PR 20/20

NOVEMBER 23, 2020

It’s a trend we don’t see scaling back anytime soon. Here’s how we’re thinking about putting the customer at the center of digital strategy, technology, and story — now and in the future. Technology: Optimize your tech stack. Systems excellence is how you turn your customer-centered vision a reality.

Technology 73

Technology Strategy System Storytelling 73

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

DECEMBER 2, 2020

In this post, we highlight some of the top mobility trends of interest to reporters, as identified in gathering our 100+ Meet the Media profiles. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic. Everyone should be watching.”.

Mobile 73

Mobile Trends Automotive Technology 73

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

Onclusive

OCTOBER 22, 2020

The pandemic, executive missteps, and civil unrest have left companies scurrying to get the right systems in place to better understand the cumulative impact of the media and how people are reacting to it. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

Reputation 307

Reputation Analytics Corporate Government 307

Presspage

NOVEMBER 29, 2023

Technology developments Presspage has been around for 15 years already. 15 Years of continuously innovating on PR and IR technology and improving the workflows for PR and IR teams means that we have a robust, feature-rich and very mature product. And those things were hard, if not impossible, to accomplish on our old CRM system.

System 78

System Software Technology Privacy 78

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 111

Technology Policies Government Community 111

Sword and the Script

OCTOBER 1, 2020

While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates.

Survey 100

Survey Trends Marketing Creativity 100

Flack's Revenge

MARCH 8, 2022

In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts. Predictions in PR, Technology and Society. Some of you may have seen my post about surfing tech trends. Looking beyond just PR, technology prognostication is big business.

Technology 156

Technology Comparison System Enterprise 156

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. Should a vehicle technology supplier participate in CES?

Automotive 99

Automotive Mobile Government Technology 99

Presspage

JUNE 16, 2023

By analyzing vast amounts of data, such as financial reports, market trends, and news articles, AI can provide IROs with valuable information and recommendations for crafting engaging and informative press releases. Obviously, these systems would need to be extremely secure closed AI systems, to guarantee confidentiality of information.

Financial 78

Financial System Ethics Data 78

Onclusive

MARCH 29, 2022

Finally, you’ll also want to be able to identify trends and predict potential opportunities and issues before they arise, so inquire about these capabilities, as well. How accurate is their media database, and do they have a PR CRM? Do they have a standard done-for-you offering, and /or a customizable enterprise solution?

Measurement 370

Measurement How To Analysis Data 370

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. We are all part of the hype-o-system).

Enterprise 177

Enterprise Big Data Technology Analysis 177

PR in High Definition

APRIL 26, 2021

While we were likely all still stuffing our faces with chocolate, the UK’s electricity system was enjoying its greenest day ever on Easter Bank Holiday Monday, with favourable weather and low power demand causing a swell in renewable energy sources. The post What’s trending this month in tech? BBC News has the full analysis.

Trends 62

Trends Banking Energy Retail 62

Wildfire

AUGUST 6, 2018

At the event, marketers, advertisers and PR professionals analysed the most award-winning campaigns from Cannes Lions 2018, and put forward their predictions for the top trends that are set to shape creative marketing in 2019. As far as the world’s creative professionals are concerned, these trends are as dead as disco.

Trends 58

Trends Big Data Creativity Data 58

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. We are all part of the hype-o-system).

Enterprise 156

Enterprise Big Data Technology Analysis 156

Shift Communications

JANUARY 2, 2017

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Vice President, Marketing Technology. Content Shockwave. Christopher S.

Trends 83

Trends Publicity Analytics Software 83

Onclusive

MAY 31, 2018

Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions. In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet.

Crisis 191

Crisis Data Software Privacy 191

Cision

OCTOBER 3, 2016

But these aren’t the only tasks a monitoring system can help you complete. Input the names of your competitors into a media monitoring system to obtain a pulse on their presence, key audiences and coverage. Identify Trending Conversation Topics. What do the trends and themes mean? Gain Actionable Competitive Intelligence.

Software 0

Software Comparison Media System 0

Stern + Associates

APRIL 26, 2023

In a fast-paced and ever-changing technological landscape, it can be difficult to keep up with the latest trends impacting business around the world. As we move further into the future, the intersection of technology and business will only become more complex.

Technology 62

Technology Engineering Corporate System 62

5W PR

JULY 21, 2023

Leveraging data and technology To compete with e-commerce giants, variety stores must harness the power of data and technology. Implementing advanced analytics and customer relationship management systems can provide valuable insights into consumer preferences, purchasing behavior, and trends.

Retail 78

Retail Local Consumer Community 78

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated.

Agency 93

Agency Trends Marketing Survey 93

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

.” So, what’s behind the whistleblowing trend, and what does it mean? ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. It means that systems are failing. A mixed legacy. It’s a red flag.

Corporate 272

Corporate Reputation Policies Employee 272

Onclusive

MARCH 29, 2022

Finally, you’ll also want to be able to identify trends and predict potential opportunities and issues before they arise, so inquire about these capabilities, as well. How accurate is their media database, and do they have a PR CRM? Do they have a standard done-for-you offering, and /or a customizable enterprise solution?

Measurement 195

Measurement How To Analysis Data 195

Onclusive

SEPTEMBER 27, 2017

Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends. In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The tool has been likened to Google Trends for news coverage.

Technology 118

Technology System Tools Government 118

Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. 27% said unifying customer data across systems and sources. 30% said technology integration is “too hard.”. 38% said budget.

Survey 112

Survey Software Technology Tools 112

ImPRessions - Crenshaw Communications

JULY 30, 2020

Tech PR offers constant opportunities for jumping on news and trends. You get excited for even the most minor upgrade of a tech product or operating system and dream about the day when 5G is everywhere. But tech PR takes things to a different level because of its constant innovation and dominance of the news.

Privacy 308

Privacy Conference Advertising Advertising 308

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. By leveraging our insights and technology, we were able to take that measurement one giant step forward.

How To 223

How To Marketing Storytelling Measurement 223

5W PR

MAY 30, 2023

Technology Upgrades Investing in technology upgrades can help businesses and summer travel locations handle the increased demand during the summer rush. Companies can start implementing online booking systems to streamline the reservation process too. They can use software to manage inventory and track customer data.

Tourism 97

Tourism Hotels Travel Meeting 97

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is technology being used in public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

OCTOBER 24, 2016

Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns. During my time at Oracle, we drove this very innovation with technology that helped marketers energize relationships, build pipeline and boost ROI.

Communications 120

Communications Media Technology Data 120

Doctor Spin

FEBRUARY 5, 2023

OpenAI:s CEO Sam Altman recently hinted at an exciting proposal about the future of economic systems: “I think capitalism is awesome. Of all of the bad systems the world has, it’s the best one — or the least bad one we found so far. Can such a successful and resilient system withstand the upcoming AI challenges?

System 52

System Technology Data Industry 52

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149