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Why Mobile Content Strategy is Important to PR

The Proactive Report

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. Mobile Web. And don’t forget about the content being consumed on the mobile web. Infographic courtesy of Kargo.com. How much engagement do you get from mobile?

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Infographic: Does Wall Street Require Issuers to Have an IR Website?

Cision

Initially, it was predominantly retail investor-based. If just a startup but with a web presence under construction, perhaps; more mature business, no. Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. Since 2012, the study has evolved.

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8 Tips on Creating an Online Press Release for Small Businesses

PR Fuel

According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. We are a press release service that acquires web traffic and media coverage for our clients. Call to Action.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. . Chrome currently fields more than half of all global web traffic.

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Share your data for a better PR program

Shift Communications

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: Web analytics software, marketing automation software, audience metrics systems on and offline.

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5 Ways to infuriate journalists with your online newsroom

MaccaPR

Yeah, you might find the newsroom on a site map or buried in the About Us section – but for some reason, web designers are designing online newsrooms as if they were hidden Easter eggs for journalists. Five years ago, most newsrooms catered to one audience –journalists – and chiefly served as repositories for news releases.

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3 Tips for Getting Your Online Video Act Together for 2016

Waxing UnLyrical

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

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