Waxing UnLyrical

NOVEMBER 30, 2011

Having a great company and product name adds to market appeal and most likely has had a direct affect on the company’s million dollar sales record. According to one author writing about brand names , those beginning with the letter “K” are easier to remember. “K” is King in Brand and Company Naming.

Company 105

Company Brand Branding Banking 105

Sword and the Script

APRIL 21, 2020

In early 2011, I published a blog post with “20 places to look for a PR job.” When I wrote that original post in 2011, the unemployment rate was 8.9%. As I write this post currently, we’re closing in on unthinkable 20% unemployment. Phifer & Company: [link] 29. BAP Executive Search: [link] 25. Paladin: [link] 26.

Publicity 103

Publicity Communications Local Resources 103

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

PR 20/20

SEPTEMBER 8, 2021

31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). The Next Phase of Growth. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Melissa Agnes

MARCH 5, 2014

In fact, last September a New York attorney general fined 19 companies a total of $350,000 for false online reviews. All too often, we have seen dishonest companies damage their competitors’ reputations online by making (or hiring someone to make) a series of false statements on review-based websites. False Review Removal Strategies.

How To 219

How To Reputation Engineering Advertising 219

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. 2011 Update. Each year, I write a brief reflection on the year’s main events. The writing is brilliant. Although Barbara loves LinkedIn, she doesn’t work for the company. Backpack communications was the most reliable and quick route to homes.

Communications 105

Communications Community Crisis Film 105

Ishmael's Corner

NOVEMBER 11, 2014

” This has been Bloomberg Businessweek’s mission going back to 2011 when creative director Richard Turley relaunched the publication. Speech cloud from a celebrity: This is one of my favorites, particularly for B2B companies where the intersection of a Jimmy Fallon with say computer security software can jar the senses.

Storytelling 136

Storytelling Sports Software Mobile 136

Sword and the Script

SEPTEMBER 5, 2017

The story stems from a 2011 commercial for the Volkswagen Passat – the “Darth Vader Super Bowl commercial.” The company is trying to make its brand the hero. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Admiral Motti’s larynx.

Brand 69

Brand Branding B2B Exercises 69

Contently - Strategy

MARCH 3, 2020

When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. While covering Jobs’s death, for instance, the writing started in 2007. Mastering the content approval process isn’t as fulfilling as writing an important longform article, but it’s important nonetheless.

Creativity 75

Creativity Marketing Insurance Insurance 75

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. 5/6 (May 2011): 530-546.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

JANUARY 2, 2020

In the meantime, I wanted to write. The combination of my blog + Twitter gave me the confidence to consider going out on my own as an independent consultant who could sell social media consulting to mid-sized and large companies. This blog + Twitter momentum carried me from late 2008 through probably about 2011.

Social Media 78

Social Media Media LinkedIn Instagram 78

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. 2011 Update. Each year, I write a brief reflection on the year’s main events. The writing is brilliant. Although Barbara loves LinkedIn, she doesn’t work for the company. Backpack communications was the most reliable and quick route to homes.

Communications 81

Communications Community Crisis Film 81

PR 20/20

SEPTEMBER 8, 2021

31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). The Next Phase of Growth. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. Our tools won’t tell communicators precisely how to respond, or journalists precisely what to write about. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. The Crisis Information Gap. What we can offer is a step change in how you navigate it.

Crisis 158

Crisis Reddit Reputation Tools 158

PRSay

APRIL 25, 2018

However, deleting my account is a permanent decision that would undoubtedly affect almost every aspect of my relationship with the internet, destroying years of both professional and personal image cultivation and placing in me in the uncomfortable situation of having to write my friends’ birthdays on an actual calendar.

Facebook 134

Facebook Privacy Data Survey 134

Cision

JUNE 29, 2015

Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. A study published in 2011 concluded that LKM increases overall happiness and perception of compassion. Barker writes that the most important aspect of demonstrating compassion is “doing.”

Study 120

Study Writing Facebook Groups 120

Sword and the Script

AUGUST 27, 2016

Few companies have ushered in the error of online influence like Google. It was the first to company to help people find things on the web – but it approaches to doing so proved better. Such sentiment glosses over the fact that the company experiments with a lot more than just search. Google influences online marketing.

