PR 20/20

OCTOBER 11, 2018

automates the content marketing process and provides insights on how to generate better results from content. Atomic Reach is an artificial intelligence platform that delivers deep insights on critical data points that influence and affect the performance of text-based content. It unlocks the value of images and videos.

Tools 71

Tools Marketing Enterprise Software 71

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

NOVEMBER 1, 2016

In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. The casual observer in any retail store will find it unmistakable. Influencer marketing isn’t new, as the lede to this post articulates.

Marketing 60

Marketing Study Survey Content Marketing 60

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. If you enjoyed this post, you might also like: Survey Finds Tough Grades on B2B Content Marketing.

Marketing 60

Marketing B2B Local Customer Service 60

Beyond PR

AUGUST 25, 2016

Finally, earlier this year Amazon announced that its cloud-based hosting service, Amazon Web Services (AWS) earned $10 billion in revenue. Amazon.com serves consumers and AWS serves enterprises that need web based services. Through that lens, AWS and Amazon retail are very similar indeed.”.

Storytelling 40

Storytelling Brand Branding Wireless 40

Cision

MAY 26, 2017

TOMS also sets a significant example in the retail and ecommerce space. Most importantly, be sure to sincerely thank all of your customers for their efforts. Without having customers support your brand, you will not be nearly as effective in helping the cause.

Blogging 150

Blogging Community Retail Consumer 150

Cision

JANUARY 10, 2018

However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. This means that a solid content marketing strategy will do wonders for your brand messaging.

Brand 254

Brand Branding Web Content Marketing 254

The Proactive Report

DECEMBER 24, 2014

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. How does your brand’s mobile content meet this need? Mobile Web. And don’t forget about the content being consumed on the mobile web.

Mobile 201

Mobile Strategy Web Consumer 201

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Sales staff in retail outlets. Anyone public-facing in an org can help with content.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Cision

APRIL 25, 2016

Ideally for eCommerce and retailers with high web traffic and large inventory). Marketing API – for larger advertisers who want to build an in-house management tool for ads; the API is a free interface to Facebook. Dynamic product ads (Ads that allow businesses to promote their entire product catalog on Facebook.

Facebook 120

Facebook Advertising Advertising Measurement 120

Beyond PR

FEBRUARY 8, 2018

You’ll notice how martech brand SEMrush is adding their expert insight in helping their followers reach the fairly universal goal of getting more web traffic. Additionally, 44 percent of consumers said they would return to a retailer that remained actively engaged with them after a purchase.

Brand 72

Brand Branding How To Web 72

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

Norton's Notes

SEPTEMBER 16, 2016

Do you want to improve web traffic, online conversions, increase followers, shares or just improve all round? The industry often goes for expensive solutions like the ones I use such as Radian6 , Sysomos or the more simplistic-yet still powerful content marketing software like BuzzSumo or SEMrush. WORK OUT WHAT YOUR GOALS ARE.

Social Media 28

Social Media Pinterest Media Analytics 28