Melissa Agnes

MAY 7, 2015

Social media, the real-time news cycle and mobile technology have changed the landscape for crisis management. In other words, what is the secret to successful crisis management in this 21st century? There’s no denying it. This is the topic of my TEDx Talk, which I delivered in LA earlier this year.

Crisis Management 174

Crisis Management Crisis Mobile Conference 174

Deirdre Breakenridge

NOVEMBER 6, 2017

There’s no one way to use social media: When I started blogging, there were maybe three to five bloggers I followed on a regular basis. For the past eight months, I’ve posted three times a week, every week, on fashion, New York City, Washington, D.C., and life in general. Along the way, I’ve learned more about myself, fashion, and PR.

Fashion 0

Fashion Blogging Brand Branding 0

Cision

DECEMBER 26, 2017

By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. This allows you to optimize PR efforts and earned media to produce better leads. The Benefits of Knowing Your Poker Face.

Brand 273

Brand Branding Consumer Social Media 273

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. b) More pay-to-play opportunities to participate in national media relations opportunities. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR in High Definition

JULY 28, 2022

Needless to say, the crisis of loneliness and social disconnect was only further exacerbated during the height of the pandemic with strict isolation and social-distancing measures being implemented. According to scientists, the benefits of hugging go far beyond that warm, fuzzy feeling you get from being in somebody’s arms.

Brand 62

Brand Branding B2C Viral 62

Buchanan PR

OCTOBER 5, 2023

Whether that be from articles discussing her wildly successful Eras Tour, her “Taylor’s Version” album re-releases, or the details of her personal life, Taylor Swift has been front and center in the news for the better part of a decade. Thus began a downward spiral of Swift’s image in the media.

Strategy 80

Strategy Media Viral Trends 80

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What are some of the key components of a successful strategic communication strategy?

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. largely centers around advertising.

Media 102

Media Advertising Advertising Print 102

ImPRessions - Crenshaw Communications

MARCH 11, 2016

Social media is increasingly a tool for PR teams to work with, right alongside earned media and content development to drive awareness and engagement for your company or brand. Take advantage of the festive holiday frenzy and win new followers on social media platforms by getting clever about how you incorporate St.

B2B 168

B2B Retail Social Media Course 168

Cision

MAY 16, 2016

With social monitoring software , you can track how many times your brand is mentioned by media outlets, influencers, prospects, bloggers and more. As Neal Schaffer explains in Cision’s Listen e-book , you can find and reach out to your competitors’ unhappy customers and earn leads from those social conversations, too.

Measurement 159

Measurement Brand Branding Pitching 159

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

MAY 26, 2017

She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns. At Thought Bubble Communications , one of our many strengths is media relations. One of the reasons we are so successful is because we relate to people as people.

Analytics 227

Analytics Measurement Pitching Travel 227

Cision

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Promote via earned media (media coverage & social mentions).

Infographics 235

Infographics Case Study Content Marketing Video 235

Flack's Revenge

NOVEMBER 10, 2016

Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. ” Those who took the time to produce quality content, nurture social communities and post consistently saw their online influence grow. .”

Facebook 184

Facebook Web Social Media Engineering 184

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Aaron Komo, senior brand manager for social and community at Noom. 2 Leverage Anonymized Data For your Social Channels: “A Macro Trend we’re seeing is content that’s data-informed,” says Noom’s Komo. 4 Use Pop Culture – But Carefully !

Social Media 62

Social Media Marketing Media Instagram 62

PR Insiders

JULY 12, 2021

It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! TV and radio stations also often post interviews online, reaching audiences far beyond the limits of their broadcast signals.

Print 78

Print Newspapers Media Skype 78

Cision

DECEMBER 6, 2017

PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Successful brands coordinate across PR and marketing to holistically leverage paid, earned and owned media to drive business outcomes.

How To 223

How To Marketing Storytelling Measurement 223

Cision

JULY 13, 2016

I’d arm them with a social strategy (and simple PR strategy if I wasn’t scoped to do it myself) and ways we could repurpose (with title cards, use as a media hook, etc.) More times than not, the video would be shared just once via social, and then live somewhere on the website—a missed opportunity for sure.

Print 120

Print Tourism Transportation Film 120

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. This Is Happening Everywhere.

