Communications Conversations

DECEMBER 9, 2021

After all, engagements are the cornerstone of social media marketing. Social media is not the same space as it was when I got started in this business in 2009. Brands focused on using social to sell. And, many people are just plain tired of “engaging” on social, for a variety of reasons.

Social Media 169

Social Media Twitter Employee Trends 169

Stephen Waddington

MAY 19, 2022

Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. An algorithm matched words to subsequent corporate violations reported in the media. It tracked the corporate misconduct at Wells Fargo between 2009 and 2013.

Corporate 120

Corporate Employee System Journalism 120

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. As controversy swirls around Twitter, some brands may opt to leave the platform permanently.

Trends 124

Trends Pitching Twitter Nonprofit 124

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. That experience also sparked an interest in marketing.

B2B 79

B2B Social Media Company Marketing 79

Doctor Spin

DECEMBER 16, 2023

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Nursing Times 3 Smith, R.

Journalism 52

Journalism Ethics Analysis eBook 52

Sword and the Script

APRIL 27, 2021

Another case is paid social – I’m a big proponent of using paid social media to promote owned media for earned media purposes – but that’s a bit of a blend that doesn’t fit in a neat little box. I look back to 2008 and 2009 and I think we had the priorities right. Image credit: Pixabay.

B2B 148

B2B Marketing Content Marketing Course 148

PRSay

MARCH 18, 2020

To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. Given the trajectory of the disease and its effects, we could be waiting several months before the current coronavirus-dominated news cycle dies down. Connect with Lisa on Twitter: @LisaArledge.

Resources 210

Resources Pitching Television Radio 210

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. It’s not the same Twitter we know from 2009. I think so.

Twitter 60

Twitter Brand Branding Tools 60

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. But what does this mean for brands and marketers? Social media is one limitless and boundless universe of customer conversation,” Nicole said. Coming soon!

Twitter 120

Twitter Social Media Retail Groups 120

Deirdre Breakenridge

FEBRUARY 13, 2015

The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. Our panelists include: Dana Lewis ( @DanaMLewis ).

Healthcare 150

Healthcare Community Twitter Communications 150

Wadds Inc.

MAY 19, 2022

Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. An algorithm matched words to subsequent corporate violations reported in the media. It tracked the corporate misconduct at Wells Fargo between 2009 and 2013.

Corporate 52

Corporate Employee System Journalism 52

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 112

Conference Communications Storytelling Social Media 112

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

wiredPRworks

JANUARY 13, 2022

He is the producer of The Rainmaking Podcast and has produced podcasts since 2009. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Strategy 52

Strategy Training Insurance Insurance 52

PR Job Coach

MAY 28, 2014

Author bios: Tori Randolph Terhune is an award-winning author, speaker, coach and public relations and social media professional. She was recognized as the Outstanding PR Graduate by Fresno State in 2009 and as Rookie of the Year by PRSA Central California in 2008. You can reach Tori on Twitter @ToriRTerhune.

How To 215

How To Groups Engineering Conference 215

Communications Conversations

JANUARY 11, 2022

Jennifer Zick (who continues to kick butt with Authentic Brand). Here’s 12 people I’m hoping to grab a cup of coffee with in the New Year: 1 – Nate Sandell, Senior Social Media Manager, Mall of America. 2 – Katie Zess, Associate Marketing Manager-Social Media, Renewal by Andersen.

Exercises 60

Exercises Meeting Energy Retail 60

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program!

Education 150

Education Training Course Social Media 150

PRSay

JULY 23, 2019

In March 2009, while researching the trafficking of North Korean women for Current TV’s “Vanguard” documentary series, North Korean soldiers captured Ling and her colleague Euna Lee along the China-North Korea border. There is no doubt social media is reshaping the news media and the role of journalists.

Conference 77

Conference Internal International Travel 77

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

Analytics 65

Analytics Data Pinterest System 65

The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. Figure out where they’re active on social media.

Reputation 100

Reputation System Employee Airlines 100

Waxing UnLyrical

JANUARY 22, 2014

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. This post from Pew in October , though, shows use of video online doubling from 2009 to 2013. He does social media management for KimberMedia and teaches for @bgckids.

Instagram 84

Instagram Video Social Media YouTube 84

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. The company has raised $37 million in venture capital, in four rounds of funding since 2009, according to Crunchbase. 3) Teletrax by 4C and iQ Media merge and form Kinetiq.

Industry 85

Industry Media Technology Employee 85

Waxing UnLyrical

JULY 14, 2011

Since the emails started rolling out, Netflix has been taking a beating of “ Dear Netflix – &# tweets, comments (38,007 as of this writing) on its Fan page, and overall really bad sentiment across the blogosphere and social media. A relatively strong brand has been tarnished. A solution to the problem. “Why is that?

Local 98

Local Technology Writing Social Media 98

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Know What Influencers Say About Your Brand, And Gauge Their Impact on Your Target Audience .

Data 70

Data Retail How To Sports 70

Karen Freberg

AUGUST 12, 2017

I have been going to AEJMC since 2009, and it always is a place where I get a lot of great ideas to explore for the upcoming academic year. In our teaching presentation, we got a lot of questions asked about how to really teach social media, but these questions were ones I also have asked myself in the past.

Conference 40

Conference Social Media Community Education 40

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. When are disclosures required?

Guidelines 88

Guidelines Brand Branding Advertising 88

Sword and the Script

NOVEMBER 1, 2016

In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. I’ve helped build successful owned media platforms at three different companies over the last 10 years. Questions on Influence Remain.

Marketing 60

Marketing Study Survey Content Marketing 60

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Community 82

Community Publicity Web Social Media 82

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. It’s not painful, I promise. Long-Form Posts.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

OCTOBER 4, 2022

This is the first outside investment the company has taken, which has been boot-strapped its founding in 2009 by Galant and Lee Semel. If a publication puts your logo on its site without mentioning the brand name, you may never see it. Two managing directors from Susquehanna will join the Muck Rack board of directors. PR tech mentions.

Technology 81

Technology Company Analytics Writing 81

MaccaPR

DECEMBER 10, 2014

"When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Measurement 58

Measurement Tourism Community Social Media 58

PR Conversations

OCTOBER 28, 2014

It’s the distance between declared and lived values that form the legitimacy gap and it is this space that the rapier of social media (and other media and forums) constantly probes and holds to account. This involves having rules that govern behaviour and decision-making and against which we will be judged.

Leadership 111

Leadership Publicity Government Journalism 111