The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024.

B2C 73

B2C B2B Agency Trends 73

NewsWhip

NOVEMBER 6, 2023

The team trusts the platform’s alerting system to help them keep an eye on topics longer term, he says. The post How Shell saves time and stays ahead of trends with NewsWhip appeared first on Newswhip. Often, it meant deactivating alerts to avoid flooding their inboxes with junk. But that doesn’t happen with NewsWhip.

Trends 78

Trends Data Tools Resources 78

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. Some smart systems have all this data available in one platform. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

NewsWhip

AUGUST 19, 2021

Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs of the University of Michigan School of Information, to discuss misinformation and current trends regarding the topic. The post Misinformation in 2021: Public engagement trends appeared first on Newswhip.

Trends 78

Trends Publicity Reputation Advertising 78

Presspage

AUGUST 14, 2017

The following five trends will accelerate the change in practice of public relations: #1: Influencers are becoming increasingly more important A term that has been buzzing around this year, is influencer marketing. The biggest difficulty with this trend is engaging and interacting with influencers from a business point of view.

Trends 118

Trends Leadership Measurement B2C 118

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Emerging Trends .

Trends 120

Trends Mobile Web System 120

Critical Mention

NOVEMBER 29, 2018

With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. With data health on many marketers’ minds, expect to see investments in data cleansing projects in 2019, with a particular emphasis on CRMs and marketing automation systems. And 2019 figures to be more of the same.

Analytics 105

Analytics Data Trends Marketing 105

Onclusive

JUNE 17, 2021

Unlike other systems which aggregate website traffic data across large sets of media coverage, PR Attribution links individual articles and pieces of content to specific business outcomes, allowing for precise PR analytics with truly actionable insights.

Data 370

Data Groups Measurement System 370

Prohibition

JULY 13, 2021

We’re back again with another monthly digest of the latest social media updates and trends – which as always, never fails to surprise! Discover the latest updates and trends across the various social media platforms below! Facebook adds a new system to save users from receiving misinformation.

Social Media 62

Social Media Trends Pinterest Radio 62

Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! Announced previously, Facebook is looking to mimic Clubhouse with its own audio room system within the platform. However, Reddit is now releasing a Reddit Talks system, similar to Clubhouse (of course!).

Social Media 62

Social Media Reddit Trends Pinterest 62

Bianchi Biz Blog

DECEMBER 2, 2020

In this post, we highlight some of the top mobility trends of interest to reporters, as identified in gathering our 100+ Meet the Media profiles. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic.

Mobile 73

Mobile Trends Automotive Technology 73

Prohibition

FEBRUARY 18, 2021

Since welcoming the beginning of a new year, we’ve seen some exciting social media trends and updates be introduced! The iOS operating system could soon restrict the amount of data Facebook and Instagram collect for targeted advertising. Apple iOS 14 privacy features may impact ad targeting on Instagram.

Social Media 118

Social Media Trends Media YouTube 118

Onclusive

MAY 4, 2020

Monitoring the media for trending topics, terms and themes has become as much of a scientific exercise as a marketing exercise. Nuanced shifts in the financial markets, healthcare system, and energy and regulatory industries can have dramatic impacts on news cycles. Understanding the news is the first step toward shaping it.

Crisis 464

Crisis Publicity Exercises Trends 464

PR in High Definition

APRIL 26, 2021

While we were likely all still stuffing our faces with chocolate, the UK’s electricity system was enjoying its greenest day ever on Easter Bank Holiday Monday, with favourable weather and low power demand causing a swell in renewable energy sources. The post What’s trending this month in tech? BBC News has the full analysis.

Trends 62

Trends Banking Energy Retail 62

ImPRessions - Crenshaw Communications

APRIL 4, 2023

They’re also important trends for any retail PR strategy. And many believe this will be one of the top industry trends in the new year. The rise of mobile payments Mobile payment systems like Apple Pay and Google Wallet allow customers to pay for their purchases quickly and easily from their mobile devices.

Retail 310

Retail Technology Mobile Consumer 310

Sword and the Script

OCTOBER 1, 2020

The study notes: “Employers are interested in a candidate with experience using marketing automation and demand generation software, customer relationship management systems, search engine optimization (SEO) and search engine marketing (SEM) tools, and other e-commerce platforms.”

Survey 99

Survey Trends Marketing Creativity 99

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Onclusive

OCTOBER 22, 2020

The pandemic, executive missteps, and civil unrest have left companies scurrying to get the right systems in place to better understand the cumulative impact of the media and how people are reacting to it. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

Reputation 307

Reputation Analytics Corporate Government 307

Solo PR Pro

AUGUST 5, 2019

Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. This is a trend that will continue to grow within the PR industry. The post PR and Technology 2019 Trends appeared first on Solo PR Pro. 2019 Global Communication Report.

Technology 66

Technology Trends Survey Report 66

Wildfire

AUGUST 6, 2018

At the event, marketers, advertisers and PR professionals analysed the most award-winning campaigns from Cannes Lions 2018, and put forward their predictions for the top trends that are set to shape creative marketing in 2019. As far as the world’s creative professionals are concerned, these trends are as dead as disco.

