Deirdre Breakenridge

SEPTEMBER 6, 2016

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. How did I get started teaching social media?

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Bianchi Biz Blog

OCTOBER 9, 2023

After about six years of covering town council and school board meetings, local business and sports, I accepted a position at Transport Topics in 2011 and relocated to the greater Washington, D.C. Also, always take a moment to double check name spellings before you hit send on an email.

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Medianet Australia

AUGUST 16, 2023

Scarlett began working in the Australian media in 2011, and after a stint in the UK working in advertising and marketing, she returned to Australia and the News Corp team in 2018 as a Digital Content Producer for taste.com.au Scarlett Keddie is the Deputy Digital Editor for News Corp Australia’s taste.com.au and Escape.

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OnePitch

MAY 30, 2023

She’s been contributing to PCMag since 2011 and currently writes about work life, productivity, and software with an emphasis on apps for productivity and collaboration. Jill Duffy is a columnist and deputy managing editor at PCMag.

Software 72

Software Writing Media 72

Waxing UnLyrical

JANUARY 1, 2011

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.

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Communications Conversations

JANUARY 2, 2020

That post represented the start of my social media journey. That was my social media “ground zero” moment. I was a social media addict. This blog + Twitter momentum carried me from late 2008 through probably about 2011. That changed in 2011. And, my social media usage from 2014-2019: 1-Blog.

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PR Conversations

AUGUST 4, 2011

Public relations 2011: issues, insights and ideas, edited by Craig Pearce (free e-report). When attending networking events as an organization’s PR representative, many of the same norms of behaviour apply as in the strategic steering of a viable and healthy social media presence.

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Marketwired

APRIL 28, 2016

Do a Google search on blaming social media and you’ll find nearly one million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets. Social media is an easy punching bag because many still view it as the new kid on the block. [By Jason Mollica].

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PR Conversations

JUNE 28, 2020

The Fleishman Hillard development of PESO built (with acknowledgement) on the use of earned, owned and paid as a popular way of categorising – and integrating – media channels, as defined by Sean Corcoran of Forrester in December 2009.

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Measurement Social Media Blogging Mobile 133

Prohibition

APRIL 12, 2022

Social media is a powerful tool for people to digest and interact with information regularly. Social media has the potential to grow a brand’s identity and consumer base extensively. Nevertheless, this is a lesson in carefully reviewing your content with a critical and considerate lens before promoting on social media.

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NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . Others are not adapting and don’t feel they need to do so.

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Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?! Not consistently.

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Stephen Waddington

JUNE 30, 2021

It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. Apple’s Siri launched in 2011, Google’s Voice Search in 2012, and Amazon’s Alexa in 2013. Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. A third of UK consumers use voice assistants daily.

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Hotels Travel Privacy Engineering 138

Stephen Waddington

DECEMBER 10, 2018

The Leveson Inquiry was established in July 2011 by the then-Prime Minister David Cameron in the wake of the phone-hacking scandal. It heard evidence for more than eight months exploring the media's relationship with the public, politicians and the police.

Education 60

Education Ethics Journalism Media 60

Waxing UnLyrical

JUNE 27, 2012

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. According to a Mckinsey report , social media enables a consumer’s decision-making journey. What made it different? What did the contest entail? reading and traveling.

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Presspage

APRIL 11, 2024

We were on a tight budget, so the PR firm advised us to create our own ‘social media release’: basically, a website where journalists could find all the information they needed to know about our company. In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We

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Doctor Spin

NOVEMBER 29, 2023

“Cognitive Dissonance is a real phenomenon that leads to irrational actions like confirmation bias and causal self justifications, as individuals seek to reduce the inconsistency between their beliefs and actions.” Source: Perspectives on Psychological Science 1 Boek, D. Cognitive Dissonance. Perspectives on Psychological Science, 6, 101 – 98.

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PRSay

MAY 9, 2023

And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic. Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. What is EMV anyway? A case in point is the brand S’well. How Soulmates.ai

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Measurement Marketing Pharmaceuticals Social Media 84

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign? Is there a workbook?

