Make Social Media Profitable For Your Business
AUGUST 9, 2016
You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks.
Social Media Strategy Template
The Proactive Report
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.
2015 Social Media Predictions
NOVEMBER 26, 2014
Social Media Predictions. And since we’re already spending so much time looking forward this month as we dug into the nitty gritty of planning, I thought, why not also take some time to make some social media predictions? A big brand like Coke, perhaps?
Social Media Calls-to-Action that Connect You to Consumers
AUGUST 29, 2016
How do you map out a social media strategy that actually works? How can your brand stand out from the crowd and transform its followers into customers? The post Social Media Calls-to-Action that Connect You to Consumers appeared first on Spin Sucks.
How to Leverage Your Social Media Marketing with Videos
OCTOBER 27, 2016
Should you include videos in your social media marketing? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks.
The Employee Advantage in Social Media
DECEMBER 15, 2015
Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. Employees like to be themselves, not brand robots. This explains why companies that emphasize individuality on social media see a 47.2 By Russ Fradin.
Five Social Media Trends for 2016
DECEMBER 30, 2015
It’s the time of the year that everyone talks about their social media trends. I am excited I was given the opportunity to share what I think will be the hottest social media trends for next year. We’ll see more brands and businesses adapt to this.
3 Reasons Why Social Media Influencers Make Powerful Brand Partners
NOVEMBER 13, 2015
Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity.
Your Social Media Behavior Can Hurt Business
NOVEMBER 10, 2016
Your social media behavior can affect your business. Your brand is yours…until you indirectly publicize the name of your employer on your social channels. Once you do that, your profile and your social media behavior become an extension of your employer’s brand.
The Time Has Never Been Better for Social Media and Brands
APRIL 6, 2016
In the past seven years, social media has exploded on the scene, creating an opportunity to not only engage customers, but measure effectiveness. The post The Time Has Never Been Better for Social Media and Brands appeared first on Spin Sucks. Social Media Trends
How the FTC’s New Social Media Guidelines Affect Your Brand
JULY 7, 2015
The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers. With the rise of social media, and things like Periscope, there is a lot more user-generated content,” says Chris Lucas, VP of marketing at Formstack. “It
Social Media Influencers: The Ultimate Partners for Your Brand
APRIL 25, 2016
Ninety-two percent of consumers trust recommendations from individuals over brands and 65 percent read more than four reviews before they put their trust in a business. So how will brands resonate with their audiences if they aren’t listening? Social media influencers.
The Case for Customer Service Marketing: Social Media Marketing World Recap
MARCH 31, 2017
When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media. You’re in PR, communications, social media or any other marketing function.
Handling Social Media Complainers
Rock the Status Quo
NOVEMBER 8, 2015
They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation.
How to Create a Social Media Content Calendar
SEPTEMBER 28, 2016
When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.
Social Media Marketing: Top 100 Influencers and Brands
SEPTEMBER 16, 2015
The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 Forbes Top 10 Social Media Influencer.
Social Media Checklist: Planning for a Very Social New Year
NOVEMBER 6, 2014
We still have plenty of time to come up with some fabulous ideas for improving what we do in our communications, especially in social. This social media checklist isn’t designed to tell you everything you need to do in the new year. What about earned media?
How To Monitor Social Media Like a Boss
OCTOBER 25, 2016
Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.
Are You Really Listening on Social Media?
OCTOBER 15, 2015
Simply “being” on social media isn’t always enough. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not. From there, you or your social media team can respond appropriately.
Social Media Use At Work
FEBRUARY 20, 2012
Last week I was working with a group of CEOs and one of the leaders said to me, “How do I get my employees to use social media? The issue, though, stems from the difference in how people are invited to the social networks. Is it brand awareness?
10 Ways to Improve Your Social Media Small Talk
JULY 6, 2015
Small talk is an essential part of our social interactions. But what about social media? Communication professionals have a message to share on social media, and social customers have a sense of propriety that can’t be circumvented.
