ImPRessions - Crenshaw Communications

AUGUST 17, 2022

25 Ad Tech Journalists To Follow On Twitter. Twitter is an excellent way to build a list of go-to journalists. Top Ad Tech Conferences For PR Exposure. Conferences and speaking engagements on panels get executives in front of a room of peers and positions them as a credible resource for both media and analysts.

Conference 319

Conference Privacy Leadership Data 319

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Medianet Australia

MARCH 26, 2024

It might be no surprise that metropolitan-based media outlets are better resourced than regional and community-based outlets, but to what extent?

Resources 52

Resources Media Survey Community 52

Sword and the Script

JANUARY 2, 2024

Here are the top 10 most-read posts from the last 12 months. 5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter) A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources.

Blogging 113

Blogging Software B2B Survey 113

PRSay

JUNE 28, 2023

When it’s done well, combining innovative strategies with the foundational principles of the PR business: building trustworthy, mutually beneficial relationships with journalists and other members of the media. Getting what you give A reporter’s introduction to your brand’s story often occurs when your press release lands in their inbox.

Brand 136

Brand Branding Infographics How To 136

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. 65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. 2% said “personal safety and security issues.”.

Survey 90

Survey Journalism Study Pitching 90

Bianchi Biz Blog

MARCH 21, 2024

There certainly isn’t a lack of information available out there and it can be difficult to decide which resources are the best to focus your time on when it comes to keeping automotive and mobility technology supplier executives informed. The show traditionally wraps up with the popular Spend My Money segment. Smith Show. Happy listening!

Automotive 119

Automotive Mobile Technology Transportation 119

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft.

Interviews 296

Interviews How To Reddit Journalism 296

PRSay

APRIL 9, 2024

Comms pros can find more resources on the topic here. According to the World Economic Forum’s Global Risks Report 2024 , disinformation is considered the world’s top risk in the next two years and the fifth global risk in the next 10 years. In 2024, more than 50 countries worldwide are in election cycles.

Education 94

Education Resources Interviews Study 94

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. Often we work with trade journalists who cover highly technical categories and need commentary and background from specialized experts. . They often break news before anyone else. Dark Reading. Bleeping Computer. TechRepublic.

Enterprise 296

Enterprise Trends Journalism Resources 296

ImPRessions - Crenshaw Communications

MAY 25, 2023

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. One platform that has gained significant attention in recent years is Substack. What is Substack?

Analysis 156

Analysis B2B Interviews Tools 156

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

Even though the number of outlets and reporters who cover the space has increased as the threat has grown, cybersecurity journalists demand more from the PR professionals they know. While cybersec journalists typically monitor the latest hack or vulnerability, how they cover the news changes from reporter to reporter and outlet to outlet.

Privacy 294

Privacy Media Telecommunications Conference 294

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. here’s the top five: inflation (34%), interest rate (33%), repurchase (29%), supply chain (29%) and cybersecurity (9%).”

B2B 105

B2B Survey Pitching Software 105

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. As always there are links to the underlying resources for anyone interested. The breakdown for the top metrics for each segment follows below. While I’m based in the U.S.,

Report 105

Report Publicity Marketing Pitching 105

Cision

APRIL 26, 2017

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. Mobile compatibility, video and image-based content, influencer marketing and social media as a journalistic resource were all cited as rising trends.

Infographics 266

Infographics Brand Branding Video 266

PR for Anyone

SEPTEMBER 8, 2021

If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists. This past year, journalists went through the same things we did… working from home, stay at home parents, home school teachers, not seeing their loved ones, etc. Build a relationship with a journalist.

Television 221

Television Pitching Interviews Radio 221

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Pay attention to top users and keep them engaged on these social media platforms. Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats.

Trends 124

Trends Pitching Twitter Nonprofit 124

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Rather than pitching a tech-centric journalist, I approached a Fast Co.

Media 96

Media Sports Agriculture Pitching 96

PR for Anyone

NOVEMBER 3, 2021

It’s how you get the journalist to read your email pitch. Step 3 – Find the Right Journalist. Here is my top-secret resource for finding journalists…. A favorite resource I discovered to find email addresses is, [link]. Step 2 – Create Great Hooks. The hook is your subject line. It’s Google.

Real Estate 130

Real Estate Publicity Television Local 130

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Quality writing rises to the top. An announcement can hook in journalists.

SEO 221

SEO Data B2B Writing 221

5W PR

APRIL 18, 2024

Networking with a purpose Forge connections with potential customers, partners, and journalists relevant to the company’s niche. Quality over quantity Aim to create top-notch content that brings real value to the target audience. Build genuine relationships, offering value first and foremost before expecting anything in return.

B2B 78

B2B Media LinkedIn Infographics 78

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The role of public relations may not be top of mind. A deep understanding of media and influence Experienced PR teams offer deep and varied relationships, from the companies they work with, to journalists and influencers. A big-idea resource Who can put a price tag on a great idea? However, it should be.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

MAY 3, 2021

It’s always great to generate coverage within top-tier technology publications like TechCrunch or VentureBeat. Granted, the data integration capabilities of a digital transformation tool may not be at the top of most executives’ reading lists. The key is to choose a relevant area and bridge back to your core product or service.

Retail 368

Retail Media B2B Pitching 368

Buzzstream

FEBRUARY 9, 2024

Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release. Journalists rarely share infographics, so this is more of a blogger outreach tactic.) You can also pull from third-party data sources, like government sites.

Google 71

Google Infographics Pitching Resources 71

Onclusive

JANUARY 7, 2021

most top executives agree that public opinion and corporate reputation are more relevant for business decision-making today than they were in the past, which means that communications has an impact on the achievement of organizational goals. Understanding the purpose and contribution of the communications team to organizational success.

Communications 248

Communications Corporate Reputation Employee 248

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources.

Automotive 76

Automotive Mobile Technology Resources 76

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. If we missed you, let us know.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. Two types of content pieces that stood out this year were resources and the PR Tech Briefings. Intrado has the resources to rival Cision and Meltwater so a third large competitor is good for the PR market.

SEO 100

SEO Software Resources Newspapers 100

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. Last time I checked it was around 6 PRs for every journalist.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

JUNE 6, 2023

Among the top five uses are: 69% use it image creation; 58% use it to generate text; 50% use it for voice and audio purposes; 37% use it in chatbots; and 36% are using it for coding. Top challenges facing PR. Top challenges facing journalism. Nearly half (49%) say they rely on AI to produce final content.”

Survey 144

Survey Software B2B Pitching 144

ImPRessions - Crenshaw Communications

MAY 7, 2020

Twitter is an invaluable resource for both PR pros as well as top media and influencers. Every PR professional should have a curated network of journalists for the latest news, trends, and insights. Any retail journalists I should be following? Love it or hate it, when news breaks, Twitter is the go-to source.

Retail 245

Retail Twitter Real Estate Trends 245

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

OnePitch

NOVEMBER 9, 2022

Subject line: ATTN: [journalist name] – Forbes – Feature Inquiry. Barbershops are known for being one of the many safe spaces men have created to feel comfortable communicating, which makes Eric an incredible resource. Also, the journalist mentioned she thought it was perfect for Black History Month.”.

Pitching 85

Pitching How To Interviews Resources 85

Sword and the Script

AUGUST 1, 2022

Top three comms challenges. Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Owned media is the top area of emphasis.

Survey 129

Survey Communications Measurement Internal 129