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Six Tips on Building Positive Relationships With Journalists [Infographic]

Deirdre Breakenridge

A Guest Post by Amanda Levenson, UMASS at Amherst Student, PR Expanded Infographic Contest Winner. For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. I selected this topic because I am a Journalism major with five internships under my belt.

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Infographic: What’s the State of the Media in 2016?

Cision

The infographic, inspired by the results, shows some of the highlights of the report, including the top trends in journalism, a look at how reporters use social and what skills communicators need to improve. Two-thirds of journalists rate press releases as one of the most important PR resources.

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B2B and B2C Content Marketing Statistics 2019 [Infographic]

Inbound PR

In fact, 88% of B2B content marketers say that creating content makes their audience view their organisation as a credible and trusted resource. I learned this from a very cool infographic from my friends over at PointVisible that I want to show you today. Content has become a business asset.

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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

Check out the survey highlights in our original infographic and read more in our news release. For those who answered “no” to using influencers, they commonly cited budget and/or resource restrictions and not knowing where to start with an influencer program as their primary challenges. Will you be a #ContentMachine in 2016?

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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.

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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Beyond PR

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. The top three elements include photos, social media posts and videos.

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10 Steps to Writing Content that Gets Read [Infographic]

Solo PR Pro

This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers. It is also a good resource to keep you on track when you are tasked with content marketing. The Epic Content Cycle Infographic from SmartBlogger.com. We'd love to hear your feedback.