Rock the Status Quo

AUGUST 1, 2014

There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. THE PITCH On Jul 24, 2014, at 8:42 AM, John Larkin (kudos, John!) We also run a popular eCommerce marketing blog. Why did she like it?

Pitching 173

Pitching Guidelines Facebook Advertising 173

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We all get to write our own story of how AI will impact us.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2014: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 16, 2014

The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far we’ve come. Rise of marketing ops. “In

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

Deirdre Breakenridge

NOVEMBER 8, 2015

That was a real success in the college community. As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. We had to either post a fun picture with our friend, or write a poem / something engaging and funny.

Film 150

Film Social Media Video Writing 150

Waxing UnLyrical

NOVEMBER 16, 2016

By design, our minds are more inclined towards visual communication than they are to text. Social media and blogs require a certain frequency of posting to remain “viable” and effective. On blog posts, you could use GIFs to lighten up dense topics (like Shonali did here ). Cami Bird (@cjbird) September 9, 2014.

Blogging 40

Blogging Strategy Social Media Content Marketing 40

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. If you want blogs, you don’t want press releases.

Study 140

Study Media Relations Media Measurement 140

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers. Business Plus.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. But, man, I can’t help think what a missed opportunity this is.

Transportation 122

Transportation Social Media Corporate Agency 122

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. It’s to grow communities where they live.”

Trends 135

Trends Marketing Pinterest Social Media 135

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We all get to write our own story of how AI will impact us.

Financial 52

Financial Conference Agency Resources 52

ZudePR

NOVEMBER 4, 2016

And I have a blog post itching to get out. 1 The Power of Communities. 1 The Power of Communities. Anyway, harnessing the power of communities is a great way to bring your light from behind a bushel and out into the open. I turned 44 today. So the top four things over the last four years is gonna have to do. I read books.

Training 60

Training Film Community Digital PR 60

Waxing UnLyrical

JANUARY 13, 2014

Why: Bill Dorman shares his reflections on blogging, social media, and taking a step back to move forward. Blogging goals for 2014. Why: Like many of us, Sandra Fernandez admits that she is not a big fan of writing out goals or resolutions. How do you plan to step out of your comfort zone in 2014?

Content Marketing 78

Content Marketing Resources Pitching Web 78

Waxing UnLyrical

DECEMBER 16, 2013

We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Here you go. measurePR transcript for July 2.

Measurement 86

Measurement Case Study Twitter Google 86

MaccaPR

JUNE 27, 2018

On the other hand, your brand could end up appearing two-faced, warns author, TV host and small business expert Carol Roth (pictured left), writing in Entrepreneur about the 2015 religious freedom act in the state of Indiana. “On For more insight from industry professionals, subscribe to our blog here.

Brand 70

Brand Branding Marketing Retail 70

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 In 2014, I spent the entire year obsessed with SEO and digital marketing. This blog post showed me another way. Table of Contents. #1 Hold on a Minute.

Writing 83

Writing Google Blogging Exercises 83

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Hope to see you again this year for another terrific event!

Hotels 40

Hotels Conference Analytics Sports 40

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. Liesa Opitz provides several use cases for the tool on the Talkwalker blog , including this one for the auto industry (see screenshot below). 9) OnePitch analyzes 1,000 pitches for trends.

Software 103

Software Analysis Data Tools 103

Barokas

JANUARY 19, 2018

That changed in 2014, when Facebook adjusted its algorithm to only display content it felt was relevant to its users, drastically reducing organic post reach. Sure, less people are likely to write an insightful comment than share their favorite color, but 200 genuine comments are better for your post than 2,000 one-word answers.

Instagram 84

Instagram Facebook How To Travel 84

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. 16) Social media fragments into niche communities. Greg Galant | Muck Rack.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Journalists want to write stories that will engage their readers. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. You could encourage employees to share anything from blog posts to event information and job vacancies. satisfaction (cont) #PRprochat. They truly hold immense potential.

Employee 40

Employee Measurement Social Media Product Launch 40

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 4: Get Involved in Communities I’m a runner. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Stephen Waddington

MAY 31, 2018

Since 2014 Matty has worked for Super Cat PR , a music marketing agency. The Hype Machine blog network and Spotify are important media for reaching an audience, and building a community. Writing press releases and making media calls Natalie joined Sage for the opportunity to work for an international business.

Local 60

Local Agency Corporate Internal 60

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. Cialdini PH.D. 1995) £7.69.

Writing 84

Writing Google Meeting Airlines 84

Buzzstream

JUNE 10, 2021

For example, the travel niche is particularly notorious for having a cut throat, money oriented link building scene – don’t take my word for it though, that’s what our own community members have to say! Ask yourself “would I put this content on my own blog?”. All of this doesn’t mean you should just throw money at the problem.

Google 71

Google Report Case Study Examples 71

Waxing UnLyrical

AUGUST 7, 2015

Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal. An “engaged” blog was one that drew a lot of attention, comments, back links, etc. Does blogging still matter? in July 2014: 61 comments. It’s thoughtful and relevant.

Measurement 40

Measurement System Blogging Facebook 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

PRSay

AUGUST 12, 2016

First off, thank you so much for having me on the blog for a Q&A. What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). The legal community, and more specifically the in-house effect on law firms bear insight. The irony is, like many GCs, in-house communications and marketing people often grow up in an agency. But that’s a talent supply issue for a different blog post.

Agency 95

Agency Trends Marketing Survey 95

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). A large part of your audience communicates via this medium. Long form blog posts? All communication teams are striving for the attention of the fickle consumer. Add to that the high turnover in communication teams.

How To 60

How To Software System Employee 60

Waxing UnLyrical

MARCH 11, 2015

And I doubt there is anyone working in the PR profession that would concede that communications can’t be managed. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. Eric Wittlake (@wittlake) January 7, 2014. ” ~ Sandra Fathi, Past President, PRSA NY. .

Measurement 40

Measurement How To Analytics Customer Service 40

Communications Conversations

MAY 13, 2015

Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content. Read up on clients, write incredible releases and pitches and communicate with ease. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. Those two companies – former rivals and among the biggest in the market – merged in 2014. Singal A.I.

Marketing 63

Marketing Pitching Corporate Tools 63