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Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

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Onclusive

MARCH 19, 2019

As a team, we enable PR, Communications, and Content Marketing professionals to drive better brand and business outcomes with insights across owned, earned, sponsored, and amplified media including: Key Message Tracking. Onclusive was founded in 2011 and is headquartered in the San Francisco Bay Area. Social Amplification. Readership.

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Onclusive

MARCH 19, 2019

Experience in public relations, communications, content marketing or social media marketing is a bonus. Onclusive was founded in 2011 and is headquartered in the San Francisco Bay Area. Represent the voice of the customer in the broader organization. Qualifications. 2+ years of Customer Success or Account Management experience.

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Critical Mention

MARCH 19, 2021

NEW YORK — Zack Jenkins, Senior Vice President of Sales and Account Management at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to The Software Report’s list of The Top 25 Software Sales Executives of 2021.

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Agility PR Solutions

OCTOBER 16, 2019

The same goes for social media marketers. Baseball’s use of analytics started well before the 2011 movie “Moneyball” popularized it, but MLB front offices have gone into overdrive with data in recent […]. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. Organic reach. Unique visitors.

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PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Here are a few: • Be authentic.

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Doctor Spin

NOVEMBER 30, 2023

Source: Media Psychology 6 Tsang, S. Media Psychology, 22, 394–417. Media Psychology, 22, 394–417. “Cognitive dissonance leads individuals to seek congruent information and avoid counterattitudinal information, but only when experiencing negative emotions.” Cognitive Discrepancy, Dissonance, and Selective Exposure.

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Handbook Journalism Comparison eBook 52

Cision

AUGUST 10, 2017

Leuthauser joined Bollare in 2011 as senior account manager, and eventually moved up to become the accessories director, and most recently executive director of the agency. What role does social media play in your job? How has social media transformed strategic communication? What is your secret to media relations success?

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Energy Creativity Social Media Strategy 212

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

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ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay. But,you can.

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Onclusive

DECEMBER 17, 2018

The next new AirPR solution to be released will be Author Intelligence , a media relations tool that provides insights around the journalists and bloggers who can have the biggest impact on a business. AirPR was founded in 2011 and is headquartered in the San Francisco Bay Area.

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Solo PR Pro

AUGUST 2, 2022

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022.

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Waxing UnLyrical

FEBRUARY 28, 2013

The street where I live in Tripoli looks pretty much the same as it always did, but knowing that at least four men were shot dead outside one morning back in August 2011 as the city was liberated inevitably plays on your mind. Likewise, a proliferation of TV and print media has created a confusing yet exciting media landscape.

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Stephen Waddington

JUNE 6, 2022

The list of activities most commonly undertaken by public relations practitioners include: copywriting and editing (82%); campaign management (69%); strategic planning (68%); media relations (64%); and community and stakeholder relations (54%). White British accounts for 89% of the profession versus 80% in the 2011 population census.

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Deirdre Breakenridge

DECEMBER 5, 2017

She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education. She served as the chair for the Southwest District of PRSA in 2011. Balancing on the Wire: The art of managing media organizations. and Trager, R.

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Internal International Ethics Journalism 208

Onclusive

MARCH 19, 2019

Onclusive developed the Power of Voice metric as a way to measure the quality of a brand’s media coverage in relation to its competitors, and invented PR Attribution to measure the real impact that content is having on a company’s bottom line. Onclusive was founded in 2011 and is headquartered in the San Francisco Bay Area.

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Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Onclusive developed the Power of Voice metric as a way to measure the quality of a brand’s media coverage in relation to its competitors, and invented PR Attribution to measure the real impact that content is having on a company’s bottom line. Onclusive was founded in 2011 and is headquartered in the San Francisco Bay Area.

Software 150

Software Measurement Analytics Data 150

NewsWhip

OCTOBER 13, 2022

As NewsWhip’s data shows, Tim Hortons’ decision to leave gained more coverage and attention than any other Hockey Canada sponsor, with upwards of 32 thousand social media interactions on that coverage. thousand articles and 200 thousand social media interactions on Hockey Canada since September 1st – just 40 days.

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