Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

MARCH 24, 2016

I started primarily in event management, and have since moved into account management and media relations. Just as we have immersed ourselves in the wine world (trade, media) on the East Coast, we expect to do the same in the Bay Area, Napa and Sonoma. Donate the rest to local charity projects.

Local 120

Local Agency Policies Travel 120

NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. We chatted with her about her experiences at Condé Nast Italia, where she serves as the Social Media Director. The challenges facing digital media.

Data 68

Data Trends Journalism Print 68

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. The post 5 Scariest Halloween Campaigns of the Past Decade appeared first on Critical Mention - Media Monitoring.

Film 131

Film Viral YouTube eBook 131

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences.

Mobile 52

Mobile Media Newspapers Local 52

Doctor Spin

DECEMBER 22, 2023

The incident quickly garnered media attention , with reports dramatically and incorrectly claiming that Cooper had bitten the head off the chicken on stage. It solidified his image in the world of rock and roll and marked a turning point in his career, garnering significant media coverage and public attention. 3 SickThingsUK.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? It is complex, yet simple. It’s about certain details.

Automotive 245

Automotive Resources Strategy Consumer 245

Critical Mention

MAY 22, 2019

76 percent of smart speaker users perform local voice searches at least weekly. Hummingbird released in 2013 and significantly changed the search landscape. Optimizing business listings for local voice queries. The post The Future of SEO: How to Optimize for Voice Search appeared first on Critical Mention - Media Monitoring.

SEO 76

SEO How To Google Local 76

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?

Mobile 40

Mobile Media Newspapers Local 40

Critical Mention

MAY 22, 2019

76 percent of smart speaker users perform local voice searches at least weekly. Hummingbird released in 2013 and significantly changed the search landscape. Optimizing business listings for local voice queries. The post The Future of SEO: How to Optimize for Voice Search appeared first on Critical Mention - Media Monitoring.

SEO 67

SEO How To Google Local 67

Cision

APRIL 2, 2015

Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. Grassroots marketing can come in the form of a letter to your local news outlet, arranging volunteers for local outreach or many other things. Grassroots.

Airlines 120

Airlines Storytelling Local Travel 120

Cision

JUNE 8, 2016

The music festival has grown from a local one-day event to the sixth most popular summer festival in the U.S. Will Governors Ball continue to build a loyal following, locally and nationally, despite new competition? In 2013, Kings of Leon didn’t get to play opening night, and last year was a muddy mess. 2016: An Uphill Battle.

Local 120

Local Reddit Crisis Communications Crisis 120

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. billion global market for Media Intelligence/PR software and information solutions.”

Internal 147

Internal International Tools Software 147

Communications Conversations

DECEMBER 16, 2014

Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. We consider the event a great success – both in attendance and in media and social coverage of the event.

Case Study 131

Case Study Wireless Company Local 131

ImPRessions - Crenshaw Communications

APRIL 25, 2017

Compared to the giant ice pop, this one was just a local promotion, but it was far more alarming. Just before leaving on a flight to her native South Africa for Christmas in 2013, Sacco, a smart and presumably social-media-savvy employee of IAC, posted a racially-charged tweet about AIDS.

Retail 168

Retail Course Local Brand 168

Cision

DECEMBER 30, 2015

Despite nearly half the states having legalized marijuana, there is little “official” information available on medical marijuana, driving people to use online sources, including social media channels, to better understand its uses and health impacts. Since 2013, a majority of the U.S. Translate existing research.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

Barokas

FEBRUARY 3, 2020

As most PR specialists will tell you, “Hallmark Holidays” like Valentine’s Day provide an opportunity to make a media splash—if done right. Last year on National Donut Day, Daylight Donuts, Regal Bakery, and 7-Eleven partnered with The Salvation Army Hawaiian & Pacific Islands to donate proceeds from sales to local Salvation Army Corps.

Viral 78

Viral Transportation Hotels Travel 78

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. As of 2013, 3 percent of the U.S.

Trends 120

Trends Mobile Web System 120

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Beyond working for clients, he trains Fortune 500 marketers on social media sales and the foundation of digital marketing.

Twitter 77

Twitter Radio Social Media Print 77

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? Of course digital media adds an unprecedented speed to a crisis that must be accounted for.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. To change that perception, PokerStars started by celebrating big winners locally , away from a computer screen.

