2009 Brand Ethics Social Media 
The Hoyt Organization
JANUARY 8, 2024
When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. However, you must tweak your strategy to reach them most effectively.
Communications Conversations
SEPTEMBER 7, 2018
It’s a concept almost as old as social media itself. Let’s take a look back at social media history for a moment. First, in the 2009-2012 period (roughly), you may recall mom and lifestyle bloggers forming these ‘blogger networks.’ My advice to brands: Stick to your strategy.
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Doctor Spin
DECEMBER 16, 2023
The Halo Effect is intriguing—and ethically challenging in PR. Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Source: Nursing Times 3 Smith, R. Halo Effect.
Deirdre Breakenridge
OCTOBER 20, 2015
It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program!
Sword and the Script
SEPTEMBER 13, 2016
There are four broad types of media – paid, earned, shared and owned (the PESO model). Paid media is advertising. Earned media is news coverage or even contributed content. Shared media generally refers to social media. A website is owned media. You own the domain, the content…and the upkeep.
Waxing UnLyrical
AUGUST 10, 2011
I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. To do that, I need to backtrack a little.
Sword and the Script
OCTOBER 4, 2022
This is the first outside investment the company has taken, which has been boot-strapped its founding in 2009 by Galant and Lee Semel. If a publication puts your logo on its site without mentioning the brand name, you may never see it. Two managing directors from Susquehanna will join the Muck Rack board of directors. PR tech mentions.
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