Sword and the Script

OCTOBER 1, 2020

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. The survey polled, 2,400 senior managers (U.S.)

Survey 100

Survey Trends Marketing Creativity 100

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Established effectiveness-tracking systems and dashboards. ? Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

JUNE 13, 2023

It’s been trending in that direction for years. While you don’t have access to their analytics, you still can observe the overall trends. A time-tested path to coverage is to figure out how your employer or client fits within these trends. Takeaway: If you want to see a good example of data in PR, take a look at Kastle Systems.

Journalism 127

Journalism Media Relations Report Media 127

Wildfire

AUGUST 6, 2018

At the event, marketers, advertisers and PR professionals analysed the most award-winning campaigns from Cannes Lions 2018, and put forward their predictions for the top trends that are set to shape creative marketing in 2019. As far as the world’s creative professionals are concerned, these trends are as dead as disco.

Trends 58

Trends Big Data Creativity Data 58

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Likewise, it’s important to educate organizations on the difference between earned media and advertising. Starting on Nov.

Media Relations 202

Media Relations Media Pitching Case Study 202

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 85

Trends Marketing Mobile Web 85

Shift Communications

JANUARY 2, 2017

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

PR for Anyone

DECEMBER 7, 2021

The system works! It’s a system I created. You want to be newsworthy, which means you want to find a trending story, something that you want the media to say “Yes”, right now. Land in the media and see what it does for your business. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Follow the formula.

Publicity 130

Publicity Video Pitching System 130

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. Before my time the company had added a footnote to every PR message sent through its system: “powered by Vocus.” In simple terms, the idea is that the AI helps to summarize posts and articles captured in the Agility monitoring system.

Reddit 176

Reddit Software B2B Technology 176

PR for Anyone

SEPTEMBER 30, 2022

The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic are still on-trend in 2022. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130

Pitching Television Trends YouTube 130

PR for Anyone

OCTOBER 7, 2021

What is trending online? When you can pitch yourself as an expert on a topic that is trending online. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. The media is regularly covering trends that are going viral on that platform. The system works!

How To 130

How To Pitching Film Video 130

Onclusive

AUGUST 30, 2017

As a result, the PR industry has become accustomed to “noise data,” such as advertising value equivalency (AVE) and impressions; fortunately, attribution helps clear the fog. Execute: Create a timeline to assign task owners, train team members, and integrate the tools into your systems. Check out AirPR Analyst to get started.

Tools 170

Tools eBook System Data 170

PRSay

AUGUST 17, 2023

A glimpse into a portable social identity Despite this new functionality to transfer data between platforms, Meta remains a closed system. Threads lacks essential content discovery features like keyword search, hashtags and trends. This limitation inhibits a brand’s ability to explore and engage with a broader range of content.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Sword and the Script

DECEMBER 21, 2021

Finally, with continued remote and hybrid work, PR teams need to invest in systems that will help them collaborate efficiently and build strong relationships. It’s never been more important to have a system of record that everyone on your team can access centrally, no matter where they’re located.”. Issues from 2021 to carry-over.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

MAY 23, 2022

It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success. Here’s a round-up of what’s changed throughout May and key trends to keep on top of across various social channels. Instagram introduces a new story format.

Instagram 62

Instagram Social Media LinkedIn Viral 62

ImPRessions - Crenshaw Communications

JUNE 18, 2019

It’s also important that tactics are flexible and can be changed as the competitive environment or market trends dictate. And as with key tactics, they’re reviewed and revised regularly to reflect changes or to incorporate trends or new developments. They involve tailored messages. Here, less is more. It all works in concert.

Strategy 220

Strategy Measurement Advertising Advertising 220

Burrelles Fresh Ideas

FEBRUARY 13, 2024

To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 93

Agency Trends Marketing Survey 93

Flack's Revenge

DECEMBER 4, 2018

Amidst these trends I thought I’d investigate what people who work in the field have to say. interestingly, this Digiday articles says Facebook advertisers are staying the course ). So I sent the note below around, and will be running the answers in a series of posts. (I I was not sure what to expect.

