How employee resource groups enhance internal comms efforts

PR Daily

As organizations grapple with racial and social justice issues facing the world, employee resource groups can be a great way to help advance DE&I both internally and externally. The post How employee resource groups enhance internal comms efforts appeared first on PR Daily.

Why employee resource groups merit serious investment and support

PR Daily

That’s where employee resource groups (ERGs) have come in. From there, such efforts came to be known as affinity groups, then employee resource groups. Now there are even more custom names: business networks, business resource groups, etc.

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Acceleron and HLK connect farmers with resources to fight the stigma of mental illness

PR Daily

Recognizing mental health crisis in the heartland, HLK and Acceleron launched a campaign to link hurting farmers with resources, winning Best Brand Activism honors in PR Daily’s 2020 CSR Awards.

How to use podcasts to reach essential internal audiences

PR Daily

Podcasts are immensely popular—but that’s not biggest reason you should consider creating an internal broadcast for your organization. The internal podcast is a solution for a looming employee-engagement crisis as workers face burnout and overwork, Hammad says.

95 helpful tools and resources for communicators

PR Daily

The trick is finding a nice mix of resources that make your job easier—not more complicated. Online research and resources that show how people around the world use the internet. Survey forms for external or internal research. Online survey platform for external or internal research. It’s time to embrace technology, learn a new skill, try different platforms, and take advantage of resources that provide a competitive edge.

How internal communications will change again in 2021

PR Daily

RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. Coordination activities between corporate communications, human resources, and executive management teams will increase. Think multi-channel and measured.

What will internal communications look like in 2021?

PR Daily

Katie Liston, head of marketing for Contact Monkey, shared some key findings from a recent global survey of internal communicators. With the events of 2020 reshaping so much of the employee experience, it’s no surprise that the internal communications world was transformed as well.

5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. In 2017 McKinsey found that only 17% of companies report investing in some form internal communications technology. Internal comms should be easy on the eyes.

95 helpful tools and resources for communicators

PR Daily

The trick is finding a nice mix of resources that make your job easier—not more complicated. EVENT: Create powerful corporate content that engages internal and external audiences.]. Online research and resources that show how people around the world use the internet. Survey forms for external or internal research. Online survey platform for external or internal research. It’s a wonderful time to be a communicator.

8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. 8 reasons to invest in internal PR. Internal communications initiatives that foster engagement become even more critical when colleagues are spread across the city, or even the country. Internal comms drives good customer service. Internal comms makes employees happy. Internal comms is a great recruiting tool.

5 indispensable content marketing resources

PR Daily

RELATED: Create powerful corporate content that engages both internal and external audiences ]. That’s where Kred, an influencer marketing resource, can help. Content might be king, but creating it doesn’t have to be a royal pain. There’s no easy path to ruling the content marketing kingdom. However, here are five tools that will keep the odds of holding the throne ever in your favor: 1. Google Keyword Planner.

COVID-19: What?s changed (and has not) about internal communication

PR Daily

Reliance on managers by leadership, human resources and communicators is more important than ever when it comes to internal outreach—even if they have had limited or no experience keeping a remote team engaged. The post COVID-19: What’s changed (and has not) about internal communication appeared first on PR Daily. COVID-19 Crisis Communications Internal Communications The Consultant is In

15 crucial content marketing resources and tools

PR Daily

A tool like this is valuable because it streamlines and automates strategies you already know you should be implementing,” FE International founder Thomas Smale said of GrooveJar. Which tools, platforms or resources have you found to be indispensable? The post 15 crucial content marketing resources and tools appeared first on PR Daily.

PR pros mark International Women’s Day

PR Daily

For International Women’s Day, many organizations are looking to celebrate the work of their female colleagues—and the PR industry is a focal point. For example, many organizations have created internal resource groups so colleagues can turn to each other for support. She says this kind of effort inspired her to create an event for International Women’s Day that would feature 20 female leaders on a panel to talk about lessons from their careers.

Experts lay out the role internal comms should play in refreshing and reinvigorating the workforce

PR Daily

Norton , who leads internal communications at Thumbtack , says companies must be willing to explore new ways to help employees connect. Norton, head of internal comms at Thumbtack. COVID-19 Crisis Communications Employee Engagement Internal Communications Leadership Communications

5 Ways to Improve Internal Communication

Cision

Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. Treat your internal publics like your external publics. “Internal communications should not be treated as a one-size-fits-all proposition.” But when you want to get information out internally how do you do it? The point that IPR makes is that we spend much more time personalizing our messaging externally than we do internally.

Valuable HR Resources

Konnect Agency

Your HR team should be a crucial part of your internal and external communications structure, however not all companies are yet at the stage where they have a dedicated HR team. The following helpful resources are made available by government agencies and HR organizations and may help you navigate the needs and rights of your employees during this crisis. The post Valuable HR Resources appeared first on Konnect Agency

To rev up internal engagement, think like a marketer

PR Daily

Applying tactics that range from launching an intranet campaign to reorganizing the newsletter, Ellie Mae boosted internal engagement. Run your internal comms like a marketer” is a rallying cry seldom heard across the land. Yet Sara Karam Holtz, director of internal communications at Ellie Mae , is doing just that—drawing on her background as a marketer to better reach her internal audience. SURVEY: Measure how well your internal comms stack up ].

3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control.

Should We Take the "Internal" out of Internal Communications?

