NewsWhip

OCTOBER 24, 2023

So that’s what we’ve done this time around — as well as the earned media analysis you’ve come to know and love, we’re also including some snapshots from across the social web on some of the biggest brands in the world. But in September it was Shaq’s relationship with big retailers that brought the headlines, both in earned and social media.

Reddit 78

Reddit Brand Branding Film 78

ImPRessions - Crenshaw Communications

JUNE 2, 2020

We observed comforting and empathic language across all the email campaigns reviewed, from legacy retailers to newer DTC brands.”. “To strengthen relationships with customers and support sales, brands are wrapping deals and discounts in a care package of empathy,” said Dorothy Crenshaw, CEO of Crenshaw Communications. “We

Study 170

Study Brand Branding B2C 170

Cision

JANUARY 10, 2018

Cesar Beltran, owner and chief technologist at e-commerce web agency Blackbelt Commerce , credits the business’s growing success to their commitment to high-quality and actionable content. This means that a solid content marketing strategy will do wonders for your brand messaging.

Brand 254

Brand Branding Web Content Marketing 254

Communications Conversations

SEPTEMBER 14, 2022

Sure, beauty and retail brands have thousands of pieces of content to choose from daily. If you’re struggling to find UGC on the social web, why not work directly with an engaged audience right under your nose? I realize user-generated content can be a bit tougher for some brands than others. But, what about B2B brands?

Brand 215

Brand Branding Instagram Video 215

NewsWhip

FEBRUARY 24, 2022

The retailer announced on February 23rd that it would be testing an expansion of its Starbucks offering to include coffee delivery during pick-ups, and the news has quietly made big waves, particularly among moms who shop at the store. Engagement in unexpected places .

Web 78

Web Instagram Retail Facebook 78

Stephen Waddington

MAY 9, 2020

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. It has pivoted to record stories about the crisis and provide web services.

Brand 157

Brand Branding Travel Crisis 157

NewsWhip

JUNE 1, 2018

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. According to the National Retail Federation, consumer spending will reach a near-record […].

Social Media 68

Social Media Pinterest Retail Media 68

Axia PR

DECEMBER 15, 2019

Using news, social and web media, she helps clients build awareness, trust and consideration with their target audiences. Prior to joining Axia in August 2019, she had years of retail, theme park and quick service restaurant experience.

Publicity 62

Publicity Construction Retail Web 62

Stephen Waddington

JUNE 2, 2018

Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report. 9 Product search and social media attribution The retail might of Amazon is undeniable. 10 Modernisation of retail Retail continues to shift online.

Report 92

Report Trends Retail Marketing 92

Communications Conversations

JANUARY 13, 2022

And, they were the first retailer to pilot shoppable livestream events on major social platforms, including TikTok, YouTube and now Twitter. Pac-Sun has an entire section on their web site where they’ve curated these events–much like Walmart. They launched Walmart.com/live. But, Walmart is hardly alone.

Pinterest 97

Pinterest Retail YouTube Web 97

PRSay

APRIL 29, 2019

Benefits headlines of 10 words or longer sell more products than short headlines, wrote Ogilvy, citing research from the New York University School of Retailing. If so, please join PRSA and Ann Wylie at Reach Readers Online — a three-day email-, blog- and mobile web-writing Master Class on July 24-26 in Portland, Ore.

Writing 155

Writing Retail Training Customer Service 155

Cision

APRIL 28, 2017

Initially, it was predominantly retail investor-based. If just a startup but with a web presence under construction, perhaps; more mature business, no. Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. Since 2012, the study has evolved.

Infographics 174

Infographics Comparison Construction Study 174

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

Other groups, including labor unions, the National Retail Federation, and the Chamber of Commerce, followed with strong statements of condemnation. .” Of course, the point of trade and lobbying groups, in part, is to act together to shield individual members from having to make a stand on tricky issues.

Corporate 338

Corporate Policies Groups Public Affairs 338

Cision

JANUARY 6, 2017

It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. We start every project asking the question, “If we owned this restaurant, retail store, or product line, what would we actually do?” Why do you identify ‘buzz’ as being so important?

Retail 225

Retail Consumer Brand Branding 225

PRSay

DECEMBER 28, 2021

Web tracking – When URLs pass through tracking data to your website, you’re able to track what people do once they get to your website from an email. An online ticket retailer might ask users to input their favorite sports team before sending email alerts about specific event tickets.

Marketing 208

Marketing Apparel Data Software 208

Cision

MAY 6, 2015

What this retailer is saying is that it is worth 10 percent of their retail cost to understand the referral channel that your order came from. From a digital standpoint, Google Analytics is a great measurement tool to understand customer behavior on a web property. to explore some of the tools that are out there. Post-purchase.

Engineering 120

Engineering How To Measurement Analytics 120

Mindful Marketing

JUNE 14, 2019

Eric decided to check the price for the same Amazon item, using a different web browser—one he had never used before to order from Amazon. It’s more likely that Eric’s experience was a result of the strategy that many online retailers increasingly apply: dynamic pricing.

Retail 55

Retail Consumer Software Web 55

Cision

APRIL 27, 2017

For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Web analytics owners can be a good place to get valuable data about your target audience. When crafting a story leveraging this pillar, we’re talking less about what people do, and more about what they say. The social networks can be helpful for this.

