ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. Clients pay us for our recommendations, so we do everyone a service when we share them. . Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset.

Publicity 334

Publicity How To Agency Product Launch 334

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Ursula Ojiji, MBA student, University of Ulster shares my view that public relations should be recognised as a profession.

Report 203

Report Energy Print Measurement 203

5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Tech public relations serves as an amplifier, magnifying the brand’s message and catapulting it into the public eye.

Company 78

Company Product Launch Resources Employee 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes The media and public relations field is constantly evolving to meet the demands of the modern digital world. Learn How To Brand And Speak About Yourself PR and media strategy aren't spectator sports. Here is what they said: 1. Anas Ghazi, Kantar 2. Luigi Matrone, eBusiness Institute 5.

Agency 100

Agency Energy Sports Reputation 100

Frederik Vincx

JULY 17, 2023

Highlights Creation of the most popular dutch speaking inspiration site for care home activity directors. Publication of crowd-sourced book with sector expert. With that first momentum, we managed to get industry experts on board to further improve the service and add their seal of approval. First version launched within 3 days.

Creativity 78

Creativity System Community Industry 78

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? Photo by Foto Sushi on Unsplash. To manage a corporate transition.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. It’s important that both companies involved have a spokesperson who is willing to speak to the media.

Case Study 390

Case Study B2B Study Interviews 390

Stern + Associates

AUGUST 8, 2023

When it comes to designing and executing communications strategies for professional services firms, we have numerous tools at our disposal – from social media to blogs, media relations to conference outreach – to ensure clients’ key messages repeatedly reach their targeted audiences.

Conference 90

Conference Strategy Media Relations Financial 90

PRSay

NOVEMBER 4, 2022

Surgeon General Vivek Murthy took a stand publicly against misinformation, calling it “ an urgent threat to public health.”. From the beginning of the pandemic, the focus of my employer, a nationally ranked health system, had become safeguarding public health. I was heartened when, more than a year into the COVID-19 pandemic, U.S.

Ethics 164

Ethics Social Media Education Resources 164

Stern + Associates

FEBRUARY 16, 2024

Move beyond platitudes : Paying lip service to DEI without demonstrating concrete action is the worst of both worlds: you’ll alienate those who care and the detractors alike. Whether it’s a corporate communications plan, conference, or speaking opportunity, brainstorm with our team to learn more about how to shape your voice.

Communications 104

Communications Ethics Corporate Conference 104

5W PR

FEBRUARY 22, 2024

Foster loyalty and encourage repeat purchases through exceptional customer service. Tailor the approach to resonate with them, speaking their language and addressing their specific pain points. Create bundled packages with complementary products or services at a discounted price. Deeply understand the target audience.

Consumer 78

Consumer Strategy Ethics Customer Service 78

ImPRessions - Crenshaw Communications

JULY 16, 2019

government that’s feeling the brunt (and the public relations cost) of digital warfare. There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world. Building better public relations will impact that bottom line. It’s not just the U.S.

Company 213

Company Case Study Airlines Study 213

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Bringing on an external resource for public relations is a big commitment for any business. A public relations program typically falls under one department in the organization, but it should ideally support many units, from talent recruitment to sales. But occasionally an organization will sign with a PR firm prematurely or in error.

Agency 333

Agency Internal International Resources 333

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Cision Help a Reporter Out (HARO), is a free service provided by Cision that enables journalists and PR sources to collaborate. You can also use the service to build rapport with journalists and strengthen brand reputation, with the possibility of growing quality backlinks. and 5:35 p.m., Eastern time).

How To 100

How To Media Pitching Reputation 100

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . Just wrapping up last Thursday, the conference is a must-see.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Like every other public relations activity, panel speaking requires preparation. There’s no need to digress into an advertisement for your company or service (although a good introduction is essential, as outlined below.)

B2B 178

B2B Trade Shows Leadership Conference 178

Agility PR Solutions

JULY 5, 2020

Have you had to lay off staff and reduce services to the public during the pandemic? If you lead a nonprofit, institution, business, or other organization—or speak […]. Have you had to scale down your nonprofit’s mission or slash budgets? Has COVID-19 forced you to close your doors at a time your clients need you most?

Communications 109

Communications Nonprofit Publicity Analysis 109

PRSay

JUNE 15, 2021

Here’s an initial checklist of considerations that should represent a starting point for you to follow in considering how best to engage around Pride — call it a Guide to Pride Without Pandering: Learn about our community before you start speaking to it. Make June the start of your engagement, not a once-a-year publicity effort.

