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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. The headlines are challenging.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. Communication is 24/7. Three major broadcast networks dominated TV. million in 1974 to 24.3

Handbook 191
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In Memoriam: Patrick Pollino, APR, Fellow PRSA

PRSay

He began at Western Electric in 1965, and later held management and executive positions with a variety of companies, including Southwestern Bell, Pennsylvania Electric Company and Mercer Management Consulting. He was also part of the team leading communications for the Three Mile Island nuclear scare in the late 1970s.

Local 78
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Why Now Is the Time to Eliminate Jargon and Buzzwords

PRSay

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. In their 2005 book, “Why Business People Speak Like Idiots,” authors Brian Fugere, Chelsea Hardaway and Jon Warshawsky wrote that employees perceive jargon, hype and buzzwords as packaged and inauthentic. By doing so, employees will relate.

Employee 197
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Do I Need a Social Media Marketing Manager?

Landis PR

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” In 2005, the year after Facebook went live, that number was 5 percent.

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A Not-so-obvious Part to “Every Company is a Media Company”

Ishmael's Corner

Thanks to the wonders of Internet and WordPress, any company can rationalize the cost of digital publishing. What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Back to the point that Intel did not publish the Moore interview.

Company 60
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Good Corporate Culture Moves Everyone Forward

5W PR

If a poll of the company’s employees was taken today, which quadrille would they fall in regarding knowing the brand’s mission, vision and values – up to 25%, 50%, 75% or 100%? Most companies would likely register up to 25%. The Bottomline on Company Culture. A company’s culture should be built into everything the brand does.