ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The best are succinct, informed, and tailored to deliver the freshest content. They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. Axios Axios describes its news services as “Smart Brevity®,” and claims it gets readers “smarter, faster on what matters.”

Company 203

Company Trends Case Study Crisis Management 203

The Proactive Report

OCTOBER 30, 2023

You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. Use a friendly, informal tone of voice.

Trends 182

Trends Marketing Wikipedia Reddit 182

The Proactive Report

DECEMBER 9, 2022

These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. What hashtags are popular right now? What podcasts are they listening to?

Analytics 246

Analytics YouTube Analysis Data 246

Onclusive

OCTOBER 19, 2021

What are the benefits? Who and what will we need to do it? Your proposed solution will emerge from collecting and reviewing this information. Put all of the information you’ve gathered so far into a written business case document. What to include in a business case. How will we do it? Sara Eberle.

How To 396

How To Measurement Data Writing 396

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. So we may ask, “What’s different about Typical Software Co.? So is adversity.

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

MARCH 12, 2020

What do employees and customers need to know in the short term? What measures are in place to protect those at risk? Business communicators should point employees and customers to good third-party information about the pandemic, like cdc.gov , but they can also be vigilant and proactive about rumors and fears of exposure.

Employee 374

Employee Viral Small Business Travel 374

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Today, PR strategy is often informed by data insights. Among others, Muck Rack and Qwoted serve different purposes, but they’ve recently become so valuable that we don’t know what we’d do without them. They’re not infatuations, but rather lasting relationships that make our work lives better.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Journalists are very busy, so giving them relevant information is key to PR success. The list goes on. Manual media research.

SEO 333

SEO Analysis Meeting Travel 333

Ethical Voices

APRIL 22, 2024

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. What is the most difficult ethical challenge you ever confronted?

Report 90

Report How To Ethics Nonprofit 90

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. Imagine having a tool that monitors the web and delivers free business news and information to you. This is exactly what Google Alerts does. What Is Google Alerts? What Can You Use Google Alerts For?

Google 82

Google Publicity Customer Service Web 82

PRSay

NOVEMBER 15, 2023

What is an “employees first” approach to internal communications? It starts with a simple question: What do employees need from us? Contrast that with internal communications of a decade or so ago, which started with, “What do we want to tell our audience?” What trends in employee communications are you watching?

Employee 126

Employee Internal International Storytelling 126

PRSay

NOVEMBER 27, 2023

That’s what people are looking for, a calming voice. They want to know] what is the threat: “Is there a threat to my family, a threat to myself? In those situations, again, the most important thing is to remain composed, to find out the information and work with all of the agencies or spokespeople that may be involved.

Crisis Communications 125

Crisis Communications Crisis Communications Crisis Management 125

PRSay

OCTOBER 27, 2023

As Health Literacy Month comes to an end, we must recognize the long journey that lies ahead in ensuring that people across the country receive health information they can both understand and act upon. Health literacy is the ability to find, understand and use health information to make informed decisions about one’s health.

Healthcare 162

Healthcare Government Tools System 162

PRSay

OCTOBER 17, 2022

Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. Register to vote, update your voter information and request your Vote-by-Mail ballot at [link] !”. The report doesn’t contain information like that.

Communications 183

Communications Video Social Media Facebook 183

PRSay

MARCH 7, 2022

As professional communicators, it is our job to help ensure that these decisions and actions have the greatest impact that they can, not only in how they are stated but that they actually mean what they say. What expertise and resources does your organization have that can best help make a difference? What are your employees saying?

Resources 189

Resources Ethics Internal International 189

Remote PR Jobs

DECEMBER 12, 2022

What are your goals for using PR? What are the opportunities and/or challenges your company is facing? Knowing what areas they’d like to see growth or where they feel they are falling short is the type of intake information needed to craft a well-rounded, holistic PR approach. And for you?

Privacy 264

Privacy Meeting Strategy Social Media 264

PRSay

DECEMBER 7, 2023

A continued emphasis on credible and diverse sources Our survey found that when generating story ideas, finding sources or verifying information, young journalists often turn to reporting in the field (94%), primary-source networks (92%) and experts and think tanks (92%), much more than they rely on social media platforms.

Journalism 187

Journalism Real Estate Survey Report 187

Sword and the Script

MARCH 19, 2024

However, that’s not what happens in practice. One survey of B2B technology buyers published recently found 71% of B2B marketing prospects are disappointed in the content for which they’ve traded their contact information. I think we don’t respect consumers’ time.” >>> Need an extra pair of hands? I see it all the time.

B2B 137

B2B Marketing eBook YouTube 137

Landis PR

APRIL 22, 2024

This blog highlights the essential elements that constitute a good sustainability report, including transparency, a focused curriculum and clarity of information. It serves as a key tool through which companies comprehensively inform their stakeholders about their sustainability policy, objectives, actions taken, and progress achieved.

Report 59

Report Comparison Data Corporate 59

NewsWhip

MARCH 27, 2023

We’ve written about this theme before, and it was a key part of our webinar with Sean deGroot — not all of your stakeholders will have access to the tools that comms teams have, nor do they need all the information that the comms team has, so drawing that distinction is an important part of the job.