Employee 201

Employee Community Leadership Enterprise 201

5W PR

MARCH 16, 2022

Speaking with journalists can be daunting, but with the right preparation and a few tips, it becomes easier to take advantage of these opportunities when they present themselves. Research the Journalist and their Publication. Know the publication, producer, or reporter, and their audience. Enunciate and speak clearly.

Interviews 103

Interviews Media Report Company 103

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 117

B2B Study Survey Software 117

Remote PR Jobs

AUGUST 31, 2022

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. It is important for the public to pair realistic stories and lives to the given product or service. Consider speaking with the c-suite if you see potential for a beneficial relationship.

Publicity 208

Publicity How To Storytelling Construction 208

Onclusive

AUGUST 24, 2020

Millions of articles a day in 100+ languages are, among other things, dissected for their relevance to any topic, the reputation of the publication, the repetition in social media, the sentiment of the article and the sentiment related to every entity mentioned in each article. Finding them should be an industry-wide imperative!

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

MARCH 27, 2018

It will come as no surprise to those of us in public relations that 205 million people in the U.S. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. So-called speaking ops are a great way to build exposure and often come with built-in media coverage.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

PRSay

JANUARY 6, 2021

James Grunig and Todd Hunt’s “excellence theory” has long told us that, in public relations, listening is as important as speaking. The company posted , “Speaking out is worth it. You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy,” wrote Bergdorf.

Communications 197

Communications Viral Fashion Public Affairs 197

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Ask Google, “Who writes about [your topic] at [name of publication]?”

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. A primary role is translating tech-speak into a language that resonates with diverse audiences, from industry experts to lawmakers and end users. Their very nature is transformative, and that can be unsettling.

Technology 170

Technology Strategy Privacy Healthcare 170

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Finnish journalists want to speak directly to decision makers and are used to having this access. For us, communications is the world’s most powerful tool for change.

Radio 59

Radio Pinterest Television Government 59

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

It’s not enough to share thoughts on the latest breach; rather, reporters are often looking for short and long-term insights and advice about the future of the category as well as the reasons the public should care. . Denial of Service (DOS) attacks are not in the same ballpark as ransomware attacks. All breaches aren’t the same.

Privacy 294

Privacy Media Telecommunications Conference 294

PR for Anyone

SEPTEMBER 1, 2022

They’ve built a product, service or brand and now they are ready to be known. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. I just wrapped up speaking at BMW, which was amazing talking to a lot of entrepreneurs and business owners. PR FOR ANYONE. Transcript.

Pitching 130

Pitching Video YouTube Viral 130

Cision

MAY 16, 2017

Today, though, our interaction with devices is profoundly different — we’re transitioning from manually operated products to interconnected services via the estimated 6.4 Early adopters seize first-mover advantage to retrofit existing services so they’re faster, easier, and more valuable. Digital Self-Service.

Hotels 198

Hotels Mobile Travel Automotive 198

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A strategic public relations campaign can build significant corporate and product brand value, especially over time. A solid marketing strategy can help drive quick awareness for a new product or service. This is particularly true for B2B categories where products or services need explanation and customers face a learning curve.

Marketing 310

Marketing Product Launch Corporate Viral 310

Bianchi Biz Blog

APRIL 25, 2024

So, whether you are looking to exhibit in front of our 5,000 strong crowd or speak in front of an audience of senior mobility stakeholders, we can help you achieve your business development through a wide range of exhibition and sponsorship packages, with costs starting as little as $6,000. .”- Interested in exhibiting or speaking?

Mobile 63

Mobile Transportation Automotive Policies 63

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. With Susan now retired, here she reveals the intangible qualities essential to client service that keep Stern Strategy Group forward-thinking in a world changing at lightning speed. What made you start your own firm?

Groups 103

Groups Employee Strategy Ethics 103

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. Software platforms now providing these services include ChatGPT, GPT-4, Synthesia, ElevenLabs’ Prime Voice AI and BeFunky.

Publicity 182

Publicity Software Education Technology 182

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai The focus on generative AI and content in public relations overlooks a much bigger opportunity.

Publicity 105

Publicity Tools Exercises Ethics 105

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

MAY 24, 2022

And it’s often very cost-effective relative to consumer public relations. Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Their values differ from those of previous generations.

B2B 170

B2B Brand Branding Education 170