Using social media to boost brand awareness

Ronn Torossian

Social media helps a brand to create trust with its potential customers, it has become the place that customers visit to learn about brands. Not only that, social media also helps brands to connect with customers wherever they are.

Top Social Media Moments from Brands

Ronn Torossian

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. The post Top Social Media Moments from Brands appeared first on.

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Everything you need to know about social media branding

Agility PR Solutions

Consistent branding is crucial for the success of any business. Good branding makes it easier for customers to recognize your business. Not only that, but it also ensures a consistent brand experience which boosts customer trust and loyalty.

Elevating your social media game to increase brand awareness

Agility PR Solutions

Social media marketing is an absolute must for almost all businesses today. Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. But not all social media accounts are up to scratch.

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

6 social media predictions to guide your 2023 strategy

PR Daily

Social media is constantly in flux. As platforms continuously work to enhance their users’ experiences, brands must be prepared to adapt. While there are many social media updates to explore, I’ve identified six trends you shouldn’t overlook in the new year.

How companies are handling tricky World Cup on social media

PR Daily

The World Cup is underway and brands are paying attention. The soccer tournament has been big business for international brands — Adidas Chief Financial Officer Harm Ohlmeyer told investors last week that the company expects up to $417 million in sales from the World Cup.

How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Color is not the only aspect of your brand.

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4 new social media features you need to know about

PR Daily

There were several major developments this week in the world of social media. LinkedIn hopes new features boost brand engagement. LinkedIn is offering several new features on its brand pages to help increase engagement.

Social Media Lead Generation

Ronn Torossian

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.

Social Media Tactics To Leave Behind In 2021

ImPRessions - Crenshaw Communications

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. A stodgy or stiff brand voice.

3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. That means there’s greater potential for B2B brands to reach an engaged audience of business users.

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Social Impact Theory for Social Media Strategy

Ronn Torossian

The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. The post Social Impact Theory for Social Media Strategy appeared first on.

5 ways to use social media data for your brand 

Agility PR Solutions

Most brands view social media as a great marketing platform, a place they could connect with their customers and expand their customer support services. Unfortunately, too many brands fail to see beyond that. That’s a real shame because social media data […].

Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. Most importantly, social media helps B2B companies gain the trust of their audiences and gives them a reason to keep coming back.

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How to Create a Brand on Social Media ABC10

PR for Anyone

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media.

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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . These are the people who shape the narrative around your brand.

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Secrets to success on social media and beyond

PR Daily

With social media, it’s fairly easy for brands to connect with their audience and communicate directly with them. However, it is important for brands to be strategic with their social media use to maximize their impact and return on investment.

Shopping on Social Media

HMA Public Relations

New social commerce features are giving brands the chance to enhance sales, build social media presence and more. In today's post, Justin Liggin discusses how shopping has become a part of social media.

Comms pros’ predictions for 2023: Media and social media

PR Daily

We asked a variety of comms pros what they thought 2023 would look like in terms of social media and traditional media. The story of the media in 2022 was, unfortunately, much as it has been for the last decade or more. Media predictions. Social media predictions.

4 social media updates you need to know about this week

PR Daily

Social media has become confusing, with nonstop updates about Twitter’s plans for its service. But we said it last week, and we’ll repeat it, Twitter is not the only story happening right now in social media. Social Media LinkedIn social media TikTok YouTube

Employer branding on social media: 6 surefire strategies

Agility PR Solutions

The post Employer branding on social media: 6 surefire strategies appeared first on Agility PR Solutions. Analysis Public Relations social media

The road to Disney: Why social media communicators are essential to brand strategy

PR Daily

Ragan caught up with Nicole Losi of Kent State University ahead of her panel at our Social Media Conference this September. This information is essential for brand strategy and for building a positive reputation among consumers. Branding Social Media

How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

5 social media tactics to improve brand loyalty

Agility PR Solutions

Social media is one of the most important tools for marketers. It allows brands not only to attract new customers and followers, but to form a relationship with those people. Brand loyalty is the endpoint for any marketing campaign, and there’s no better way […].

Social Media and PR: 5 Brands That Got It Right

Cision

See how five companies successfully and creatively use social media in their PR strategies. US Blog

Promotional Campaigns and Social Media Virality

Ronn Torossian

The post Promotional Campaigns and Social Media Virality appeared first on. Brand PR Business Insights MARKETING Public Relations Strategy

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Unlock Your Social Media Potential With Onclusive’s Social Listening

Onclusive

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers.

8 in 10 Gen Z consumers use social media to find new brands, citing better authenticity

Agility PR Solutions

New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

6 social media updates you need to know about this week

PR Daily

It’s been an absolutely wild week for social media news. per month to be verified on the social network. TikTok is offering free video courses on marketing through its TikTok Academy , according to a Social Media Today report.

How to create a social media crisis management plan

Agility PR Solutions

Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. Social media crises can strike at any time.

5 ways to turn employees into social media advocates

PR Daily

Employees can be a secret weapon in your social media marketing. Many businesses overlook this step; we draft marketing plans that include social media, email, website or advertising without considering one of our most effective marketing resources – our employees.

How social media has redefined the communications role

PR Daily

We caught up with Kirk Wilson of Lincoln Financial Group to learn his tips for smarter social media communications. But not all companies are tapping into social media or using it the correct way. 21-23 in Disney World for our Social Media Conference ].

Is Clubhouse the next big social media platform for brands?

PR Daily

Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await. RELATED: Join us at Disney for our Social Media Conference for PR, Marketing and Communications Professionals ].

How Web3 and NFTs will change social media forever

PR Daily

Why is a social media professional so excited about all of this stuff? It really did remind me of the early days in social media, when your “friends” were really friends and organic posting wasn’t stifled by algorithms. Get more social. Creators are the brands.

The benefits of micro and nano social media influencers

PR Daily

If the nano influencer has the same audience as your product, your brand will be shown to the right people. 21-23 in Disney World for our Social Media Conference ]. They work with small-to-medium brands and have good engagement. Social Media

Promoting a Business on Social Media

5W PR

When it comes to Public relations for a company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. The post Promoting a Business on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. Be human—not branded.

5 Alcohol Brands with Great Social Media

Ronn Torossian

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. This brand has found their best social media success on Facebook. The post 5 Alcohol Brands with Great Social Media appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Paid social media dominant during COVID-19

PR Daily

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. PR Daily: What does the future look like for Facebook Ads and other social media? This bodes well for social media paid advertising.