Storytelling 146

Storytelling Data B2C B2B 146

Reputation Us

AUGUST 1, 2016

Capistrano comes to LT Public Relations from MIA BELL, a full service retail strategy firm that specializes in national business development for brilliant natural, organic beauty and personal care brands. He supported the PR team through media relations and content development for the web, social and print.

Internal 60

Internal International Crisis Management Retail 60

Communications Conversations

NOVEMBER 10, 2016

That is–over-relying on web sites and desktop views to drive employee awareness and understanding of key company priorities and issues. Think of all the companies and industries this impacts–health care, manufacturing, retail. Yet, many companies still lag behind. Those employees without desktop access. Doing work.

Mobile 122

Mobile Employee Communications Retail 122

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. That’s a blog post for another day.

Blogging 111

Blogging SEO Web Google 111

Presspage

DECEMBER 26, 2017

I worked in several accounting jobs during the 1980s and then part-time retail when my first child was young. I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. During those six years, the internet was taking shape.

Community 115

Community Software Education Web 115

Cision

JANUARY 29, 2016

Find out where your audience is hanging out on the web and do as many content partnerships with those places as makes sense. I sell far more of my career strategy books at conferences where I speak and my seminars than through any of the retail channels… A: For me personally, audiobooks. A: Love partnerships.

Content Marketing 120

Content Marketing Education Retail Government 120

NewsWhip

NOVEMBER 2, 2021

One such recent incident involved Walmart and a fake press release claiming the retail chain would accept cryptocurrency from Litecoin as a payment method. First person perspectives, specifically those published by VICE, traveled around the social web more often. Certain pieces about worker strikes also resonated more than others.

Crisis 78

Crisis Brand Branding Airlines 78

Communications Conversations

NOVEMBER 30, 2020

Because, visuals matter on the social web of 2020–even on LinkedIn. As we continue in this pandemic, I think that’s a good reminder for us all–whether we’re working in health care, retail or B2B. On the other hand, look at Hereford’s post. It’s a lot of the same message, right?

LinkedIn 88

LinkedIn Insurance Insurance Video 88

NewsWhip

MAY 19, 2020

The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . These were Grumpy Cat, one of the earliest memeable pets on the modern web, and Larry Tesler, who invented cut, copy, and paste. Both articles saw more than a million engagements.

Technology 97

Technology Analysis Privacy Facebook 97

Communications Conversations

OCTOBER 24, 2014

Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY crafts (two areas of “interest” for a giant retailer like Target, who just happens to sell all of the items that go into said goodies and DIY crafts).

Instagram 146

Instagram Case Study Brand Branding 146

Shift Communications

DECEMBER 18, 2014

Even something as seemingly primitive as foot traffic counters in retail stores is a form of owned media measurement, because a retail store is just as much a media experience as it is a place of transaction. Measuring PR success must use owned media analytics to connect the top of the funnel (awareness) with the rest of the business.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Flack's Revenge

NOVEMBER 12, 2015

The Singles’ Day has intensified the rivalry between the two e-commerce retailers in China, Alibaba Group and JD.com. In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities.

Social Media 120

Social Media Media Apparel Retail 120

NewsWhip

JUNE 4, 2020

The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . These were Grumpy Cat, one of the earliest memeable pets on the modern web, and Larry Tesler, who invented cut, copy, and paste. Both articles saw more than a million engagements.

Technology 78

Technology Analysis Privacy Facebook 78

PR Fuel

MARCH 19, 2021

According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. We are a press release service that acquires web traffic and media coverage for our clients. Perhaps it’s not bringing you the attention, clients, and revenue you deserve? Have you considered distributing an online press release?

Small Business 90

Small Business Writing Engineering Infographics 90

Stephen Waddington

MAY 14, 2018

Finally, there’s the retail opportunity. Voice assistants bring a further level of disintermediation to the web. There are voice directed applications that typically pull information from the internet, and serve it in an audio format. Amazon and Google have both publish libraries. Alexa is an audio shop front for Amazon.

Publicity 84

Publicity Marketing Google Radio 84

Buzzstream

MARCH 13, 2024

Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. For example, a fragrance retailer, Aroma Retail, created a Superbowl-scented candle to pitch around the Superbowl. Let’s take a look at this overlap.

Digital PR 71

Digital PR Construction Case Study SEO 71

Polaris

JANUARY 2, 2015

retailer of guitars, amplifiers, drums, keyboards and lighting equipment, uses content to help musicians improve their craft while providing undiscovered musical talent the opportunity to achieve success. You may even find me guest blogging on other marketing blogs around the web. This post explained how Guitar Center, the largest U.S.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Beyond PR

FEBRUARY 8, 2018

You’ll notice how martech brand SEMrush is adding their expert insight in helping their followers reach the fairly universal goal of getting more web traffic. Additionally, 44 percent of consumers said they would return to a retailer that remained actively engaged with them after a purchase.

Brand 72

Brand Branding How To Web 72

Sword and the Script

DECEMBER 15, 2015

With nearly $9 billion in projected sales in 2015, that’s a ball park price tag for Yahoo’s web business. digital from its start in 1994, has buried many traditional retailers online. Jeff Bezos already owns the Washington Post and it’s no stretch to say search technology is at the center of the Amazon ecommerce business.

Content Marketing 60

Content Marketing Marketing Retail Web 60