Ronn Torossian
NOVEMBER 21, 2022
Social media helps a brand to create trust with its potential customers, it has become the place that customers visit to learn about brands. Not only that, social media also helps brands to connect with customers wherever they are.
Ronn Torossian
DECEMBER 22, 2021
While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. The post Top Social Media Moments from Brands appeared first on.
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PR Daily
MARCH 28, 2023
The social media grind never stops. LinkedIn The professional social networking site is continuing to roll out quality of life updates. Whatever you decide to do with your Twitter strategy, don’t pull back on social listening on the platform. Social Media
Agility PR Solutions
AUGUST 1, 2022
Consistent branding is crucial for the success of any business. Good branding makes it easier for customers to recognize your business. Not only that, but it also ensures a consistent brand experience which boosts customer trust and loyalty.
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Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.
PR Daily
MARCH 24, 2023
As befits a company with such a rich history, they have a conservative brand. But Stergiou-Allen says that with some creative use of the color wheel, he can still create compelling, eye-catching social graphics. Social Media
Agility PR Solutions
FEBRUARY 16, 2023
Public Relations social mediaToday, digital marketing has advanced significantly, and virtually every business must have an online presence to expand its reach and increase its visibility.
ImPRessions - Crenshaw Communications
JUNE 22, 2021
Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. That means there’s greater potential for B2B brands to reach an engaged audience of business users.
Agility PR Solutions
FEBRUARY 8, 2023
Social media has quickly become an indispensable part of any marketing strategy. One of the most effective ways to do this is through brand ambassadors. Brand ambassadors help PR by connecting the company to its audience. Public Relations social media
ImPRessions - Crenshaw Communications
DECEMBER 21, 2021
The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. A stodgy or stiff brand voice.
ImPRessions - Crenshaw Communications
JUNE 22, 2020
As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. Most importantly, social media helps B2B companies gain the trust of their audiences and gives them a reason to keep coming back.
PR Daily
MARCH 13, 2023
Here are five smart ways to win more buzz for your small-but-mighty social media team. Smaller social media teams can feel like David facing Goliath. But you can successfully compete with today’s social media giants—despite limited resources and shrinking budgets.
PR Daily
NOVEMBER 16, 2022
Social media is constantly in flux. As platforms continuously work to enhance their users’ experiences, brands must be prepared to adapt. While there are many social media updates to explore, I’ve identified six trends you shouldn’t overlook in the new year.
PR Daily
OCTOBER 11, 2022
There were several major developments this week in the world of social media. LinkedIn hopes new features boost brand engagement. LinkedIn is offering several new features on its brand pages to help increase engagement.
Ronn Torossian
JANUARY 29, 2020
In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.
Ronn Torossian
APRIL 1, 2022
When most people think about brands with a digital presence, companies in the financial service industry aren’t the first ones that come to mind. The post Social Media Strategies for Financial Services Companies appeared first on.
PR for Anyone
NOVEMBER 18, 2021
There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Color is not the only aspect of your brand.
Ronn Torossian
DECEMBER 28, 2020
The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. The post Social Impact Theory for Social Media Strategy appeared first on.
ImPRessions - Crenshaw Communications
OCTOBER 1, 2020
Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.
Agility PR Solutions
MARCH 14, 2023
Increased digitization means that social media is a major opportunity for medical firms looking to grow. Doctors’ offices, dentists, and dermatologists […] The post Branding tips to boost social media PR campaigns for medical firms appeared first on Agility PR Solutions.
Agility PR Solutions
AUGUST 3, 2021
Social media is one of the most important tools for marketers. It allows brands not only to attract new customers and followers, but to form a relationship with those people. Brand loyalty is the endpoint for any marketing campaign, and there’s no better way […].
Cision
FEBRUARY 9, 2021
See how five companies successfully and creatively use social media in their PR strategies. US Blog
Agility PR Solutions
JANUARY 12, 2022
The post Employer branding on social media: 6 surefire strategies appeared first on Agility PR Solutions. Analysis Public Relations social media
PR Daily
NOVEMBER 23, 2022
The World Cup is underway and brands are paying attention. The soccer tournament has been big business for international brands — Adidas Chief Financial Officer Harm Ohlmeyer told investors last week that the company expects up to $417 million in sales from the World Cup.
Agility PR Solutions
SEPTEMBER 14, 2022
Most brands view social media as a great marketing platform, a place they could connect with their customers and expand their customer support services. Unfortunately, too many brands fail to see beyond that. That’s a real shame because social media data […].
PR for Anyone
JUNE 22, 2021
How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media.
Onclusive
SEPTEMBER 27, 2021
As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers.
PR Daily
FEBRUARY 16, 2021
Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await. RELATED: Join us at Disney for our Social Media Conference for PR, Marketing and Communications Professionals ].
PR Daily
AUGUST 26, 2022
Ragan caught up with Nicole Losi of Kent State University ahead of her panel at our Social Media Conference this September. This information is essential for brand strategy and for building a positive reputation among consumers. Branding Social Media
HMA Public Relations
JUNE 9, 2022
New social commerce features are giving brands the chance to enhance sales, build social media presence and more. In today's post, Justin Liggin discusses how shopping has become a part of social media.
PR Daily
AUGUST 6, 2020
When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. Be human—not branded.
PR Daily
OCTOBER 31, 2022
With social media, it’s fairly easy for brands to connect with their audience and communicate directly with them. However, it is important for brands to be strategic with their social media use to maximize their impact and return on investment.
PR Daily
JULY 26, 2022
Employees can be a secret weapon in your social media marketing. Many businesses overlook this step; we draft marketing plans that include social media, email, website or advertising without considering one of our most effective marketing resources – our employees.
PR Daily
AUGUST 5, 2022
We caught up with Kirk Wilson of Lincoln Financial Group to learn his tips for smarter social media communications. But not all companies are tapping into social media or using it the correct way. 21-23 in Disney World for our Social Media Conference ].
Agility PR Solutions
JULY 10, 2022
New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.
PR Daily
MAY 14, 2020
With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. PR Daily: What does the future look like for Facebook Ads and other social media? This bodes well for social media paid advertising.
PR Daily
AUGUST 4, 2022
Why is a social media professional so excited about all of this stuff? It really did remind me of the early days in social media, when your “friends” were really friends and organic posting wasn’t stifled by algorithms. Get more social. Creators are the brands.
PR Daily
JUNE 14, 2022
If the nano influencer has the same audience as your product, your brand will be shown to the right people. 21-23 in Disney World for our Social Media Conference ]. They work with small-to-medium brands and have good engagement. Social Media
PR Daily
NOVEMBER 23, 2022
We asked a variety of comms pros what they thought 2023 would look like in terms of social media and traditional media. The story of the media in 2022 was, unfortunately, much as it has been for the last decade or more. Media predictions. Social media predictions.
Ronn Torossian
NOVEMBER 8, 2021
The post Promotional Campaigns and Social Media Virality appeared first on. Brand PR Business Insights MARKETING Public Relations Strategy
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