2012 Agency Creativity Internal 
Stephen Waddington
JANUARY 15, 2020
There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. In the shift to data driven programmes there’s a danger that we lose sight of creativity.
Deirdre Breakenridge
FEBRUARY 12, 2015
Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.
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Shift Communications
FEBRUARY 26, 2020
Dini has been leading the AXON business in Europe since 2012, overseeing a tripling in size of the operation, and establishing AXON as one of the leading healthcare consultancies in London. By putting our clients first, we don’t get caught up in bureaucracy or agency politics,” said Dini. “We
Polaris
NOVEMBER 20, 2014
creative agency. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. He also addressed the Cannes Lions International Advertising Festival. Forbe s and Fast Company both wrote about Caine’s determination and creativity.
Communications Conversations
DECEMBER 8, 2022
I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Her start : Talent resources intern at Fallon.
The Hoffman Agency
DECEMBER 5, 2022
While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. However, I loved the challenge of communicating complex subjects to my classes, working with people and having the chance to get creative.
Sword and the Script
NOVEMBER 8, 2016
Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. That was the point when, in 2012 I predicted somewhat provocatively, that social media strategists will be gone in 2 years. Has your B2B agency stopped bringing creative content ideas?
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