2012 Agency Internal Technology 
Stephen Waddington
JANUARY 15, 2020
There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. It’s a lesson in crowdsourcing and the mantra of publishing frequently and often.
Deirdre Breakenridge
FEBRUARY 12, 2015
Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.
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The Hoffman Agency
DECEMBER 5, 2022
I secured a grad scheme placement with a technology-focused comms agency and thought I’d try it for a year … then stayed for seven. In 2021, I moved to The Hoffman Agency. I’ve always had an interest in technology, and looking out for new tech that drives the industry forward really excites me.
PR 20/20
MAY 12, 2016
Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.
Sword and the Script
APRIL 30, 2019
There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….
PR 20/20
SEPTEMBER 17, 2019
Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. This is a good fit if you’re looking to master content technology and strategy in 2020. Build a Better Agency Summit.
Ishmael's Corner
MAY 5, 2015
operation back in the 2011/2012 timeframe. GM and global CEO since the Agency’s founding that we needed a fresh voice to lead the U.S. I was just as passionate and optimistic about the Agency. I was even more determined to put the Agency on a positive trajectory. It’s amazing how survival has a way of tuning one’s senses.
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