Trends 58

Trends Big Data Creativity Data 58

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 84

Trends Marketing Mobile Web 84

Cision

SEPTEMBER 1, 2015

So what are four of the biggest PR measurement trends? For example, a system might “know” that Steve Jobs was CEO of Apple and Tim Cook is currently the CEO. Going deeper than positive-negative. In media analysis, we can measure the world as it is in yes/no, positive/neutral/negative sentiments.

Measurement 120

Measurement Trends Analytics Data 120

PR for Anyone

SEPTEMBER 30, 2022

The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic are still on-trend in 2022. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130

Pitching Television Trends YouTube 130

Agility PR Solutions

SEPTEMBER 20, 2023

New research from passwordless, phishing-resistant MFA provider Beyond Identity explores the diverse methods hackers are now employing to breach systems, steal sensitive information and automate complex […] The post ChatGPT scams are increasing exponentially: How to avoid them appeared first on Agility PR Solutions.

How To 190

How To System Consumer Trends 190

Mark My Words

MARCH 7, 2024

It’s a system that works wonders for many of my esteemed peers and a path we do tread selectively, but often our work speaks for itself in important private channels, and so we take a different approach to projecting our culture and expertise publicly, one that also reflects what we aim to do for our clients.

System 60

System Trends Pitching Industry 60

PRSay

FEBRUARY 8, 2021

By featuring significant connections to trending media topics and issues, we can position our BIPOC leaders and innovators as subject-matter experts for interviews beyond their respective cultural observances.

Media 157

Media Policies System Pitching 157

NewsWhip

JUNE 9, 2023

AI-driven predictive models analyze customer interactions and behaviors to forecast possible future trends to anticipate customer needs and shape content accordingly. AI-backed media monitoring platforms allow marketers to stay up-to-date with industry-wide trends and current events.

Content Marketing 112

Content Marketing Marketing Analytics Retail 112

NewsWhip

APRIL 17, 2023

Reddit effectively sifts through content that goes against its site-wide policies, moderators then take down any content that goes against their community rules, and finally content users find most valuable surfaces through Reddit’s upvoting and downvoting system. “It That’s where the partnership between Reddit and NewsWhip comes into play.

Reddit 147

Reddit Report Chemicals Sports 147

Shift Communications

JANUARY 2, 2017

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. In the absence of advertising systems which reach into those communities, we must continue to rely on influencers who can act as a brand ambassadors into those communities for the foreseeable near term. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Presspage

JUNE 16, 2023

By analyzing vast amounts of data, such as financial reports, market trends, and news articles, AI can provide IROs with valuable information and recommendations for crafting engaging and informative press releases. Obviously, these systems would need to be extremely secure closed AI systems, to guarantee confidentiality of information.

Financial 78

Financial System Ethics Data 78

Cision

OCTOBER 3, 2016

But these aren’t the only tasks a monitoring system can help you complete. Input the names of your competitors into a media monitoring system to obtain a pulse on their presence, key audiences and coverage. Identify Trending Conversation Topics. What do the trends and themes mean? Gain Actionable Competitive Intelligence.

Software 0

Software Comparison Media System 0

ImPRessions - Crenshaw Communications

JANUARY 24, 2023

New and emerging platforms in particular are ideal tools for reaching a specific audience or participate in a trending conversation. It adds up to a social tool for communicating with like-minded sources and brands interested in systems that offer more than a back-and-forth email chain. And that’s where most brands want to be.

Twitter 156

Twitter Social Media Tools Trends 156

ImPRessions - Crenshaw Communications

JULY 30, 2020

Tech PR offers constant opportunities for jumping on news and trends. You get excited for even the most minor upgrade of a tech product or operating system and dream about the day when 5G is everywhere. But tech PR takes things to a different level because of its constant innovation and dominance of the news.

Privacy 308

Privacy Conference Advertising Advertising 308

Presspage

NOVEMBER 29, 2023

One inevitable trend that all software companies deal with however, is the fast-paced development of technology world-wide. To give an indication: The contacts of our top 15 CRM using customers received on average 13 emails sent from our systems from the company, with a high of 187 emails and a low of 3 emails per year.

System 78

System Software Technology Privacy 78

Onclusive

MARCH 31, 2021

Knowing who in your company needs to get involved, what questions to ask during a crisis, and how you’ll use data to strategically craft your message with the appropriate systems in place in advance can make a significant difference. Empower your employees and advocates with information and let them know when to escalate to others.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

5W PR

APRIL 25, 2023

AI analyzes data from suppliers, logistics providers, and inventory management systems. It analyzes customer data and market trends to identify unmet needs and gaps. AI also helps businesses identify emerging trends and opportunities, keeping them ahead of the competition and innovative.

B2B 97

B2B Customer Service Data Analytics 97

PR for Anyone

DECEMBER 7, 2021

The system works! It’s a system I created. You want to be newsworthy, which means you want to find a trending story, something that you want the media to say “Yes”, right now. Land in the media and see what it does for your business. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Publicity 130

Publicity Video Pitching System 130