5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

8 Keys to Reaching Gen Z on Social Media

Flack Me

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

Brand 28

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Social Media Lead Generation

Ronn Torossian

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.

Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers.

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How you should adapt your social media strategy during COVID-19

PR Daily

With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend. Along with everything else in the world, COVID-19 has unquestionably upended social media.

3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase. Then we use social media to share out the coverage.

Paid social media dominant during COVID-19

PR Daily

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Social media’s dominance has continued for audiences stuck and home and looking for connection online—and because of the changes many platforms introduced in the last couple of years, paying to play could be a brand manager’s best option to join the conversation. FREE GUIDE: 6 steps to crafting an internal social media plan ].

How travel brands can fill the social media void

PR Daily

As organizations in the travel and hospitality space adapt to the reality fo the global pandemic, there’s still a way for them to engage on social media platforms, even without user-generated content. As a rule, 86% of would-be travelers—from Zoomers to Boomers—look to social media for vacation inspiration. COVID has impacted this too, and in ways that can bolster your travel brand. Amy Goldberg is a social media manager with Finn Partners.

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KFC vs. Popeyes: Which brand wins on social media?

Awario

While the two brands are fighting for customers in the U.S. and overseas, we took a look at what social media has to say about them KFC and Popeyes have long been the stars of the fast-food scene.

5 Alcohol Brands with Great Social Media

Ronn Torossian

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. This brand has found their best social media success on Facebook. The post 5 Alcohol Brands with Great Social Media appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Social media is today’s growth engine—is your brand on track?

Agility PR Solutions

Brands seeking to generate more sales and grow their markets need to focus on social media. The post Social media is today’s growth engine—is your brand on track? Analysis Public Relations social media

6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit.

How to Succeed in Personal Branding on Social Media

B2B PR Sense

Social media is like a blank canvas for both personal and work life. There's no doubt that there's an important place for personal branding on social media. Why You Need a Personal Brand. Some might initially scoff at the idea of personal branding.

Social Media Marketing for Fashion Brands

Brand24

How can social media marketing benefit your fashion brand? Take a look at our article and learn how to grow your business with bulletproof social media strategy! Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brands

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

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7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

Ryan Shattuck, former senior social media manager for The Onion , revealed that of roughly 1,200 headlines submitted, only 60 end up within the publication—a 5% acceptance rate that’s below Harvard’s 5.4%

Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Should brands hedge their bets? What about for personal interaction and brand building? Defending your Social Influence. Trust in social media and journalism are at an all-time low. What comes after social media?

3 ‘boring’ brands that have made a social media splash

PR Daily

What if my brand is just too boring ?”. Someone will point out that the highlighted case studies and creative social media ploys are all well and good for the Red Bulls and Nikes of the world. I say no category is too boring for social media. Luckily, the most important principles of making a “boring” brand interesting in social happen to be some of the same fundamentals that make any brand interesting in any medium: Know your brand.

5 emerging, surging social media trends for 2020

PR Daily

the way we work and use social media. Five crucial social media trends are highlighted below. Most social media managers have been trained to prepare content weeks or months in advance, but that approach will either result in outdated and off-tone content, or will require you to scrap everything you created and start again. Prioritizing social media listening. Imagine not listening on today’s social media channels before creating content.

Tailoring Your Social Media Voice

Ronn Torossian

Not all social media sites are created equal. As such, while your brand voice should be consistent, you’re not always better off merely copy-and-pasting your captions from one site to another. The post Tailoring Your Social Media Voice appeared first on. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.

10 social media scheduling blunders to avoid

PR Daily

Scheduling social media content helps boost productivity and efficiency, but automating your publishing workflow can backfire. If you err too far on the side of automation, you risk making embarrassing gaffes—or brand-bruising blunders that can ignite a crisis. Social Media

Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. You may have begun a social media and branding strategy.

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Professors who are looking for a framework to approach social media with their students as a community and also to participate together more strategically should read this book.

5 ways to level up social media visuals for everyone

PR Daily

You don’t have to be a graphic designer to make your social media pop. CamelCase hashtags also help, says Carmen Collins , senior social media and talent brand manager at Cisco. Just be aware of the visual trends big brands are embracing, and take only what works for your audience,” says Ryan McCready , social media lead Venngage. Brands tend to test new design ideas there before rolling them out across the rest of their marketing.”.

4 social media waves to ride in 2020

PR Daily

Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. Social media has emerged as one of the most important tools for public relations and marketing over the past decade. Social Media

7 Tips For Handling Crisis Communications on Social Media

Ronn Torossian

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.

The Importance of Social Media Approval Process

5W PR

Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. Accountability is the final reason for employing a social media approval process.

The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media.

The 12 Best Social Media Monitoring Tools

Brand24

Have a look at the 12 best social media monitoring tools that will help you keep track of those conversations. Business Social Media Marketing Social Media Monitoring best social media monitoring tools brand monitoring social listening social media monitoring social media monitoring toolsWhether you like it or not, your business is most likely talked about somewhere online.

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What Materials Do You Need to Launch Your Brand’s Social Media?

Ronn Torossian

Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that. Managing social media takes a strong strategy — and so […]. The post What Materials Do You Need to Launch Your Brand’s Social Media?

3 brands that use social media snark effectively (and deliciously)

PR Daily

Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Today, people are becoming more and more wary of inauthentic brands and content on social media. Edgy brand managers do it with a little sass. Key takeaway for edgy brands. Only some brands can successfully pull it off.

Using Social Media During a Crisis

Ronn Torossian

Social media has forever changed how people stay in touch with each other and get updates on each other’s lives. Because of its soaring popularity, many brands turn to social media to help with marketing and public relations efforts. However, increasingly, brands also use social media as part of their crisis communications … READ MORE ». Ronn Torossian 5WPR CEO BRANDING Crisis PR Crisis PR Agency Public Relations Social Media

5 tips for smart, strategic social media during COVID-19

PR Daily

Here’s how to strike the right balance in the age of social distancing. When COVID-19 happened, we created a taskforce to rejigger our planned content to make sure our social media campaigns weren’t tone-deaf,” says Amy Copperman, a senior content manager overseeing editorial and social media at Adobe Spark. For example, we’re now doing a new livestreaming show called SparkLive on Tuesdays and Fridays across all our Adobe Spark social channels.

Discovering the Roadmap in Teaching Social Media

PR Expanded

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. How did I get started teaching social media? This has been the primary reason why I decided to self-publish my own book on the roadmap to teach social media.

7 social media tips from top CEOs

PR Daily

Just how public should a major CEO’s social media presence be? Here are tips organizations and business professionals can take from these leaders to develop their own social media presence. The only verified presence of Tim Cook on any form of social media is on Twitter. The lesson : You don’t need to be on every social media platform to have success. The lesson: Be consistent across all social media channels.

How social media strategies should adapt to COVID-19

PR Daily

Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media. How should your social media strategy change and what are some opportunities for social media to be a solution for the problems posed by the crisis? Here’s what she had to say: PR Daily: What are some tactics for using social to replace planned in-person events/activations?

It’s terrific to see that social media is still SOCIAL!

PR Warrior

I’m an unabashed social media purist. . This is what social media has always been about. Anyway, I thought I’d take the opportunity to share this story while experiencing the power of social media in full flight.

Tapping the power of social media groups for PR

Agility PR Solutions

COVID-19 not only reinforced the popularity and power of social media, it also stressed the tremendous potential of social media groups. The post Tapping the power of social media groups for PR appeared first on Agility PR Solutions.

5 ways social media has revolutionized PR

PR Daily

Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. hours on social sites every day. Here are five essential ways that social media is changing PR: 1.