PR Job Coach

Internal communications” is an anachronism. Born from the recognition that employees were becoming a critical constituency, companies at the turn of the century began establishing internal communications departments to develop employee morale. According to one historical source , internal communications was a mechanism to help employees understand a company’s mission and instill a sense of pride in the organization. Should We Let Go Of Internal Communications?

Creating an internal task force around return to the workplace

PR Daily

Whether a percentage of your workforce has returned to the office, or will remain remote in the short or long-term, this is an issue that employees have questions around—and you need to be prepared to answer.Regardless of your organization’s timetable to returning to the physical office, waiting to create an internal task force on this issue is not recommend. The post Creating an internal task force around return to the workplace appeared first on PR Daily.

5 blunders to avoid with your internal podcast

PR Daily

Despite a wide variety of preferences, the largest segment of employees favored podcasts that provided insights from company leaders or “deeper discussions” of internal news. If your employees aren’t taking advantage of the resource, you should find out as soon as possible and figure out how to make the product more appealing and useful to them. The post 5 blunders to avoid with your internal podcast appeared first on PR Daily.

Corporate communicators struggling with internal measurement—here are the obstacles

Agility PR Solutions

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software. The post Corporate communicators struggling with internal measurement—here are the obstacles appeared first on Agility PR Solutions.

8 worst practices in international PR

PR Daily

A quarter-century later, more is at stake and international terrains are even harder to traverse. That makes sense, but when corporate HQ exercises strict control and approval over every overseas action, bureaucracy handicaps the international PR effort. Instead of doing a good job in two of those markets, they spread their resources too thinly across four countries, with little or no success. Conducting international PR long distance.

The Content Marketing Intern’s Syllabus

Contently - Strategy

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. New interns will have to learn everything from the confusing marketing lexicon to email marketing and ROI (that’s return on investment). To help all the new and aspiring content marketing interns out there, I decided to create this syllabus. All these resources should help you tackle your internship head on.

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. Technology companies often put on hack-a-thons internally, but doing it externally has potential too. Try partnering with non-competitive businesses in your local area to share resources.

Free Resource to Help Your Team Assess and Escalate (or not) a Negative Event

Melissa Agnes

Therefore, you want to make sure to have a subset group of internal experts that the IT team knows to call in, to help them assess the potential scope and breadth of the situation and decide whether escalation is necessary. Feel free to download this as a resource and adapt it to the structure, needs, and objectives of your organization. Click here to download this resource.

16 stellar blogs and websites to fuel internal communication success

PR Daily

FREE REPORT: Benchmark your internal comms efforts against your peers ]. Backstitch’s writers cover a broad range of internal comms-focused topics, including legal tips and specific how-tos that might make your job easier. Institute of Internal Communication. The Institute of Internal Communication (IoIC), located in the UK, is dedicated to promoting a deeper understanding of internal communication. Internal Communications

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Internal communications. Human resources best practices. How is COVID-19 misinformation affecting your crisis responses and communications efforts among both internal and external audiences? The post Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic appeared first on PR Daily.

Working with Global Media: CNBC International and The Associated Press Share Tips

Business Wire

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. To find out, Business Wire Hong Kong invited two renowned journalists from the Associated Press and CNBC International to speak to a sold out and inquisitive audience at The Hub in Wan Chai. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International.

Tips For Being A Kick-@$$ PR Intern

Shift Communications

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. Taking the time to connect with a coworker will not only make work a fun place to be, but it will also give you more resources for your post-graduation career. Senior Account Executive (Previously PR Intern on the consumer team).

9 blog topic resources bursting with ideas

PR Daily

If you’re willing to dig, here are nine resources rich with fodder for your readers: 1. Miami’s International Boat Show. That’s how you build smart internal linking. Blogging can be a slog. One exhausting aspect of maintaining a blog can be generating fresh ideas—but it doesn’t have to be. Use automated headline tools. Several seasoned blogging pros have created tools for triggering a ton of writing topics. Here are five of the best: Jon Morrow’s Headline Hacks.

International Perspectives From PRSA’s Global Affairs Committee

PRSay

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. We have long been trying to understand the international perceptions of America. On these issues and others, we offer resources for Chapters, Districts and Professional Interest Sections, and can provide speakers for all sorts of events. Thought Leadership Global Affairs international public relations

Airlines cut jobs and flights, Starbucks moves to takeout mode, and Facebook offers resources for small businesses

PR Daily

Many airlines are reducing their national and international flights by as much as 85% as traveler numbers dramatically fall. Facebook offers COVID-19 resources to small businesses. The social media platform offered smaller organizations a resource hub containing instructions for keeping “safe and informed,” ways to relay information to consumers, and tools for connecting better with their followers, such as a livestream.

The not-so-secret way brands are creating podcasts (without exhausting internal resources)

Communications Conversations

I see four big reasons: Easier to outsource than produce internally. These days, you can’t read too much in the digital marketing realm without running into someone talking about how hugely popular podcasting has become. Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. But, have all those numbers and charts translated into more companies producing podcasts as part of their marketing mixes? Not really.

3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

There have been so many great resources coming my way lately, I just had to share. Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? Here is a very simple editable calendar, the daily PR & Marketing calendar of event hashtags , we can use to build that resource.

5 ways email metrics bolstered internal comms success

PR Daily

To keep its 3,400 employees informed of the publicity boost, FireEye’s internal communication team emailed them about the upcoming program. Stories like that, when you can tell them, are important for your employees to know,” says Tony Sapienza, FireEye’s head of internal and executive communication. “It Internal communicators also began using graphics, images and charts to draw people in. Armed with the new metrics, internal comms has a stronger voice.