Company 105

Company Marketing Education Data 105

Communications Conversations

JUNE 6, 2019

I’ve been asked to speak at a number of events over the years in locales like Seattle, Destin, Tampa, Las Vegas and many in the Minneapolis area. Over the last 10 years, I’ve also learned a ton–about blogging, about social media, about writing, and about human behavior. A complete life-changer for me and my family.

Blogging 133

Blogging Analytics Meeting Writing 133

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. Consumers erupted in outrage at the ad on social media, criticizing it as racist.

Crisis 68

Crisis Customer Service Video Financial 68

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. The business was consistent, slow, and consistently slow until 2013. Pete: RedShift Writers, a local business messaging firm, led the charge.

Local 95

Local Retail Writing Meeting 95

Solo PR Pro

JULY 26, 2022

In 2013, she opened her solo firm Nova Communications, where she consults with companies of all sizes — from startup consumer apps to billion-dollar global tech giants — on their social media and communications programs. Could your new home be a potential source of new business, or a good place to hire support locally?

How To 52

How To Travel Insurance Insurance 52

Communications Conversations

SEPTEMBER 18, 2015

He’s owner of Likeable Local, a long-time influencer and now, a LinkedIn “Influencer.” ” Dave’s business is social media and digital marketing consulting. In fact, Dave’s made 184 posts on LinkedIn since he started writing there in January 2013. Straight up. His company has a corporate blog.

Corporate 60

Corporate Blogging LinkedIn Web 60

Waxing UnLyrical

FEBRUARY 25, 2013

It’s important to have a consistent global approach but respect needs of local markets which run at different speeds. Richard Bagnall (@richardbagnall) February 19, 2013. Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). Not just a look backwards.

Handbook 80

Handbook Measurement Analysis Local 80

Solo PR Pro

OCTOBER 6, 2015

The top predictors of hourly rate are total PR experience , local client base (geographic limitation associated with a lower rate), larger typical client size , and Solo PR PRO Premium membership. The majority of respondents see income trending upward (year-to-year, 2013 to 2015). Limitations of local client base.

Survey 40

Survey Report Local Data 40

prTini

AUGUST 12, 2016

When Prince passed away this spring, we saw an outpouring of grief across social media. Minneapolis-based global brands like General Mills and 3M, for example, clearly had every intention of expressing a genuine sense of loss alongside their local community. To me, this brings to mind the tragedy of the 2013 Boston Marathon bombing.

Local 28

Local Community Brand Branding 28

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Norton's Notes

NOVEMBER 9, 2015

I don’t know about you but I love anything that uses social media or online data to create something in the real world – the Social Shot does just this and could be brilliant if used as part of a wider PR campaign. By interpreting information acquired from a Facebook page, the Social Shot creates an experiential moment unlike no other.

Video 28

Video Conference Facebook Google 28

PR Breakfast Club

JUNE 29, 2014

In 2013, California experienced its driest year on record; lawmakers were urging Governor Jerry Brown to declare a drought emergency. Last year, Vantage employees volunteered at local food and at the Ronald McDonald House. The team ran at the 2013 Wipro San Francisco Marathon on behalf of its fellow employee. Creativity.

Employee 48

Employee Skype Agency Internal 48

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day.

Interviews 88

Interviews Instagram Video Creativity 88

ZudePR

JANUARY 21, 2016

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.”

Digg 104

Digg SEO System Reddit 104

Sword and the Script

DECEMBER 10, 2019

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Ishmael's Corner

MARCH 31, 2015

Since Lee Kuan Yew’s passing, every media outlet in the free and not-so-free world has chronicled his accomplishments. They think of only Michael Fay, then maybe caning, chewing gum … strange odd place this Singapore.”. - Book, Conversations with Lee Kuan Yew (March 13, 2013). It’s not quite Moses parting the Red Sea, but it’s close.

Communications 60

Communications Storytelling Local Policies 60

Mark My Words

JANUARY 15, 2015

The analysts at Deloitte reported the Premier League clubs’ revenues broke the £3bn mark in the recent 2013-14 season. Some get it right but far more don’t and prefer to be advised by their mate down the pub or a local family lawyer. Football is big business. The question is, does it really matter?

Enterprise 60

Enterprise Government Financial Local 60