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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. Finally, evaluate how well the brand mention aligns with desired messaging and goals. PR analyses should also consider the article’s reach and how likely it is that the desires audiences will see it, of course.

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How to integrate customer communications management into your PR

Agility PR Solutions

In the realm of contemporary business practices, the significance of customer communication cannot be overstated. It serves as the linchpin that connects consumers with brands, fostering a dialogue that extends beyond mere transactions to build meaningful relationships.

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Social Issues And Executive Communications: When And How To Respond

Stern + Associates

Before having leaders comment on social media or to the press, executive communications professionals should think about your core customers. This is where executive communications expertise is essential, calling for message discipline across your organization and C-suite, and to make sure communication is both neutral and empathetic.

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How To Master The Public Apology: PR Tips

ImPRessions - Crenshaw Communications

Take responsibility The epitome of the weasel-word apology is the awkwardly passive “mistakes were made” cliche, which, believe it or not, you can still find in corporate communications statements. Barrymore repeated her self-justifications multiple times, which communicated the opposite of what she wanted to say.

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Is Your ESG Communication a Walking Red Flag?

Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived. Think of red flags as common mistakes that hinder stakeholder engagement.

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How to successfully communicate PR results and make an impact?

The Resolution Blog

The post How to successfully communicate PR results and make an impact? A wider variety of stakeholders now take an interest in PR results than ever before, however there is often a fear among PR teams that once a report is sent, it might not be read! We ran this webinar to help you understand your PR report […].

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How to prepare for any communication crisis | On Top of PR vodcast

Axia PR

In this episode, Tom Ciuba joins On Top of PR host Jason Mudd to discuss crisis management and how to build a crisis communications plan. Tune in to learn more!

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Supercharge Your ESG Content This Libra Season

In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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The Silver Lining to Corporate DEI Challenges

This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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What Consumers Are Saying About ESG – And What That Means for Your Business

Download the key findings for insights on how to advance your company’s ESG programs and effectively communicate with your customers to build trust. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season!

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.