How To Measure The “Hidden” Value Of PR Work: Contextual Value
ImPRessions - Crenshaw Communications
FEBRUARY 13, 2024
PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. Finally, evaluate how well the brand mention aligns with desired messaging and goals. PR analyses should also consider the article’s reach and how likely it is that the desires audiences will see it, of course.
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