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Reputation on social media – Comms must own it or lose it

NewsWhip

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Sword and the Script Media can help with B2B marketing, PR and social media. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. I did my best to defend the company’s reputation. And now onward with this month’s PR Tech Sum. >>>

Reddit 176
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Global Social Media for Local Social Good

wiredPRworks

How does social media change the world - in good ways? Looking back to 2010, one of the most inspiring events I've ever been a part of was a collection of social media for social good experiences from around the world. Global Social Media for Local Social Good. Social Media Club Chicago.

Local 40
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Tracing the measurement origins of PESO

PR Conversations

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

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Are social media certification programs a worthwhile investment?

Communications Conversations

“Are social media certification programs worth it? If a reputable, well-known organization like Hubspot is certifying: Yes, good to go. If Joe’s Social Media Gurus is doing the certifying: Not so much. After all, you want to train your employees around disciplines like social media.

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Creating Successful Personal Care Brand Marketing Campaigns

5W PR

However, this was a difficult thing to do , because Old Spice had a reputation as a company that sold products to older people. The ad was launched before the Super Bowl in 2010, right around the time that other personal care brands such as Dove were also debuting their own ads.

Brand 88
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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

Understanding the emotions behind social media interactions. The research on perception management is focused on how organisations can create a desired reputation : “The OPM [Organizational Perception Management] field focuses on the range of activities that help organisations establish and/or maintain a desired reputation (Staw et al.,