Mindful Marketing

JANUARY 29, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

Ethics 98

Ethics Guidelines Fashion Transportation 98

wiredPRworks

OCTOBER 9, 2021

Check out seven ways to unplug. I’ll be the first to admit that some days I struggle to get going and keep going. Productivity checks out. And so, as we were riding along the English countryside, I took a picture from the train window. If I was this affected by social media, maybe I really did need a break.

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How To Social Media LinkedIn Instagram 98

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? When each of the above occupied its designated plate space with very little to zero overlap. Of course, there’s plenty more each did, but you get the gist. Lets play executive for a second.

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Tools Agency Instagram Groups 150

Cision

MARCH 21, 2016

Previously available as an “opt-in” feature, users must now opt-out of this feature to see their full complement of tweets. Spoiler alert: few people are opting out. Few people are ging to opt-out. Here are the instructions on how to opt-out of the Twitter algorithm. Now Twitter is pay-to-play, too.

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Facebook Twitter Customer Service Advertising 120

Mark My Words

OCTOBER 2, 2020

If there’s one thing guaranteed to make the UK media go gaga (apart, of course, from whoever’s t**s or fanny fell out whilst they were getting out of a cab at ritzy club) it’s anything to do with animals. Nothing wrong with recycling when something really really works, and he knew that this would really really work.

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Print Course Fashion Storytelling 78

Ethical Voices

MARCH 6, 2023

I spent about six or seven years as an operational aviator in the Navy, but I was also doing a lot of writing at that time for professional journals that got me involved in speech writing at the Pentagon. Then moved on to Royal Dutch Shell in London, where I did communications and sustainability.

Ethics 61

Ethics Company System Corporate 61

Communications Conversations

AUGUST 29, 2018

.” My curiousity was piqued when they profiled local agency owner, Alexis Walsko (um, she got to hand out with Richard Branson on Necker Island for a weekend!) What is on the desk of other social media, PR and marketing professionals in the Twin Cities? But, it has a window, bookshelves and a door. Just for fun.

Social Media 60

Social Media Print Media Radio 60

Stuart Bruce

MAY 3, 2016

I’d wanted one since the launch, but when the time eventually arrived for me to replace my trusty old Microsoft Surface Pro 2 I wasn’t so sure. Yes, it did look beautiful (but it’s still just a computer). The cloud is no good when I’m on the train or flying or in much of the countryside. Yes, it had fantastic specifications.

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Local Writing Reddit Web 60

Maxim Behar

OCTOBER 15, 2023

Many years ago, we founded a PR college and when I went to register it, the people in administration told me that there is no term such as PR which is used in Bulgaria. One of those connotations is that they listen to someone, especially politicians, and say, “Did you hear what they said?” Host: Hi, you're with The Career Show podcast.

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Newspapers Meeting Ethics Social Media 59

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." The first rule was that every leader, no matter his title, should be able to take quick decisions, be accountable for them, and stand behind them when needed. When someone understands this difference things become much simpler.

Leadership 59

Leadership Social Media Creativity Ethics 59

The Hoffman Agency

APRIL 22, 2020

When it comes to PR, at least, science and art are working together, brush and pen in hand. Twitter took the cake, with 88% stating it was the most important social network, and 75% liking when PR professionals follow them. Everyone can see what you post, so privacy is pretty much out the window. Science and art.

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Pitching Privacy Guidelines Twitter 36

Waxing UnLyrical

MAY 25, 2016

Did you know that lady kangaroos have three lady parts? Did you know that the creator of the frisbee was actually made INTO a frisbee after he died? Did you know that these are some of the random facts that you’ll learn when you sign up for my Social PR Virtuoso Master Course ? I’m not going to tell you.

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Training Course Banking Print 45

Practical Law Construction

AUGUST 11, 2021

When it comes to replenishing my wardrobe, I have little patience for the careful selection of clothes for style and fit (this should come as no surprise). When I may not have been sufficiently realistic about size, I rely on the ability to change my mind and send things back or exchange for something more appropriate.

Hotels 52

Hotels Construction Analysis Interviews 52

Communications Conversations

JULY 20, 2017

Sarah’s one of those people who’s never going to dominate a room. But, for many of those years, that relationship was mostly based on interactions on Twitter and Facebook and seeing Sarah at events around town from time to time. She’s not a big personality. But, she’s so much more. She’s genuine.

Corporate 0

Corporate Agency System Meeting 0

Cision

SEPTEMBER 15, 2015

For many communications and marketing professionals, this word causes a visceral reaction. Communication professionals understand that conversation is largely transactional. Maybe the first rule of autoresponder use is to consider, “Why did this person follow you/subscribe in the first place?” Autoresponders.

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Course Twitter Examples Study 120

Sword and the Script

DECEMBER 10, 2019

It’s as if by saying it out loud, we’ll ward off an undesirable outcome. It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. Predictions reflect facts, experience, and often a bit of hope for the future. Cori Pearce | ChurnZero.

