Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

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Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. billion active social media users in the world.

3 Reasons Why Social Media Influencers Make Powerful Brand Partners

Cision

Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity.

How the FTC’s New Social Media Guidelines Affect Your Brand

Cision

The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers. With the rise of social media, and things like Periscope, there is a lot more user-generated content,” says Chris Lucas, VP of marketing at Formstack. “It

Are You Really Listening on Social Media?

Cision

Simply “being” on social media isn’t always enough. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not. From there, you or your social media team can respond appropriately.

How To Monitor Social Media Like a Boss

Cision

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.

10 Ways to Improve Your Social Media Small Talk

Cision

Small talk is an essential part of our social interactions. But what about social media? Communication professionals have a message to share on social media, and social customers have a sense of propriety that can’t be circumvented.

Why Companies Should Be Training All Employees to Use Social Media

Cision

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement.

The Case for Customer Service Marketing: Social Media Marketing World Recap

Cision

When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media. You’re in PR, communications, social media or any other marketing function.

Using Social Media During a Crisis

Ron Torossian

Social media has forever changed how people stay in touch with each other and get updates on each other’s lives. Because of its soaring popularity, many brands turn to social media to help with marketing and public relations efforts. However, increasingly, brands also use social media as part of their crisis communications … READ MORE ». Ronn Torossian 5WPR CEO BRANDING Crisis PR Crisis PR Agency Public Relations Social Media

Personal Versus Private in PR and Social Media

Cision

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

The Top 50 Social Media Influencers on Twitter

Cision

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. New York Times best-selling author, global keynote speaker, and digital media entrepreneur.

4 Reasons Your Assistant Shouldn’t Manage Your Social Media

Cision

Social media? It’s amazing how many businesses — of every size — toss over social media to someone who’s not qualified to do it. Your Brand Reputation Is at Stake. Click here to manage crisis communication in a social world!

Social Media Content Cheat Sheet

The Proactive Report

Every blogger or brand has content that could and should be re-purposed for use on social media. Digital PR Tip Sheets Online PR cheat sheet content images Social Media Strategy

Infographic: How Journalists Use Social Media in 2016

Cision

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground. Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals.

Social Media ROI: What You’re Doing Wrong

Cision

When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. To understand the value of your social efforts, you need to know the reasons behind what you’re doing and what your results mean.

Should You Hire Someone to Manage Your Social Media?

Cision

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager?

Five Best Practices to Automate or Outsource Your Social Media

Cision

For some people, the thought that you might outsource your social media is blasphemous. After all, social media is an extension of our personal and professional selves. Typical social media users interact with brands for two reasons: customer service and discounts.

5 Tips for Building Social Media Ambassador Programs

Ron Torossian

With all the buzz on social media , it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their story.

Refining your B2B Social Media Strategy

The Hoffman Agency

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? Don’t weave in your brand name every chance you get.

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Are You Juggling Too Many Social Media Sites?

Cision

Social media management has become a hamster wheel for many: lots of work with little to no payoff. Why We Overdo it On Social. Do you know how to measure social ROI? When social media first took off, you were quick to embrace any and every new network that came out.

Do These Mistakes Keep You From A Bigger Social Media Budget?

Cision

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. Social media has massive power.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Social Pros Podcast. On Brand.

4 Employer Brands that Get Social Media Marketing

Communications Conversations

A couple weeks ago, I wrote a post about why so many Employer Brands continue to struggle with social media. As I researched these Employer Brands, I noticed a number of brands (big brands, mind you) making some fairly common missteps when it came to how they used social media.

Taking Your Social Media to the Next Level: 6 Experts Weigh In

Cision

You’ve set up a social media monitoring system. You’re updating your social sites daily, if not more frequently. Here, I asked marketing and social media professionals for their best next-level tips. Best Practices Featured social media

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.

How A Holistic Approach to Social Media Can Improve Brand Performance

Cision

But MGM Resorts International is actually the brand behind more than a dozen hotels in Las Vegas, including the iconic Bellagio, Circus Circus and Luxor, as well as properties around the U.S. Until mid-2015, each MGM Resorts International property managed its own social media and content.

The Role of Technology in Social Media Management

The Proactive Report

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS.

6 Social Media “Musts” for Crisis Communication

Cision

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication.

Branding rules for social media managers

PR Daily

How a brand is perceived online has a lot to do with its presence on various social media platforms. If brand managers aren’t readily available to respond to questions or ease worries during a crisis, consumer loyalty might wane.

5 Audiences You Need to Listen to on Social Media

Cision

Social media listening brings myriad opportunities to your brand – from generating leads and extending your reach to connecting with your audience and improving brand reputation. Social media makes it easy to identify potential clients.

5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world.

5 Types of Social Media Shares (and How Often to Post Them)

Cision

When it comes to a successful social media campaign, diversity is key. Here are the best types of social media shares to add to your mix. This should be a pretty substantial component of your social media content, up to 45 percent or so.

Connect With Journalists on Social Media: Q&A With Ian Greenleigh

Cision

So how can you gain the media coverage your brand needs through a digital encounter? Social media offers a unique opportunity for your brand to connect with journalists and media contacts in a direct way and familiarize them with your brand.

Why Brands Need to Get Emotional

Cision

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .

Brand 91

Social Media Marketing: 7 Signs You’re Doing it Right

Social PR Chat

What happens when you get a group of social media marketing experts and ask them the exact same questions? Social PR Secrets author, Lisa Buyer chimes in with nineteen other Social Media Marketing field experts for a mashup of love and likes.

3 Social Media Myths We Need to Squash in 2015

Polaris

There’s a lot of social media advice floating around these days. Here are 3 social media myths in the latter category. Social Media Myth #1: Your brand must be on Twitter. Who uses this social media platform and how? Social Media

MTs, Priority Newsfeed & Messaging. Oh My! The Latest Changes to Social Media

Cision

It seems like as soon as we get used to one change in social media, there’s already another one. And while it might seem easier to bury our heads in the sand, that’s not going to help us leverage social media as a marketing tool.

Five Ways Social Media Makes your Planning Process More Strategic

PRSay

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. The Social Media Strategy Wheel. Good Planning Includes Social Media.