Are You The Next Intern for Crenshaw Communications?

ImPRessions - Crenshaw Communications

It is time for us to add an intern to our team! Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? PR/Marketing Intern. Prior PR agency internship experience is a plus .

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Pre-pitch – A new PR intern may know what a media pitch is, and may even know what an exclusive is; but a pre-pitch is an early outreach to media contacts before a piece of news has been officially announced. If you are a new tech PR intern, study the above terms to prepare for that first day.

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There’s no debate: Not paying an intern as a PR agency is unethical.

Ishmael's Corner

By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. The post There’s no debate: Not paying an intern as a PR agency is unethical.

Launching your PR career—5 reasons why you should intern at a PR agency

Agility PR Solutions

Accepting an internship for the first time is intimidating–especially at a PR agency, where the clients and workload may be unpredictable. The post Launching your PR career—5 reasons why you should intern at a PR agency appeared first on Agility PR Solutions.

10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. At a prior agency we had a nifty client selling proposition known as the 10/10/10 guarantee.

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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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PR pros mark International Women’s Day

PR Daily

For International Women’s Day, many organizations are looking to celebrate the work of their female colleagues—and the PR industry is a focal point. Kimberly Eberl, owner of The Motion Agency in Chicago, says the pay gap is due to a disparity in who gets promoted.

How PR agencies can initiate a culture of DE&I change

PR Daily

We can’t give expert advice on things we as agencies are not doing. So, agencies, let’s heal ourselves: Move past the numbers. Let’s tackle diversity, equity and inclusion as the ultimate internal communications program.

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How To Go From PR Intern To Permanent Hire

ImPRessions - Crenshaw Communications

But in case a desirable spot opens at the right moment, it’s important to dazzle not only the bosses, but the full staff – since basically everybody’s your boss when you’re an intern. PR tips to go from intern to perm. Staff might be shy about giving work to inexperienced interns, or they may not be well organized. As an intern, you’ll be thrown into the fray with little knowledge of the workplace culture, dress code, personalities or even workload.

Agency Leaders Face PR Boom Pause, Create Innovative Program to Get New Grads ‘Agency Ready’

Culpwrit

The post Agency Leaders Face PR Boom Pause, Create Innovative Program to Get New Grads ‘Agency Ready’ appeared first on culpwrit. Advice from a Pro Careers Intern Job Search Andy Polansky Carol Gronlund internships job search PR Council Richard Edelman

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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. ” It’s a great question, and there are many answers, from the bare essentials to the ultimate agency wish list. If you can cut the red tape, your agency will love you for it.

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Meeting the COVID-19 agency start-ups

Stephen Waddington

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown? Why start an agency in 2020, during lockdown? agency

There’s no debate: Not paying an intern as a PR agency is unethical.

The Hoffman Agency

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. The internship candidate said a couple of PR agencies had sold the idea that they were offering him experience for his CV — which is just b t.

After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment.

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“Internal” PR: Takeaways for Summer 2016

ImPRessions - Crenshaw Communications

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program. If you already have a rigid gameplan for a student intern, be prepared to trash it.

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities.

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A Behind-the-Scenes Look at Interning for a PR Agency for the First Time

Stern + Associates

The post A Behind-the-Scenes Look at Interning for a PR Agency for the First Time appeared first on Stern Strategy Group. Agency Culture PR agency life PR culture summer internship

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more? How do agencies set rates?

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Tips For Being A Kick-@$$ PR Intern

Shift Communications

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. To be a kick@$$ intern you should start your everyday with an eagerness to learn, to connect, and to contribute to your teams; you’ll be a SHIFTern rockstar! Senior Account Executive (Previously PR Intern on the consumer team).

‘The whole person’: Internal publication tells employee stories

PR Daily

Robert Half—a staffing agency—takes readers beyond the walls of work when it covers its employees, drawing lessons from their surfing, football and military experiences. “Half Times” is a publication of the staffing agency Robert Half. Though digital communication has finished off some internal magazines, others have found new life, as organizations move from stodgy corporate promotions to people pieces. Employee Engagement Internal Communications Print Publications

A Summer of Public Relations: An Intern’s Perspective

PR Expanded

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. As a public relations intern for KSC, I gained a variety of hands on experience and had the chance to build my professional portfolio by working on projects ranging from postcard mailers to article and blog posts for clients’ websites. A Guest Post By Rhys Schueren, Student, Loyola University Maryland.

What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time. What might the agency not want you to know? The more they know, the better the agency team can assess the potential success of the relationship.