Social Media 174

Social Media Marketing Media Facebook 174

Communications Conversations

NOVEMBER 16, 2022

And, they do need to have the ability to manage social content systems. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. This includes spelling, grammar, and punctuation in line with social media trends (AKA your article about the loss of grammar). Canva/design. Social Listening.

Social Media 174

Social Media Media Analytics Data 174

PR for Anyone

MARCH 24, 2020

I created a system I call the Get PR Famous Formula that is a proven to work. Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch.

Publicity 331

Publicity Television Local Pitching 331

PR for Anyone

SEPTEMBER 1, 2022

The system works! But what’s trending in the news? What’s trending, seasonality. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE.

Pitching 130

Pitching Video YouTube Viral 130

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Meanwhile, PR only reached $16.5 billion in market value. And what’s the AVE?

How To 223

How To Marketing Storytelling Measurement 223

5W PR

MAY 30, 2023

Tourism businesses can use social media, email marketing, and other advertising channels to promote themselves and highlight any special summer events or deals. Companies can start implementing online booking systems to streamline the reservation process too. They can use software to manage inventory and track customer data.

Tourism 97

Tourism Hotels Travel Meeting 97

PR for Anyone

DECEMBER 8, 2022

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The system works! PR FOR ANYONE. Anyone can get publicity!

Media 130

Media Pitching Privacy Video 130

PR for Anyone

SEPTEMBER 1, 2021

I didn’t realize there was a system and a calendar to pitch the media. Lots of pitching failures led me to figure out the system. I know of no better way to do this without paying for advertising. The system works! Timing is everything when you want to land stories in the media. What to Pitch in September.

Pitching 130

Pitching System Google Local 130

Cision

DECEMBER 6, 2015

Disney has created a virtual reality (VR) experience built for the Google’s Cardboard VR system, which Disney describes as an unprecedented collaboration. Sign up for our email newsletter to stay on top of all the latest industry trends! Disney and Google aren’t alone in their application advertising plans.

Google 120

Google Advertising Advertising Film 120

PR for Anyone

MARCH 23, 2022

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. The system works! What does all this have to do with an editorial calendar?

How To 130

How To Pitching YouTube Advertising 130

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. Integrated marketing channels : Coordinate marketing efforts across various channels, including social media , email marketing, content marketing , and online advertising, to create a cohesive customer experience.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

FEBRUARY 2, 2023

The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. update, all apps could track users data freely – similar to how the Cookie system works on Google. The IoS 14.5 This pop-up would appear on all of your externally downloaded apps that aren’t native to an Apple device.

Social Media 62

Social Media Media Advertising Advertising 62

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. A bolder way to communicate a company’s value system is through reactive commentary on trending social or political issues. PR is an essential business function for imparting a company’s values and beliefs to the public.

Company 174

Company Conference Corporate Leadership 174

Deirdre Breakenridge

MAY 8, 2018

Our PRSSA chapter hosts bi-weekly chapter meetings for members to hear from guest speakers regarding current public relations trends. I was able to hear Morgan Spurlock, the actor and director of Super-Size Me , discuss advertising and marketing techniques and Judy Smith, the inspiration for Scandal , talk about crisis management.

Education 232

Education Conference Meeting Crisis Management 232

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. REACH A comprehensive global distribution system and the hard-earned trust of media and investors results in Business Wire being able to provide broad reach and visibility to its members. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. Despite the trend to go in-house, brands still collaborate frequently with external agencies. About Tim Carr.

Agency 189

Agency Creativity Internal International 189

Bianchi Biz Blog

NOVEMBER 16, 2020

Can you tell us what types of stories, trends or issues are on your radar now? Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. The ongoing impact of COVID-19 has been the central issue of the year.

Automotive 92

Automotive Meeting Report Media 92