PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Listen and monitor.

Social Media 119

Social Media Conference Media Corporate 119

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. My main hypothesis: Today’s branded content is broken (for the most part). Or, we see this type of content: Yep–so many brands attempting the real-time marketing thing. Why wouldn’t brands listen? And failing. I blame Oreo.

Strategy 120

Strategy How To Guidelines Advertising 120

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. There are several marketers in the space today that made their name on that platform.

Google 72

Google Privacy YouTube Data 72

Sword and the Script

AUGUST 18, 2020

LinkedIn acquired SlideShare in 2012. Too many comms professionals are too willing to bend to a marketing-driven version of events.” Communicators have an obligation to also tell the truth internally and manage expectations. There is a bias towards painting a brand in a positive light.” Wish it weren’t so. Profit-driven.

Ethics 101

Ethics Communications Survey Public Affairs 101

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Big data can “enlighten” stunts – providing the brand with more meaning, longevity, and, ultimately, value.

Big Data 92

Big Data Data Publicity Analytics 92

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. Marketing technology company 4C has acquired a stake in TV media monitoring company, iQ Media.

Industry 86

Industry Media Technology Employee 86

PRSay

SEPTEMBER 14, 2016

Influencer marketing is one of the largest growing trends we are seeing in the sports and entertainment industry. Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group.

Sports 60

Sports Creativity Industry YouTube 60

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Mark My Words

APRIL 24, 2015

The story was picked up by a handful of regional papers and a few international titles (Washington Post, Wall Street Journal). On twitter happy customers are posting their freebies and google searches for Pret A Manger increased to its highest number since January 2012 when its first French outlet opened ( google trends – see graphs).

Retail 60

Retail Google Journalism Trends 60

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. I left that behind for an opportunity to build a modern marketing center at Toro, more-or-less from the ground up. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Karen Freberg

DECEMBER 30, 2019

The economy and job market were pretty intense during this time – many jobs and positions were being cut or frozen due to the budget cuts many universities were facing. As I was finishing my PhD and working on my dissertation, I was active on the job market. Honored to still be a #HootAmb. General Motors (2015). NASA (2018).

Social Media 56

Social Media Conference Travel Internal 56

Beyond PR

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 4) Brands shouldn’t leave experiences to chance – experiences should be designed. 5) Be truthful.

Communications 61

Communications Hotels Technology Tools 61

PRSay

SEPTEMBER 2, 2016

Coming out of college I came across an opportunity as a communications intern at Tennis Canada. Getting the brand out there and everything that we stand for and everything that we built. We have people in-market who are talking about us. Isabelle McLemore – Senior Director, Global Corporate Communications, UFC.

Sports 68

Sports Education Construction Television 68

Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. The team is full of experts that act as an internal agency to our staff clients. I am part of theSkimm’s ambassador program; I think their brand is an important one to watch. I am constantly watching brands that I love and questioning the strategies behind their content.

Case Study 113

Case Study Study Analytics Meeting 113

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. Do you see yourself staying in social/digital marketing long-term? Why or why not?

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training. The third pillar focuses on our own brand and reputation. It was time for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. We live to write and write to brand. But I also have invested in some tools that will greatly assist me for the future during this month, including internal processes and pretty doggone good products. It’s a time to decide whether we want to pursue goals or themes. Knowledge is money.

Writing 88

Writing Google Pitching Small Business 88

Communications Conversations

MAY 5, 2016

Fortunately the rise of content marketing has blurred the divisions even further and I believe will help people who work at agencies be less siloed in their thinking and work. You’ve been blogging at shishkabobgirldad since 2012. You’ve made the transition to the client side quite well, if I do say so myself.

LinkedIn 60

LinkedIn Education Agency Blogging 60

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it.

Leadership 93

Leadership Brand Branding How To 93

PR Job Coach

NOVEMBER 26, 2020

Patti is known as an inspirational leader, innovative thinker, problem-solver, growth driver, passionate brand steward and both an agent for change and a counselor during that change. International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems. Battles still to fight. Work-life balance.

Interviews 40

Interviews Enterprise Corporate Internal 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. ” – Adam May. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We

Communications 60

Communications Analysis Web Handbook 60

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. Press will bring more exposure and brand awareness, but locking in donations requires a sustained effort on many fronts.

B2C 192

B2C Community Banking Advertising 192

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. I had a non-compete clause so I couldn’t work in this market in TV. What’s surprised you so far?

Media 112

Media Journalism Report Video 112

Sword and the Script

APRIL 13, 2019

Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Your Marketing Predecessor was Probably a Hot Mess.

Study 114

Study Survey Infographics B2B 114

Cision

AUGUST 27, 2015

In May, Jamie Turner of 60 Second Marketer stood at the front of a conference room at Social Shake-Up 2015 promising an interactive presentation about podcasting for communication. More than 60 percent of podcast episodes were downloaded on mobile devices, a 20 percentage point jump from 2012. Pick a format.

Skype 120

Skype Interviews Software Mobile 120

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. However, that doesn’t mean healthcare brands should start pursuing journalistic content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Do what makes the most sense for your brand. #6. Top 10 MaccaPR Blog Posts of 2014. #1. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. However, that doesn’t mean healthcare brands should start pursuing journalistic content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81