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PR Tips For Staffing A Media Interview

ImPRessions - Crenshaw Communications

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. But how to ensure the interview goes well? . The steps taken by the PR person before, during and after an interview play a large role in its success. Pay attention during the interview. Don’t do it.

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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Check relevant trade publications.

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Business Leaders: PR Tips To Ace Media Interviews

ImPRessions - Crenshaw Communications

For any PR agency team , a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. While some executives are born to be media resources, and they’re every PR person’s dream. Use examples.

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7 Ways To Prep A CEO For A Broadcast Interview

ImPRessions - Crenshaw Communications

For PR pros , landing an on-air interview for a C-suite executive is a big deal. Unless they’re accustomed to giving public interviews and speaking to journalists frequently, there’s a good chance that even senior execs will need some coaching in advance of a key interview. Develop the interview’s messaging.

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PR Tips On Being A Quotable Media Resource

ImPRessions - Crenshaw Communications

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. Be prepared.

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28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm

Sword and the Script

It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis. This list isn’t intended to be exhaustive, but rather the resources below are some that I find helpful and think you might too. I may add or remove resources over time.

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3 Hacks to Prep CEOs Faster for More Authentic Interviews?

Remote PR Jobs

Originally seen on Medium Have you helped prep a harried, time-constrained CEO or high-level exec for a critical interview? No matter if it’s the NYT, WSJ, GMA, Cheddar, or Bloomberg, these are the top 5 practices that help me keep the interview feeling real and resonant. Use their words, not yours. Sometimes it works.