Data 148

Data Crisis Corporate Crisis Management 148

Buchanan PR

APRIL 1, 2024

What appears in Google Labs is usually an indication of future feature enhancements. Figure 3 shows what is below the fold (scrolling down) from figure 2. In the space provided for the next question, I asked, “ What is the temperature required for days 1-2? What a prime position! You’re not alone.

Engineering 85

Engineering Google SEO Guidelines 85

PRSay

APRIL 9, 2024

Spreading lies, spreading false information, either intentionally or unintentionally, has been happening for as long as people have been communicating.” What’s new, he said, is the speed at which falsehoods can now reach large audiences, “in part due to technology that’s available to all of us, particularly generative AI.

Education 94

Education Resources Interviews Study 94

PRSay

APRIL 29, 2024

” I reverted to what my grandparents and parents always told me growing up: No one can ever take away your education. Maintaining my APR helps me stay informed via the various local, regional and national programs that PRSA offers. April is APR Month at PRSA. I thought, “Did I need an APR? Did I have time?”

Telecommunications 78

Telecommunications Publicity Local Ethics 78

PRSay

MAY 18, 2023

Artificial intelligence tools such as ChatGPT quickly aggregate information and use rudimentary rules to generate narratives that are substantive but generic. The technology scrapes information from the internet to create a written response based on probability, not reason. What does the future hold? Sound familiar?

Publicity 182

Publicity Software Education Technology 182

Reputation Us

NOVEMBER 7, 2023

Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation. Train your staff on the significance of keeping sensitive information under wraps. Contain the spread of information.

Reputation 78

Reputation Real Estate Internal International 78

Mindful Marketing

NOVEMBER 18, 2023

These strategies are critical, yet such collective actions are often a function of individuals’ attitudes, which prompts the question: What's a personal approach for ethical use of AI? Competencies: What a person can do well; their skills, talents, and aptitudes. However, experience alone with AI won't suffice.

Brand 99

Brand Branding Ethics Tools 99

PRSay

FEBRUARY 3, 2022

False narratives of Black people are not only based on a combination of misinformation and disinformation, but they are also based on a lack of information. Several decades later, there is still insufficient information about Black history in schoolbooks. Ask yourselves: How much did you learn about Black history while growing up?

How To 184

How To Community Communications Publicity 184

5W PR

FEBRUARY 19, 2024

What is consumer health Consumer health involves the well-being of individuals in relation to their consumption and lifestyle. It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. Consumer health is crucial for public and personal well-being.

Consumer 78

Consumer Industry Brand Branding 78

Presspage

FEBRUARY 8, 2024

For example, when using ESG data to quantify its impact on financial performance, IROs can inform investors on how a company’s sustainable practices not only reduce its environmental impact but also positively influence the bottom line. All investors can receive the same information, at the same time, and in a visually engaging manner.

Report 109

Report Government Financial Trends 109

Mark My Words

MARCH 20, 2024

ABC7 New York At the same time, the palace hasn’t responded to calls for an unedited version of the Mother’s Day photo, or provided more information on Kate’s whereabouts.

Crisis Communications 60

Crisis Communications Crisis Communications Publicity 60

PRSay

MARCH 19, 2020

Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. Communications should speak first to the families and communities affected by the virus, and explain what the organization is doing to help them. Plan for the worst. Enlist employees.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

PRSay

MAY 25, 2022

To that end, “we must do a better job of helping young people understand the value of news and information in a democracy.”. When the internet first emerged in the 1990s, it was expected to enrich society by facilitating the free flow of information — not to mislead people and create division. “We Serving the greater good.

Publicity 146

Publicity Journalism Media Education 146

Ethical Voices

OCTOBER 16, 2023

Then you all know what happened in March 2020. What is the most difficult ethical challenge you ever confronted? We need to say something right now, even before we have all of the information gathered. I did data communications for our local, state and national reporting. I helped lead the COVID response for the university.

Ethics 80

Ethics Data Crisis Apparel 80

PRSay

DECEMBER 20, 2023

Relevant descriptions of each of these steps provide a narrative about what the challenge was, how you approached it and if you met it. Appropriate time and budget for research can be a luxury, but you shouldn’t neglect to include what primary or secondary research you conducted. Find details here. In other words, I cut out the fluff.

Publicity 176

Publicity Case Study Ethics Study 176

PRSay

APRIL 21, 2021

What is the new guide intended to do for communicators? I am always surprised at the levels of uncertainty and unwillingness of communicators to adopt from and adapt to best practices in data-informed public relations. What is more, the executives to whom PR reports now expect data to inform decisions and evaluation.

Measurement 183

Measurement Communications Analysis Data 183

Maxim Behar

NOVEMBER 22, 2023

But what should they be - that's what we will talk to PR expert Maxim Behar about. Regardless, AI has brought us new concerns which are mainly related to copyright and the credibility of information. Host: To what extent can the use of artificial intelligence be transparent to the ordinary consumer? Good morning.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Communications Conversations

NOVEMBER 16, 2022

But I thought what would be more interesting–and helpful–is to get that information from the people who are most important in this equation: the social media professionals themselves. Super confused right off the bat. Similarly, “Instagram” and “Facebook” are not social media skills.

Social Media 174

Social Media Media Analytics Data 174