Social Media and PR: 5 Brands That Got It Right
Cision
FEBRUARY 9, 2021
See how five companies successfully and creatively use social media in their PR strategies.
This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Cision
FEBRUARY 9, 2021
See how five companies successfully and creatively use social media in their PR strategies.
ImPRessions - Crenshaw Communications
JUNE 22, 2021
Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Onclusive
SEPTEMBER 27, 2021
As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Influencer relations are at the heart of any social media strategy.
ImPRessions - Crenshaw Communications
OCTOBER 1, 2020
Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social. Builds brand awareness. There is no cost to use it.
Advertisement
No one expects a PR crisis or brand image issues. In an instant, your brand could be going viral on social media for all the wrong reasons, or picked up by a news outlet that received an anonymous tip. These sayings are only true if you and your team are prepared for the worst.
ImPRessions - Crenshaw Communications
DECEMBER 21, 2021
The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022.
Ronn Torossian
NOVEMBER 21, 2022
Social media helps a brand to create trust with its potential customers, it has become the place that customers visit to learn about brands. Not only that, social media also helps brands to connect with customers wherever they are. Given below are ways […].
Business Wire
JUNE 28, 2023
Social media channels have become a primary source for information, engagement, and brand research. With billions of users worldwide, and “reading news stories” a top reason adults use social media, creating a social media strategy as part of your public relations efforts is crucial.
Ronn Torossian
JANUARY 23, 2024
Between the online world and its social media platforms, brands aren’t […] The post Social Media Plays an Important Role in Public Relations appeared first on. However, those days are long gone, and right now, things are quite different.
PRSay
OCTOBER 1, 2024
Whatever a brand sells — from luxury goods to software solutions — it’s also in the attention business. For brands looking to connect with a modern audience, this increasingly means cultivating a compelling social media presence. What’s more, consumers want to see their favorite brands on social media.
Contently - Strategy
SEPTEMBER 30, 2024
Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape.
Agility PR Solutions
SEPTEMBER 13, 2023
The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. New research from radio-focused nonprofit trade association RAB, […] The post Can radio still drive brand conversations in a social media world? Well, guess what?
Agility PR Solutions
NOVEMBER 26, 2023
2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?
Remote PR Jobs
JULY 11, 2024
In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences. They know what they are and they own it. Innovative?
ImPRessions - Crenshaw Communications
OCTOBER 11, 2023
It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.
Agility PR Solutions
NOVEMBER 3, 2022
Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. Social media crises can strike at any time. The post How to create a social media crisis management plan appeared first on Agility PR Solutions.
Agility PR Solutions
SEPTEMBER 18, 2024
In today’s digital landscape, social media influencers have emerged as key partners for brands seeking to broaden their reach and engage with specific audiences.
Sword and the Script
SEPTEMBER 3, 2024
And another one: “Another new piece of researc h [download page], this time from Ascend2 in partnership with TopRank Marketing, indicates that influencer marketing is now a part of the marketing mix for 85% of B2B mid-market and enterprise brands surveyed in the US.” What are the top use cases? How was the research conducted? “We
Agility PR Solutions
APRIL 6, 2023
When it comes to improving your brand image, you can’t leave out social media. Social media platforms, such as Facebook, are the most widely used online platforms today. They are an integral part of people’s daily lives.
Agility PR Solutions
NOVEMBER 25, 2024
In the ever-evolving beauty industry, small companies often face the daunting challenge of competing against established brands with substantial marketing budgets and a loyal customer base.
Ronn Torossian
MARCH 18, 2023
Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products.
Onclusive
AUGUST 30, 2023
But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.
Onclusive
DECEMBER 6, 2021
Media monitoring must be comprehensive. Just having media monitoring in place is no longer sufficient for PR and communications success. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Stacey Hedman.
ImPRessions - Crenshaw Communications
AUGUST 4, 2022
The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. .” ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.
Onclusive
AUGUST 3, 2020
But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media. 2) Don’t just track the placements, measure which articles are trending on social media.
Business Wire
NOVEMBER 30, 2020
Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant.
Business Wire
JANUARY 26, 2023
The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences. As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming.
ImPRessions - Crenshaw Communications
SEPTEMBER 14, 2021
Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way.
Onclusive
JUNE 1, 2023
Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.
ImPRessions - Crenshaw Communications
MAY 15, 2020
The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.
Sword and the Script
JULY 30, 2024
News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.
ImPRessions - Crenshaw Communications
JUNE 27, 2022
The right public relations strategy allows brands to build visibility while creating or deepening connections with key audiences. Social media adds value. Social media posts can be more than company news and updates. Brands get creative on social channels. Brands get creative on social channels.
Onclusive
APRIL 4, 2023
Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?
Onclusive
MARCH 9, 2023
In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. International Women’s Day across social media International Women’s Day 2023 generated 478,064 social media items over the past week.
Onclusive
SEPTEMBER 7, 2021
PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Social media Social media provides a great opportunity to amplify your earned media content.
Remote PR Jobs
OCTOBER 21, 2024
For example, when working with a new client outside your field, it’s important to ask them the right questions about their brand and to listen to them carefully. This helps everyone stay on the same page, so the services you provide fit their brand image. It lets brands connect with their audience directly and instantly.
Agility PR Solutions
MAY 20, 2024
Times have changed, and social media has transitioned from a traditional broadcasting platform into a vibrant and engaging space where brands and individuals are able to foster genuine connections and build loyal communities around their values. But why community?
Cision
FEBRUARY 26, 2020
You can now monitor thousands of podcasts for mentions of your brand, products and competitors, right alongside the rest of your earned and social media monitoring.
Onclusive
NOVEMBER 29, 2023
Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads.
Onclusive
NOVEMBER 29, 2023
Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads.
ImPRessions - Crenshaw Communications
DECEMBER 23, 2021
Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king. Employees are in charge.
ImPRessions - Crenshaw Communications
FEBRUARY 13, 2024
Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. Does it reinforce the brand story?
Onclusive
JULY 13, 2021
Would it be valuable to understand how your messages get amplified on social media and drive website actions? Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped.
Onclusive
AUGUST 9, 2021
PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Media Monitoring & Analysis.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content