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What is Newsjacking?

ImPRessions - Crenshaw Communications

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. This article outlines how to successfully implement this approach, from advance planning with subject experts to maintaining a library of quotable content.

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The 1?Page PR Strategy

Doctor Spin

.” — Albert Einstein Spin Academy | Online PR Courses How to Write a 1‑Page PR Strategy My inspiration for writing “no-b t” strategies comes from the classic “ Good Strategy, Bad Strategy: The Difference and Why It Matters ” by Richard Rumelt. The 1‑Page PR Strategy focuses on how to win. 1 Rumelt, R. Crown Business. 3 Rumelt, R.

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Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. The post Challenger Brands: Here’s How To Win At PR appeared first on Crenshaw Communications. Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs.

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The Amplification Hypothesis: How To Counter Extreme Positions Effectively

Doctor Spin

3 Surviving the Storm: Understanding the Nature of Attacks and Attackers workshop held at Animal Care Expo, 2011 in Orlando, FL. Read also: The Amplification Hypothesis: How To Counter Extreme Positions Thank you for reading this article. Dichotomous thinking —This thinking style is at the heart of radical movements and fundamentalism.

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False Online Reviews: How to Deal with Damaging Internet Posts about your Business

Melissa Agnes

In fact, a 2011 Washington Post article cites a Harvard Business School study that revealed a one-star rating change on Yelp can lead to a difference in revenue for a company of five to nine percent. Fake Reviews: How to Protect Your Brand (Video). 3 Benefits of a Pre-Crisis Online Vulnerability Audit.

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Shaping My World In 2011: Tackling The Triangle

Waxing UnLyrical

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. I enjoy reading their stuff, marvel at how they come up with great content ideas, and am proud that, in some cases, it has helped them start blogging or move up in their careers. And who wants to be a loser?

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How to Evolve with the 2016 PR Trends

Marketwired

For example, in 2011 Google created Panda, its content algorithm. How to Evolve with the 2016 #PRTrends Click To Tweet. Content Strategy is Vital. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016.

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