Instagram Writing 160

Journalistics

FEBRUARY 2, 2016

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.

Strategy 70

Strategy How To Resources Blogging 70

Practical Law Construction

APRIL 6, 2022

This blog takes a closer look at the case. In 2014, Farrar Construction Ltd (contractor) was employed by JKR Property Development Ltd (employer) under a JCT Minor Works Building Contract, 2011 Edition (MW 2011). Background. The standard payment clauses were not amended. Practical completion was certified in 2015.

Construction 95

Construction Writing Blogging Company 95

Critical Mention

JUNE 29, 2018

Matt began his career at Critical Mention in 2006 as a Software Developer before becoming Content Engine Team Lead in 2014. If you want to write a piece of software there are 1,000 correct answers, so I keep everyone on the same page and keep the process moving.

Engineering 97

Engineering Interviews Media Software 97

Cision

JULY 10, 2017

Also, comments on industry-related blogs can also provide ideas for your content. And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Or, you want to borrow the concept of sharing each blog post with an engaging image on Instagram.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Please support my blog by sharing it with other PR- and communication professionals. PR Resource: How To Write a 1-Page Strategy Keep it clean. Business Plus.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Critical Mention

DECEMBER 2, 2018

Lilian Chifley finished her master degree in Information Technologies in 2014 and has been working as an IT teacher in Sydney, Australia for four years. She is an expert writer at Aussie Writings in such topics, as modern education, marketing, self-development and blogging. Lilian Chifley. SCHEDULE A DEMO.

SEO 71

SEO Strategy Guidelines Social Media 71

The Hoffman Agency

JUNE 30, 2020

Who writes songs about tomatoes? Here’s a picture from 2014. The post This Week’s HA Jamz Harvest appeared first on "What's HAppening" Blog. Homegrown Tomatoes — Guy Clark. Just the Way You are— Bruno Mars. . Who listens to songs about tomatoes? Honestly, this is not one of my ‘go to’ songs. That was their thing.

Creativity 36

Creativity Writing Blogging Company 36

Ishmael's Corner

MARCH 22, 2015

The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Considering the dowdy design, I’m especially appreciative of the growing number of folks who make the time to read the blog. Part of the blog’s growth has come from stockpiling posts over the years.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Melissa Agnes

OCTOBER 16, 2014

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. Retrieved September 2, 2014.

Education 270

Education Government Policies Wikipedia 270

Waxing UnLyrical

JANUARY 13, 2014

Why: Bill Dorman shares his reflections on blogging, social media, and taking a step back to move forward. Blogging goals for 2014. Why: Like many of us, Sandra Fernandez admits that she is not a big fan of writing out goals or resolutions. How do you plan to step out of your comfort zone in 2014?

Content Marketing 78

Content Marketing Resources Pitching Web 78

Sword and the Script

SEPTEMBER 20, 2016

That post was published in June 2015 according to the dateline posted at the time of this writing. I looked at the footnotes of the Broadview post and saw my clue: despite the reference to 2015 in the headline and dateline, the revenue comparison was based on 2014 data. And don’t miss a post: subscribe to this blog by email here.

Content Marketing 60

Content Marketing Marketing Comparison Data 60