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Marketing Content Marketing Advertising Advertising 99

Maxim Behar

NOVEMBER 15, 2021

Host: What impresses you the most when watching the election campaign - let's start here. Maxim Behar is a guest on the show Investor Club on Bloomberg TV Bulgaria with anchor Ivaylo Lakov. Host: Maxim Behar is with me in the studio. Host: Maxim Behar is with me in the studio. Hello Maxim, welcome, thank you for being here!

How To 52

How To Government Television System 52

Victorious PR

FEBRUARY 22, 2023

My company consistently gets its clients onto top podcasts, into A-List publications, and onto the first page of Google. I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. Hint: Word of mouth, IS PR. Our clients have been featured in Entrepreneur, Forbes, Inc., Introducing: Authority Creator.

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Publicity Video Pitching Google 52

Ishmael's Corner

AUGUST 20, 2014

This seems healthy to me so I wasn’t surprised to stumble across a recent letter from the Society of Professional Journalists (SPJ) addressed to the President asking for greater transparency. Naturally, journalists want more from the Obama administration. More openness. More access. More information. The White House. Washington, D.C.

Public Affairs 103

Public Affairs Government Agency Interviews 103

Prohibition

JULY 3, 2018

Every organisation is brand conscious these days and when they see potential in you to manage their brand voice well, this will certainly help your chances. For more ideas on building your personal brand, you can get more ideas by checking out this post from Sujan Patel or this post from Jeremy Porter. Content Creation.

Case Study 54

Case Study Interviews Study Social Media 54

Prohibition

JULY 3, 2018

Every organisation is brand conscious these days and when they see potential in you to manage their brand voice well, this will certainly help your chances. For more ideas on building your personal brand, you can get more ideas by checking out this post from Sujan Patel or this post from Jeremy Porter. Content Creation.

Case Study 48

Case Study Interviews Study Social Media 48

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. When boiled down, there are two main goals we are trying to achieve for clients when conducting Digital PR projects. What is the purpose of Digital PR?

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Digital PR Industry Strategy Film 170

Journalistics

MARCH 26, 2015

In one of my first blog posts on Journalistics , nearly two years after the launch of Twitter, I shared the results of a survey I conducted with more than 100 professional journalists at the time. ” The industry largely doubted the viability of Twitter as a news platform.

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Twitter Report Journalism Video 75

ZudePR

MARCH 22, 2018

Are you looking for advice on how to get going, without an agent, without a publisher. 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? with a certainty that your work will be on sale soon? I sincerely hope my story inspires you to do the same. What book? #1

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Writing Google Blogging Exercises 83

Beyond PR

MARCH 22, 2016

Any professional can get into a groove and follow the same routine of how they do things. But communications professionals know that if their campaigns are going to rise above every other message coming at buyers and influencers across channels, “don’t fix it” is not the path to continued success or better results.

Marketing 40

Marketing Resources Energy Communications 40

Shift Communications

JULY 20, 2015

From time to time, we like to open a window into what life is like here at SHIFT. It’s especially gratifying when a client comes back looking for more design work when they could have gone to a creative agency. As you’d expect, carving out a creative corner at a PR firm is not something that happens overnight.

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Agency Creativity Infographics eBook 60

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60

Bad Pitch Blog

SEPTEMBER 24, 2012

I rarely witness marketing professionals use their given abilities to talk, shift their eyes, gesticulate, or even lean forward…unless they are doing it all alone where they can’t imagine anyone is watching. When did you last watch someone laugh heartily—someone who you weren’t necessarily drinking with? What’s the pattern?

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Google Advertising Advertising Meeting 57

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). In other words, a multimedia journalist is capable of reporting in multimedia formats – go figure.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). In other words, a multimedia journalist is capable of reporting in multimedia formats – go figure.

Media Relations 40

Media Relations Media Mobile Pitching 40

Communications Conversations

OCTOBER 18, 2016

And yeah, I’m going to play the victim card. And yeah, I’m going to complain about it. Meanwhile, the 35-49 year-olds are in the prime of their professional lives. There are a whole lot of people in that 35-49 age group that go (and have gone) wildly unnoticed over the last 15-20 years of their working lives.

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Agency Groups Public Affairs B2B 60

ZudePR

MAY 31, 2015

Walk through the door and when you’ve stopped blinking, I’ll show you the light. And if, when you get to the bottom of this post, you agree with me and the 36 experts’ experiences , share the secret with your friends. It’s difficult to break out of that paradigm unless there’s something in it for you.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 26, 2010

What about giving thanks for the things that didn’t work out? That job you were eased out of, where your boss was a psycho? Especially since your colleagues all quit shortly after you did. you are on Day 2 of the Thanksgiving holiday (and hopefully you have the day off).

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Facebook Twitter Measurement Tourism 69