How To 198

How To Real Estate Web Case Study 198

Deirdre Breakenridge

SEPTEMBER 14, 2015

A Guest Post By Corina Manea, PR & Social Media Strategist. It’s no secret that to succeed in PR you need to be a “forever student”, always learning, always ahead of trends and constantly improving your craft. Put your client first, make them feel unique, make them feel you truly care about them beyond your job.

Customer Service 150

Customer Service Training Internal International 150

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. But while the industry looks to them for social media clout and as on-point brand spokespeople, there are other ways to leverage these relationships.

Pitching 149

Pitching Strategy Examples Banking 149

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. The auto business is essentially a relationship business.

Automotive 68

Automotive Technology Engineering Trade Shows 68

wiredPRworks

JANUARY 3, 2020

2020 Influencer Marketing Speaker: Barbara Rozgonyi, CEO CoryWest Media LLC. But, influence is something that goes way beyond selling tons stuff of on Instagram. 2020 Influence: How Corporate Communicators Can Rethink, Reframe & Refocus on Results Right Now. Influencer marketing is hot, hot, hot. RETHINK INFLUENCE. Ready, set.

Trends 52

Trends Marketing Corporate Instagram 52

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. In a global environment, every word matters – – and must be catered to each language, platform and culture intentionally. Words matter. How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

wiredPRworks

JANUARY 3, 2020

2020 Influencer Marketing Speaker: Barbara Rozgonyi, CEO CoryWest Media LLC. But, influence is something that goes way beyond selling tons stuff of on Instagram. 2020 Influence: How Corporate Communicators Can Rethink, Reframe & Refocus on Results Right Now. Influencer marketing is hot, hot, hot. RETHINK INFLUENCE. Ready, set.

Trends 52

Trends Marketing Corporate Instagram 52

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. When you see an influential journalist looking for a source to speak about something beyond what your organization can address, find someone anyway. Maybe you’re aware of a university professor or think-tank analyst.

Pitching 102

Pitching Transportation Report Travel 102

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium. I am a College Professor. Community Building.

Education 224

Education Community Social Media Energy 224

Stern + Associates

JUNE 5, 2023

Beyond Automation: AI as a Collaborative Force Computer scientist Iyad Rahwan , managing director of the Max Planck Institute, is an expert in AI ethics. From Hollywood writers to U.S. Senators , everyone’s talking about generative artificial intelligence (AI) tools like ChatGPT, and the news isn’t slowing down.

Technology 99

Technology Ethics Leadership Groups 99

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. The startling results: less than 2 out of 10 (19%) of moms surveyed say they have had a meaningful interaction with a brand on social media. 1: Entertain.

Brand 100

Brand Branding Pinterest YouTube 100

Doctor Spin

MAY 21, 2023

Collaborating with a great PR agency could be your secret weapon. Why a PR Agency is Your Secret Weapon IV. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Having worked at (and with!) Here we go: Table of Contents I. Retainer PR agency.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. Yet, we still receive feedback from clients that, although our media coverage secured looks great, it doesn’t appear to have a tangible impact on the bottom line .

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Konnect Agency

FEBRUARY 10, 2020

As a marketing pro or entrepreneur, you’re no stranger to the fact that a digital marketing mix is the secret sauce to driving your brand forward. Weaving earned, owned, paid and shared media together is what keeps you afloat and relevant. Paid media comes with a high price tag. Paid media comes with a high price tag.

How To 72

How To Media YouTube Social Media 72

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 percent engagement per post compared to.07 07 percent for Facebook. You already know about them. However, don’t use all 30.

Instagram 158

Instagram Publicity How To Social Media 158

Doctor Spin

NOVEMBER 29, 2023

Some experts will go for the easy route by simply presenting themselves as such on social media. What does thought leadership entail? What does it take to become a thought leader? What are the pros and cons of being a thought leader? In this blog post, I’ll explore the principles of thought leadership as a PR strategy.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Cision

JULY 13, 2015

According to Wharton professor Adam Grant, people that give more of themselves than they receive (givers) are the least successful people in the workplace. This may seem like a counter-intuitive way to start out a piece about networking until I tell you that the most successful people in the workplace tend to be givers as well.

Writing 120

Writing Social Media Community Course 120