How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? In a bit of a reminiscing mood, these were the highlights of 2010 for me. Connections that began in social media turned into real-life friendships.

Skype 54

Talking The Social Media Walk

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Talking The Social Media Walk December 16th, 2010 Tweet Walking, and talking, and talking, and walking… When I wrote about walking the social talk last week, I had no idea what a terrific discussion it would spur. True, there is no perfect “right&# or “wrong&# way to walk the social talk.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Social media is a great way to start doing this.

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media.

Open Letter to Peter Shankman: HARO was for sale, Christmas is not!

Bad Pitch Blog

In a press release the likes of which the two of us have never quite seen before, it turns out that Peter Shankman, “creator of Shankman.com ,” will be hosting an “exclusive holiday party” for the “movers and shakers of the social media world.” The fact is, Peter , as he likes to be called, is now a “social media socialite.” I guess it could have been worse and he could have opted for Social Media Socialista. This event is not about social media.

HOW TO BE FOUND IN SEARCH ENGINES

PR Job Coach

Become part of social media platforms like Facebook, MySpace, Linkedin, Plaxo, Ning, etc. Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. The chief dilemma for the job seeker is to how to make sure you can be found through search engines.

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch.

7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. As the year went by, I found myself playing more and more with Amplify and now it’s become one of my top three social networks.

Digg 83

The Problem With PR

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? If you have a media relations background, you’ve already recognized I used the media advisory format just now. But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside.

Colors Of My Life

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. I should say the first snowfall of the 2010 winter season, because who can forget Snowmageddon? (

MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? So I’m quite delighted that he will be joining the #measurePR Twitter chat on November 9, to talk about social media ROI and possibly quite a bit else.

Veterans Day: A Granddaughter Remembers

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Veterans Day: A Granddaughter Remembers November 11th, 2010 Tweet The strong, silent type My grandfather never talked about the war.

How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Google Instant Might Impact Your Small Non-Profit October 19th, 2010 Tweet this is a guest post by Erica Holt By now you’ve most likely heard of Google Instant, a search enhancement that shows search results as you type. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010.

Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). The advent of digital and social media has made this challenge far more complex and vital than ever before.

Five basics that still count. What's your score?

PR Job Coach

Social media platforms continue to proliferate and evolve at a fast clip. It was only a short six years ago that blogging and podcasting came into their own and only two years ago when Twitter and Facebook became the soup du jour. All of these platforms serve to bring people and communities closer together and allow more people to have a voice in those communities and in society at large. These platforms also have made job search and networking more efficient. It is a good thing!

How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. If anyone knows how to tell a story through social media, you do.

Five Productivity Tools for PR Pros

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin. Plaxo: contacts, calendar and e-cards As a social network, I think Plaxo is pretty dismal, no matter how much it tries to Face-Twit-book-terify itself.

Tools 77

Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Customize Your Blog’s Error Page in 5 Easy Steps November 4th, 2010 Tweet This is part of the Blogging for Grasshoppers series Here’s how to customize your 404 error page in 5 easy steps which is a wise thing to do for bloggers, grasshoppers or not.

Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Snapping at Synapses: Why Digital Death Sucks December 4th, 2010 Tweet I know I said yesterday that I couldn’t find the words to adequately express my thoughts about the “Digital Death&# campaign, but I just couldn’t help myself. Mainstream media reacted, by and large, with a yawn.

How To Become A Public Relations Star

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do.

A Decade of Thanksgivings

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Decade of Thanksgivings November 25th, 2010 Tweet Love, Remarkable Today is Thanksgiving Day in the U.S. media started broadcasting the story). Being Thankful For What Is Not | Waxing UnLyrical says: November 26, 2010 at 5:03 am [.]

When The Media Plays Scrooge

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When The Media Plays Scrooge December 13th, 2010 Tweet Caroling, caroling, here we go Instead of sending out a winter weather alert today (which was canceled shortly thereafter, I mean, come on, an advisory for a possible 1″ of snow?!), It seems some of our local media can’t even do that. Finally, Bah Humbug media!

Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email.

Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well.

Online Videos 101: Keep It Simple, Stupid

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Get Shareaholic test Filed under Guest Posts , Social Media | Tags: erin greenfield , flip , johns hopkins , online video tips , seurat | Comments (15) Site settings comment help?

Video 69

Walking the Social Talk

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day. You know the standard refrain: Social media is about talking with – not talking to – your audience.

Let Your Freak Flag Fly

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look. Music is a great way to help the social networking medicine go down.

Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? Though he mostly blogs about woodworking, he actually works in social media. Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: blogroll , davina brewer | Comments (11) Site settings comment help?

Judging A Blog Post By Its Cover

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Judging A Blog Post By Its Cover November 17th, 2010 Tweet This is part of the Blogging for Grasshoppers series Judging a book by its cover As I’ve been trying to pay more attention to writing more often, writing well more often, and sharing more good writing, I’ve been thinking a lot about writing.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Or are you looking for lists of commonly mentioned words in the media?

Bringing Open Community To Public Relations

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Bringing Open Community To Public Relations November 22nd, 2010 Tweet Color me thrilled When Maddie Grant and Lindy Dreyer asked me to participate in a virtual book tour to explore concepts from Open Community (they call it “a little book of big ideas for associations navigating the social web&# ), I was thrilled.

From Couch To 5K: Why Lindsay Allen Runs

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali From Couch To 5K: Why Lindsay Allen Runs October 12th, 2010 Tweet I’ve known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline. She has worked as a newspaper reporter and editor, an executive speechwriter, and a media relations professional.

New Year's Resolutions for Job Seekers

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions? 1 We preach connections and relationships in social media, so it is very much about "who you know."

Weekly Roundup: Unsung Heroes

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. Why: Jen is one of the finest people it’s been my privilege to meet through social media. Social media as the new support group?

WOM: What's Really Behind The Buzz

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To find out a bit more, this month I caught up with 1000heads Engagement Strategy Director and all round Social Media Pundit, James Whatley ( @whatleydude ) to find out what all the fuss is about ( thanks to James for his mug shot ).

Weekly Roundup: Rethinking Color

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Comment as Show More Trackbacks Tweets that mention Weekly Roundup: Rethinking Color | Waxing UnLyrical -- Topsy.com says: October 24, 2010 at 10:50 am [.]

Making The Most Of A Twitter Chat

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Making The Most Of A Twitter Chat September 2nd, 2010 Tweet Huddle, huddle, roil and muddle I remember the first Twitter chat I attended. Press conferences are held for the media. Press conferences are held for the media. Topics of the Week :: #COMM4633 #SPC4350 Social Media for PR says: January 26, 2011 at 9:38 am [.]

Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Kpop Lessons: Handling Defamation Through Public Relations November 19th, 2010 Tweet Guest post by Herwin Icasiano I’m a huge fan of Kpop (Korean pop); I’ve been playing It Hurts – a new track by YG Entertainment’s girl group, 2NE1 – on repeat for some time now.

Measurement… Supplemented

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. The SMAB were health and wellness experts so their motivation to guide CRN’s social media efforts was high.

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. If you disclose that someone’s blog post about you is indeed not a piece of earned media, you lose credibility. In 2010, blogs and bloggers are truly influencers.