Doctor Spin

DECEMBER 16, 2023

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Commercial Research 2 Hao, L.

Journalism 52

Journalism Ethics Analysis eBook 52

Sword and the Script

APRIL 27, 2021

Shared – social channels. Earned – media or influencer relations. Paid – any form of sponsorship or advertising. When I pitch this to clients and prospects in B2B marketing , I’ll often present it in a linear graphic like this: Why am I so keen on owned media first? Image credit: Pixabay.

B2B 148

B2B Marketing Content Marketing Course 148

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. It’s not the same Twitter we know from 2009. I think so.

Twitter 60

Twitter Brand Branding Tools 60

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. But what does this mean for brands and marketers? Social media is one limitless and boundless universe of customer conversation,” Nicole said. Coming soon!

Twitter 120

Twitter Social Media Retail Groups 120

Maxim Behar

NOVEMBER 23, 2020

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Klaus Schwab. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

Analytics 65

Analytics Data Pinterest System 65

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. When are disclosures required?

Guidelines 89

Guidelines Brand Branding Advertising 89

Sword and the Script

SEPTEMBER 13, 2016

1) Content marketing is media you own. There are four broad types of media – paid, earned, shared and owned (the PESO model). Paid media is advertising. Earned media is news coverage or even contributed content. Shared media generally refers to social media. A website is owned media.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. It’s not painful, I promise. Long-Form Posts.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Waxing UnLyrical

JANUARY 24, 2011

Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering.

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Regardless, thanks for visiting!

Blogging 73

Blogging Twitter Facebook Measurement 73

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. For the most part, brands use it well. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors.

Social Media 83

Social Media Media Viral Tools 83

Cision

DECEMBER 28, 2015

Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. Put resources into fast social care (customer service). Content distribution.

Twitter 120

Twitter Brand Branding Customer Service 120

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. of marketers are more optimistic about the economy than they were in 2009. In 2009, customer retention was the top priority with just 37% percent of the vote.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

AUGUST 23, 2016

It allowed up to four people to participate in a live video chat and quickly became popular among marketers for its ease of use and integration with social media.”. The Psychology of More in Content Marketing and Social Media [UML]. Anyone that followed social media advice was caught in a bind.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Waxing UnLyrical

JANUARY 26, 2011

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. The only way to do that on an official Facebook page is to “like&# a brand… and then post away!

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. I’ve continued that on Scoop.it , curating on social media as well.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 12, 2019

Trust in the media was 37%. The rise of social media and tech platforms in the last decade means that anyone can create and share content. Social media fulfils an unhealthy trait of the human nature that rejects the truth unless it confirms a bias. It’s not hard to understand why. It’s not all bad news.

Publicity 93

Publicity Media Facebook Newspapers 93

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52