5W PR
NOVEMBER 23, 2020
Before the pandemic, less than three-fourths of the top ten retailers out of 125 identified by multichannel consultancy firm FitForCommerce had been employing omnichannel best practices. As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel.
PRSay
APRIL 29, 2019
.” The correct answer is the second choice, and that’s because it’s a “benefits headline,” which is a type of headline that entices your readers by showing how your product, service or idea will make your life better. Here are five tips for crafting effective benefits headlines: 1. Pile on the perks.
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Cision
MAY 6, 2015
Marketing is responsible for X, Customer Service for Y, PR for Z. One way to measure this would be for the customer service reps to ask customers how they heard about the company. From a digital standpoint, Google Analytics is a great measurement tool to understand customer behavior on a web property.
Waxing UnLyrical
MAY 2, 2013
I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. That’s a blog post for another day.
Sword and the Script
MAY 14, 2016
The face of a nearly brand new iPhone 6s looked like a spider web. That day, I became a lead and one that converted the old fashioned way: retail foot traffic. So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. PR’s Value in Revenue Creation.
Waxing UnLyrical
DECEMBER 20, 2012
Have a product, service, business that will make it more natural for people to find you as they are conducting searches. In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition. What about organic growth? Since I have no additional support, I am finding growth hard.
PR 20/20
SEPTEMBER 17, 2019
Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more.
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