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How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? The reality is, for those of us in the “mid-size” bracket, it’s tough to compete directly against the pockets of the large, public agencies when it comes to growth – whether we are talking about sheer footprint, new services or practice specialties.

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. >>> Can your agency bring big ideas and execute?

The Ultimate Cheat Sheet On Choosing A PR Agency

ImPRessions - Crenshaw Communications

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Instead, rely on a one-pager that outlines the goals for partnering with a PR agency. It should contain both agency deliverables as well as the all-important business objectives for seeking outside support.

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Are You Ready For A PR Agency? 5 Questions For Startups

ImPRessions - Crenshaw Communications

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions. Understanding the mission is essential for the PR agency to properly plan, position and execute a campaign on behalf of the client. Does the startup have internal support for the PR agency?

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PR agencies must look inward amid race to counsel brands on climate

PR Daily

So an agency simply can’t market itself as a ‘green’ agency while taking money from clients actively working counter to that ethos.”. An agency should never mislead their own clients about who they are; it serves no one in the long run,” says Yaverbaum. “In

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Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Like most career PR agency people, I always drink the client Kool-Aid. I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

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Class of 2020 UK PR agency entrepreneurs on growth footing

Stephen Waddington

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months.

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8 worst practices in international PR

PR Daily

A quarter-century later, more is at stake and international terrains are even harder to traverse. That makes sense, but when corporate HQ exercises strict control and approval over every overseas action, bureaucracy handicaps the international PR effort. Conducting international PR long distance. Lou Hoffman is president and CEO of The Hoffman Agency. As more and more companies’ communications go global, more and more pitfalls emerge.

PR Agency Life 101: Understanding the basic agency organization

Shift Communications

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms. Functionally, however, most agencies operate in roughly the same manner. Intern. At the beginning of the PR career track is the intern.

How to Become a People Manager

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Several of our account folks attended a training session conducted by Beryl Loeb and sponsored by the PR Council.

PR Guide To Agency-Client On-Boarding

ImPRessions - Crenshaw Communications

So it’s usually a good feeling to finally sign the agency agreement. Many PR agencies have a proprietary immersion and startup process, but even if they don’t, on-boarding is a critical first step in the relationship. The first order of business is immersion into your business by the agency team. Before the letter of agreement is signed, the agency and client should already agree on what general basis PR outcomes will be measured.

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How PR entities can woo and retain top-flight Gen Z interns

PR Daily

Agencies and in-house communication departments face a competitive environment for attracting talent to their internship programs. Interns today have many options when it comes to deciding where they want to gain experience. The numbers challenge—more internship postings than candidate demand—is not the only issue companies face when looking to attract and retain top intern talent. The up and coming generation is cut from different cloth, compared with its predecessors.

Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. To mitigate the challenges, we start by looking at trends in media coverage of international announcements. International coverage can ultimately affect strategy in the U.S., agency totally rewrites helps edit. well, it only becomes more so when you handle international clients.

16 stellar blogs and websites to fuel internal communication success

PR Daily

This independent UK-based “ideas agency” uses compelling, clever visuals to make its blog pop. FREE REPORT: Benchmark your internal comms efforts against your peers ]. Backstitch’s writers cover a broad range of internal comms-focused topics, including legal tips and specific how-tos that might make your job easier. Institute of Internal Communication. Poppulo’s blog targets internal communicators looking for best practice advice and practical industry insights.

Five Questions For A PR Agency

ImPRessions - Crenshaw Communications

For any organization in initial conversations with a public relations agency, there are many questions to be asked. PR agency questions: To ask or not to ask? If an agency has several small clients compared to your budget and needs, it might mean they don’t have the bandwidth or experience to service your account. Ideally, your budget fits somewhere in the middle or even a bit above the agency’s client budget median.

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Top Agencies End Unpaid Internships

Culpwrit

Although most of the Council’s agencies already pay interns, the policy effective January 1, 2020, confirms that all member firms will pay U.S. interns at least minimum wage for their […]. Kudos to The PR Council’s 110 U.S. public relations firms for signing a new policy ending unpaid internships and urging others to do the same.

Maxim Behar Announced as New International Growth Chair for ICCO

Maxim Behar

The globally renowned PR expert Maxim Behar was announced as International Growth Chair for the most influential PR organization in the world – the International Communications Consultancy Organisation ( ICCO ).

3 tips for establishing a strong client/agency partnership

PR Daily

It’s the ultimate compliment for PR pros to be treated as part of your internal team. Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”. A truly symbiotic partnership between an agency and client is hard to come by, and typically doesn’t happen overnight. Check out this video to learn more about what Gabi thinks makes for a strong client/agency partnership.

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