Three Social Media Myths
JUNE 15, 2011
During that brunch we talked about running a business, social media experts, whether or not we’re facing a bubble burst, and solving all the world’s problems. And, I mean she’s not a social media big deal.
The FTC and Social Media: You Have to Disclose
JANUARY 6, 2015
Your company participates in social media and you often share the work your organization does on your personal social networks. Many obliged the request on their personal social networks, but didn’t disclose PlayStation was a client. By Gini Dietrich.
Can Social Media Influencers Replace Your PR Agency?
SEPTEMBER 7, 2016
It’s a controversial question to ask, can social media influencers truly replace your PR agency? The post Can Social Media Influencers Replace Your PR Agency? Comments “Social media influencer” is, by definition, an anomaly.
Personal Versus Private in PR and Social Media
NOVEMBER 3, 2016
As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.
Five Tools for Managing Your Company’s Social Media Profiles
SEPTEMBER 14, 2016
Social media is probably one of a hundred different things on your daily to-do list. Keeping up with the fast paced social world is fairly difficult. Matt Banner shares five social media tools you can use to manage your business' social media presence. The post Five Tools for Managing Your Company’s Social Media Profiles appeared first on Spin Sucks.
Why Companies Should Be Training All Employees to Use Social Media
AUGUST 10, 2015
While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement.
Social Media Content Cheat Sheet
The Proactive Report
NOVEMBER 18, 2016
Every blogger or brand has content that could and should be re-purposed for use on social media. Digital PR Tip Sheets Online PR cheat sheet content images Social Media Strategy
Eight Social Media Trends for 2012
NOVEMBER 28, 2011
I’ve written the eight social media trends you need to pay attention to for next year. 2012 Social Media Trends. This is going to become a bigger trend, especially as accounting principles are looking to include brand awareness as part of the balance sheet.
Five Ways to Humanize Your Brand In Social Media
AUGUST 4, 2011
In order to maintain relevance in the social world, brands have to interact with their community in a way that is organic and unquestioningly human. This is not easy for everyone, and many brands still don’t get it. Five Ways to Humanize Your Brand. Understand the brand.
The Top 50 Social Media Influencers on Twitter
AUGUST 26, 2015
As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. New York Times best-selling author, global keynote speaker, and digital media entrepreneur.
Turning Passive Audiences into Brand Evangelists
JANUARY 10, 2017
The good news is your brand evangelists cost much less than your latest ad campaign. The post Turning Passive Audiences into Brand Evangelists appeared first on Spin Sucks. Related Stories Find Brand Clarity With Four Identity Fixes Who is Best to Execute Millennial Marketing?
Infographic: How Journalists Use Social Media in 2016
SEPTEMBER 20, 2016
As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground. Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals.
4 Reasons Your Assistant Shouldn’t Manage Your Social Media
SEPTEMBER 9, 2015
Social media? It’s amazing how many businesses — of every size — toss over social media to someone who’s not qualified to do it. Your Brand Reputation Is at Stake. Click here to manage crisis communication in a social world!
Eight Tools for Social Media Listening
OCTOBER 4, 2011
There are five steps in social media we always recommend to new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening.
Why Most Local Social Media Management Fails
AUGUST 26, 2015
If you are like most local businesses, you must understand the importance of your social network. As social media continues to grow and more and more businesses are taking part, it still shocks me when I see these major failures time and time again. By Stefanie Daneau.
Social Media Q&A
APRIL 20, 2011
Q: There are many different agencies a business can hire, and they all seem to be converging on this concept of digital marketing and social media. A: If you’re looking to hire an agency that focuses solely on social media, you won’t have an agency to work with in two years.
How Social Media Can Help You Expand Your Business
MARCH 10, 2016
Social media can help expand your business. Josh Barett reminds us why is important for any business to have a presence on social media. The post How Social Media Can Help You Expand Your Business appeared first on Spin Sucks.
Social Media ROI: What You’re Doing Wrong
AUGUST 24, 2015
When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. To understand the value of your social efforts, you need to know the reasons behind what you’re doing and what your results mean.
Should You Hire Someone to Manage Your Social Media?
AUGUST 25, 2015
You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager?