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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Of course, I couldn’t write a post like this without nominating a couple people myself! She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. They had to be younger than 30. And, they had to work in Minnesota.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact. It’s a work in progress. Let me know what I’ve missed.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Wanna Subscribe? Shall We Tweet?

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Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring [PR Tech Briefing]

Sword and the Script

That gets to the heart of the Muck Rack value proposition: every product the company has brought to market has been of their own making and is a natural extension of the existing platform. The pair provided an overview of the company and a web demonstration of the product which is the basis for this PR tech briefing.

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How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

I was just pissed off and decided to write about it. I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. But as with any writing project, it’s better to write about what you know. Goats, not sheep.