Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We 2014: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

Film 150

Film Social Media Video Writing 150

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Local news and indy journalism more trusted. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

Ishmael's Corner

MARCH 22, 2015

The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Considering the dowdy design, I’m especially appreciative of the growing number of folks who make the time to read the blog. Part of the blog’s growth has come from stockpiling posts over the years.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. Actually, they don’t spend a lot of time writing up studies at all.

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. If you want blogs, you don’t want press releases.

Study 140

Study Media Relations Media Measurement 140

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Cision

FEBRUARY 3, 2016

I studied journalism with a few PR courses sprinkled in between at St. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. According to Kiip’s blog, the company saw a 230 percent growth last year.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Beyond PR

MARCH 14, 2016

Volandes formerly served as style director at the magazine since 2014 and held the same role at Departures magazine from 2007-2011. He most recently covered men’s fashion at The New York Times, T Magazine, The Wall Street Journal and The Cut. She first joined Town & Country in 2011 as jewelry and accessories director.

Fashion 40

Fashion Tourism Media Journalism 40

Polaris

DECEMBER 14, 2014

Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. 2 Kathi Kruse. 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). My favourite seven. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Journalists want to write stories that will engage their readers. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: All 160 episodes since July 2014. Speak, write, blog, tweet, make videos — whatever. Being a good writer is about more than writing. Clear writing is a sign of clear thinking.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

MARCH 8, 2016

Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014.

Publicity 40

Publicity How To Newspapers Radio 40

Waxing UnLyrical

JUNE 1, 2016

Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. 2010 to 2014, depending on which site you read. Gerry often writes about age discrimination. Guest Post by Emma Hawes. I want people to know, “I’m not alone,” and like the R.E.M.

Groups 40

Groups Meeting Employee Social Media 40

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). But that’s a talent supply issue for a different blog post.

Agency 95

Agency Trends Marketing Survey 95

PR Conversations

SEPTEMBER 22, 2015

One would hope so; however, an article published in August 2014 in the American magazine, The Atlantic , pondered the outsized numbers (and how they related to career trajectory) of women in PR, demonstrating that the debate remains current. Précis about having a second post on Italian women in PR.

Interviews 40

Interviews Enterprise Corporate Internal 40