5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

8 Keys to Reaching Gen Z on Social Media

Flack Me

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

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Social Impact Theory for Social Media Strategy

Ronn Torossian

The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. The post Social Impact Theory for Social Media Strategy appeared first on.

Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. Most importantly, social media helps B2B companies gain the trust of their audiences and gives them a reason to keep coming back.

B2B 237

How to protect your brand from social media impersonators

PR Daily

With fraudsters creating fake accounts and causing other messaging mayhem that can harm consumer trust and brand reputation, here’s how to defend against digital grifters. What’s the harm in a social media account that spoofs your brand?

Is Clubhouse the next big social media platform for brands?

PR Daily

Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await. RELATED: Join us at Disney for our Social Media Conference for PR, Marketing and Communications Professionals ].

How to build a stronger brand to withstand the social media haters

PR Daily

The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online. A second big shift is how brands big and small are quick to retreat after even modest criticism.

Social Media and PR: 5 Brands That Got It Right

Cision

See how five companies successfully and creatively use social media in their PR strategies. US Blog

Calculated risk: Social media strategy in 2021

PR Daily

Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead. It’s been said annually the past several years: Social media and digital content is more important than ever before.

3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. Be human—not branded.

12 best social media listening tools for tracking brand mentions

Awario

Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market

Tools 149

How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

Paid social media dominant during COVID-19

PR Daily

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. PR Daily: What does the future look like for Facebook Ads and other social media? This bodes well for social media paid advertising.

Why listening is a superpower for social media managers

PR Daily

Here are some ways to make sure that your brand building on social media is a two-way street with consumers. Although it was aimed at people wishing to be better managers, it could serve even better today as a motto for social media marketers.

How travel brands can fill the social media void

PR Daily

As organizations in the travel and hospitality space adapt to the reality fo the global pandemic, there’s still a way for them to engage on social media platforms, even without user-generated content. COVID has impacted this too, and in ways that can bolster your travel brand.

Travel 152

3 social media trends to embrace in 2021

PR Daily

How can social media drive crucial e-commerce operations? All our activities shifted to digital platforms and social content proliferated as everyone, from press and customers to friends and family, craved new ways to stay authentically connected, informed and busy.

Social Media and the Evolution of Direct Marketing

Ronn Torossian

From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace. The post Social Media and the Evolution of Direct Marketing appeared first on. Think about it!

3 social media trends to watch in 2021

PR Daily

Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months. Brands just need to take the time to find their fit. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ].

5 Alcohol Brands with Great Social Media

Ronn Torossian

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. This brand has found their best social media success on Facebook. The post 5 Alcohol Brands with Great Social Media appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

Clubhouse provides a fresh new venue for social media meltdowns

PR Daily

With a new social media platform comes opportunity—and also risk. For this reason, the hot new invitation-only audio app Clubhouse is likely to quickly become fertile ground for future social media meltdowns.

Report: Twitter seen as most valuable social media network for journalists

PR Daily

However, the bird app’s grip might be slipping, which shows the dangers of placing all your media relations eggs in one basket. What’s the most important social media channel for connecting with reporters? Only 6% of journalists never check a company’s social media handles.

5 of the smartest tactics for social media management

Agility PR Solutions

One of the biggest challenges brands face is keeping up with the ever-evolving trends in social media management. The post 5 of the smartest tactics for social media management appeared first on Agility PR Solutions. Analysis Public Relations social media

Your Content and Social Media: What You Need to Know

B2B PR Sense

Content and social media seem like the ultimate pair -- you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website traffic. Try another social media platform.

Brand influencers don’t influence most social media users

Axia PR

Many businesses are quick to seek out brand influencers for their social media sites, thinking this is the best way to engage followers and grow interest in their products. But how effective are social media influencers?

How to navigate the year of ‘social media hesitation’

PR Daily

With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane? One of the key elements that makes consumers feel connected to brands is authenticity.

Why and how to use inclusive design for social media

PR Daily

Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. FREE DOWNLOAD: The Future of Media Relations Special Report ].

9 ways PR pros can use social media to connect with journalists

PR Daily

Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line. Social media has changed the way PR and media interact. Social Media Facilitates Relationship Building.

Report: Negative social media content on the rise

PR Daily

Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders. Social media has dramatically increased companies’ ability to interact with customers. Social media ads aren’t a panacea.

Social Media Campaigns Showing Authentic Humor

HMA Public Relations

Businesses that show their brand in an authentic way on social media often have the most followers and likes. Just as personal pages show off the everyday of life, businesses use their social media to connect with their fans every day.

How you should adapt your social media strategy during COVID-19

PR Daily

With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend. Along with everything else in the world, COVID-19 has unquestionably upended social media.

5 ways to level up social media visuals for everyone

PR Daily

You don’t have to be a graphic designer to make your social media pop. CamelCase hashtags also help, says Carmen Collins , senior social media and talent brand manager at Cisco. Brand Journalism Branding Content Marketing Marketing Social Media

18 Tips to Improve Your Organization’s Social Media Listening

Glean.info Blog

Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. Other research confirms the rising importance of social media listening to businesses.

7 tips for building an engaging personal social media brand

Agility PR Solutions

Creating a personal social media brand allows you to establish an online identity that moves you towards achieving a number of personal, professional, or business goals. Personal branding allows you to manage and optimize how you come across to others.

How to use social media sentiment analysis?

Brand24

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

KFC vs. Popeyes: Which brand wins on social media?

Awario

While the two brands are fighting for customers in the U.S. and overseas, we took a look at what social media has to say about them KFC and Popeyes have long been the stars of the fast-food scene.

5 emerging, surging social media trends for 2020

PR Daily

the way we work and use social media. Five crucial social media trends are highlighted below. Successful social media management today sees brands shifting from far-in-advance planning to a more flexible model with content created only for the near future.

Starbucks vs. Dunkin': Which brand wins on social media?

Awario

For our newest brand battle, we took Starbucks and Dunkin' for a social listening ride and examined both brands through the lens of social media with our monitoring and analytics tool Awario

Social Media Advertising – Spotlight on Facebook

Prohibition

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Each month, social media advertising continues to change and develop.

How ‘Time’ uses captivating visuals to make a splash on social media

PR Daily

The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. It’s also matured into outstanding social media engagement, partnership opportunities, products and more.