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What is Newsjacking?

ImPRessions - Crenshaw Communications

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. This article outlines how to successfully implement this approach, from advance planning with subject experts to maintaining a library of quotable content.

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Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. The post Challenger Brands: Here’s How To Win At PR appeared first on Crenshaw Communications. Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs.

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The 1?Page PR Strategy

Doctor Spin

.” — Albert Einstein Spin Academy | Online PR Courses How to Write a 1‑Page PR Strategy My inspiration for writing “no-b t” strategies comes from the classic “ Good Strategy, Bad Strategy: The Difference and Why It Matters ” by Richard Rumelt. The 1‑Page PR Strategy focuses on how to win. 1 Rumelt, R. Crown Business. 3 Rumelt, R.

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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and fun life can be. 2011 Update.

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The Amplification Hypothesis: How To Counter Extreme Positions Effectively

Doctor Spin

3 Surviving the Storm: Understanding the Nature of Attacks and Attackers workshop held at Animal Care Expo, 2011 in Orlando, FL. Read also: The Amplification Hypothesis: How To Counter Extreme Positions Thank you for reading this article. Please consider supporting the blog by sharing it with other PR- and communication professionals.

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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and fun life can be. 2011 Update.

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Shaping My World In 2011: Tackling The Triangle

Waxing UnLyrical

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. Not only because it helps me immensely in terms of creating content, but because it gives readers a range of opinion and insight into the business of communication. That can make us feel like losers.