Polaris

NOVEMBER 20, 2014

creative agency. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. He also addressed the Cannes Lions International Advertising Festival. Nirvan Mullick showed up looking for a door handle for his 1996 Toyota Corolla.

Storytelling 199

Storytelling Reddit Video Creativity 199

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. Her start : Talent resources intern at Fallon. Her start : Special events intern, Science Museum of Minnesota. LeeAnn Rasachak. Holly Spaeth.

Marketing 60

Marketing Leadership Creativity Internal 60

The Hoffman Agency

DECEMBER 5, 2022

I secured a grad scheme placement with a technology-focused comms agency and thought I’d try it for a year … then stayed for seven. In 2021, I moved to The Hoffman Agency. Thankfully, The Hoffman Agency thought the same, and somehow, I managed to secure an interview with them. Constance Falourd, Account Director, France.

B2B 36

B2B Tourism Creativity Technology 36

Sword and the Script

NOVEMBER 8, 2016

Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. That was the point when, in 2012 I predicted somewhat provocatively, that social media strategists will be gone in 2 years. Has your B2B agency stopped bringing creative content ideas?

Strategy 116

Strategy Crisis Marketing B2B 116

Communications Conversations

OCTOBER 13, 2014

Consultants, agencies, thought leaders, bloggers. And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot). From there, we talked about the following steps: * How to resource your content (in-house vs. agency vs. solo consultant vs. robots). *

Strategy 120

Strategy How To Guidelines Advertising 120

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. So often, I see reports from partners and other agency vendors and they’re almost non-sensical.

Analytics 60

Analytics Instagram Mobile Employee 60

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. GM and global CEO since the Agency’s founding that we needed a fresh voice to lead the U.S. I was just as passionate and optimistic about the Agency. I was even more determined to put the Agency on a positive trajectory. It’s amazing how survival has a way of tuning one’s senses.

Storytelling 60

Storytelling SEO Agency Leadership 60

Waxing UnLyrical

OCTOBER 12, 2012

Including in social, and in agencies, and outside of agencies. So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. Simply because we don’t see them?

Social Media 100

Social Media Publicity Media Conference 100

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. Onclusive has raised $21.4 The company currently has 47 reviews on G2 Crowd.

Industry 85

Industry Media Technology Employee 85

Practical Law Construction

OCTOBER 6, 2021

This was the issue in Pakistan International Airline Corporation (Respondent) v Times Travel (UK) Ltd (Appellant). Times Travel was a small family-owned travel agency that almost exclusively sells plane tickets for flights to Pakistan. In 2011, Times Travel started claims against PIAC for unpaid commissions of over £1.2m.

Construction 52

Construction Travel Airlines Automotive 52

Bad Pitch Blog

OCTOBER 23, 2012

But a pitch from a Boston-based agency**, on behalf of throat lozengeer Pine Brothers, caught my attention. And Pine Brothers hired an agency to promote the competition. This brings me back to a point I made at the PRSA 2012 International Conference, one way or another, PR people need to get comfortable with paid media.

Media 68

Media Journalism Print Pitching 68

Communications Conversations

MAY 5, 2016

Let’s hear about Andy Jacobson: You’ve spent the bulk of your career working on the agency side. You’ve worked for large agencies and smaller shops. I never worked for an agency that only did PR so was fortunate to experience public relations within the context of other agency disciplines.

LinkedIn 60

LinkedIn Education Agency Blogging 60

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. This event is created for leaders or owners in small to mid-sized agencies. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. The team is full of experts that act as an internal agency to our staff clients. At the AAN, we have an internal “coffees and case studies” meeting to discuss highlights from campaigns in which we have tried new and innovative techniques.

Case Study 113

Case Study Study Analytics Meeting 113

Shift Communications

SEPTEMBER 23, 2016

I started at SHIFT in June 2012. We are very metrics driven and very goal driven here in an agency because we have to prove to our clients that we are a very valuable asset to their entire organization. First, if you come to an agency in an entry-level position, you of course are going to have a lot of questions. Emily Mong.

Interviews 60

Interviews Resources Writing Course 60

Ishmael's Corner

APRIL 28, 2015

In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”. It’s somewhat ironic that this type of promotional splurge would cause a PR intern to be chastised with a “less is more” lecture.

Journalism 60

Journalism Storytelling Exercises Fashion 60

Shift Communications

APRIL 27, 2015

For marketers with a strong international presence, this is good news. For reference, YouTube passed the 4 billion daily view mark in 2012, only 3 short years ago. The post State of Social Q1 2015: 40% of Facebook users are mobile-only appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Mobile 60

Mobile Facebook YouTube Video 60

PRSay

SEPTEMBER 2, 2016

Coming out of college I came across an opportunity as a communications intern at Tennis Canada. Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. What was your PR experience prior to working at UFC? I was very lucky and fortunate that my internship turned into a full-time position.

Sports 61

Sports Education Construction Television 61

PRSay

SEPTEMBER 26, 2016

Having a plan in place includes things like a chain of command and a communications tree of messaging both internally and externally and someone who is familiar with it within the organization. Internally, people will look to the PR people to gauge the true level of a particular situation.

Sports 60

Sports Conference Social Media Crisis 60

PRSay

SEPTEMBER 14, 2016

Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group. Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. This is a great question and one that I get a lot in conversations with students, prospective interns and future PR pros. I started my PR career on the agency-side and the experience there is invaluable.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Communications Conversations

JULY 19, 2018

Back in 2009-2012, when social, search, mobile and other channels under the digital umbrella were less mature, specializing in one of those disciplines seemed like the way to go, and that was the advice from career experts. Would you recommend a career in social media to today’s young grads? I’ve thought a lot about this lately.

Social Media 60

Social Media Media B2B Content Marketing 60

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

OCTOBER 2, 2015

I know how difficult it can be to get information, particularly when you work for a national office of an international operation. It’s not a place where you can call on PR agencies to swoop in like a superhero or ghostbuster to clean up the mess and put things right by the time the credits roll. Published 2012.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

PR Job Coach

NOVEMBER 26, 2020

With another decade of experience in communications and marketing agencies, Scott has advised clients that include Walmart, McDonalds, IBM, Coca-Cola, and Google, among others, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

Corporate 274

Corporate Leadership Advertising Advertising 274

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! Eri O’Diah , founder, Collective.ly

Transportation 122

Transportation Social Media Corporate Agency 122

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. 17% more likely to be expanding beyond traditional agency partners.”. “18% 17% more likely to be expanding beyond traditional agency partners.”. “18% The marketing spend on domestic markets has steadily increased – by 10% since 2012. in the next 12 months.

Study 113

Study Survey Infographics B2B 113

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Thank you for making 2014 a great year - and here''s to an exciting 2015 filled with more lessons on hot PR and marketing topics!

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR 20/20

JULY 31, 2018

A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. So, I partnered with PR 20/20 in 2012 to create a ground-up program with a new website and new marketing strategy with HubSpot. Q: How did you communicate the new digital direction internally? Take advantage of those resources.

Marketing 42

Marketing Leadership Engineering Education 42

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. When someone asks me a question, I am happy to answer it. “How?

Communications 81

Communications How To Blogging Content Marketing 81

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. I’d had a growing fascination with artificial intelligence since IBM Watson won on Jeopardy! What Is Artificial Intelligence?

Marketing 53

Marketing Software eBook Technology 53

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60