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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024.

B2C 73
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Top Marketing Data and Analytics Trends for 2019

Critical Mention

With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. With data health on many marketers’ minds, expect to see investments in data cleansing projects in 2019, with a particular emphasis on CRMs and marketing automation systems. And 2019 figures to be more of the same.

Analytics 105
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PR and Technology 2019 Trends

Solo PR Pro

So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. This is a trend that will continue to grow within the PR industry.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. ” So, what’s behind the whistleblowing trend, and what does it mean? It means that systems are failing. A mixed legacy. It’s a red flag.

Corporate 272
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Three Public Relations Mega-Trends in 2017

Shift Communications

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. What does the public relations industry have to look forward to in 2017?

Trends 83
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Next Steps in Social Media Marketing

Flack's Revenge

Amidst these trends I thought I’d investigate what people who work in the field have to say. Trust in social media and journalism are at an all-time low. Digital media and ads continue to grow as journalism and organic social suffer, ad fraud continues to be a problem, and mistrust between all in the ecosystem prevails.