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Reputation on social media – Comms must own it or lose it

NewsWhip

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Dropping proactive media relations can also pose a reputation risk.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. I did my best to defend the company’s reputation. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand.

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Ethos, Pathos, and Logos in Public Relations

Doctor Spin

The research on perception management is focused on how organisations can create a desired reputation : “The OPM [Organizational Perception Management] field focuses on the range of activities that help organisations establish and/or maintain a desired reputation (Staw et al., Source: Hargis, M. & & Watt, John 3 Hargis, M. &

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McKinsey’s Cautionary Tale for Communicators

PRSay

By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. In his role as president of Reputation Partners , Kalm oversees the strategic direction of the firm, leads the firm’s business development efforts and serves as senior client counsel to a number of clients. It certainly does reputationally.

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Tracing the measurement origins of PESO

PR Conversations

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

The research on perception management is focused on how organisations can create a desired reputation : “The OPM [Organizational Perception Management] field focuses on the range of activities that help organisations establish and/or maintain a desired reputation (Staw et al., & Watt, John. Organization Development Journal.