Google 60

Google Mobile Transportation Content Marketing 60

Waxing UnLyrical

AUGUST 17, 2015

Why: “People often go on belief that they know what great content is and they know what great marketing is, because they can smell it,” writes Avinash as he explains how to “build intent-based audience strategies, deliver joy to them and accelerate business profit” via the See-Think-Do-Care framework. ” 4.

Analytics 40

Analytics Interviews Google YouTube 40

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers. Who’s in customer service? I’m not a customer service “professional.&#

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

MARCH 15, 2011

As I write this, over 10,000 people have signed the petition, and you could be next when you click here. Our event, Thursday, March 17, 2011, will be held from 7am-6pm at the CCNV Shelter (425 2 nd St. to honor eCycle DC 2011, but every little bit helps. Have contacts at large companies? We suggest a donation of $20.11

Social Media 78

Social Media Nonprofit Media Community 78

PR 20/20

APRIL 1, 2021

Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. Marketing AI Institute is a media, event and online education company. Visit www.MarketingAcademy.ai

Education 52

Education Marketing Conference Agriculture 52

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Comment as Show More Trackbacks Tweets that mention Measuring Public Relations Outcomes | Waxing UnLyrical -- Topsy.com says: February 1, 2011 at 6:43 pm [.] says: February 2, 2011 at 10:50 am [.]

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

NOVEMBER 15, 2010

Write original, timely, relevant content , says Google (heard this one before ?). Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? It’s people, not robots, reading your headlines, and these people are more likely to click-thru a clever headline. Wanna Subscribe?

Google 109

Google SEO Engineering Measurement 109

David PR Group

NOVEMBER 30, 2014

I have suggested a few nominees, and you can vote for one of them or write-in your own. The American Soldier” won in 2003; “The Protestors” (representing the Arab Spring, Tea Party, and Occupy movements) were named in 2011. A year ago, Alibaba was the biggest company that most Americans had never heard of. Jack Ma. Jihad John.

Groups 74

Groups Television Retail Survey 74

Journalistics

JANUARY 24, 2016

These posts represent the types of things you might not want to write about again. When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. Which posts received the most negative comments? The lowest traffic?

Blogging 69

Blogging Strategy How To Writing 69

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Wanna Subscribe? Shall We Tweet?

Social Media 61

Social Media Media Crisis Energy 61

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I’ve known Theresa since she was named a Princess Kay of the Milky Way runner up in 2011, and then worked side-by-side with her the following year when she became the integrated communications intern at our longtime client Midwest Dairy.

Social Media 128

Social Media Agriculture Marketing Media 128

Karen Freberg

AUGUST 9, 2020

I have been thinking about writing this post for some time. Each August, I would have the chance to attend and present at AEJMC, which is an academic conference I have been to every year except 2011 (because the paper deadline was the same day as my dissertation defense – so my PhD won that contest!).

Conference 96

Conference Education Groups Community 96

Waxing UnLyrical

FEBRUARY 5, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired.

Facebook 49

Facebook Twitter Measurement Blogging 49

Journalistics

FEBRUARY 10, 2016

If you’re trying to decide whether or not you should plan the posts you’re going to write, perhaps Kaleigh’s post will bring you over to the planning side. This post is particularly relevant for content teams that are managing both the company blog, as well as social media channels.

Blogging 56

Blogging Strategy Resources Social Media 56

Waxing UnLyrical

JANUARY 23, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? Your company is merging. At 1,057 words, I dare you to tell me this isn’t an amazing piece of writing.

Blogging 47

Blogging Measurement Facebook Twitter 47

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact. It’s a work in progress. Let me know what I’ve missed.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

DECEMBER 24, 2010

Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Mark as read Approve comment Congratulations for a great post, very creative!

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. Wanna Subscribe? Shall We Tweet?

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

OCTOBER 22, 2010

5 Ways to Fail in Social Media | Women Grow Business says: February 1, 2011 at 12:02 am [.] decision on what to measure will be unique to each company. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? It’s worth the time to put thought into what to [.]

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

How To 64

How To Twitter Facebook Writing 64