Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

JULY 7, 2021

To build trust, and to encourage a response to a solid pitch, even if the answer is no. This was not new technology and the name was virtually unknown in the States. Do you have any news for us to pitch? Never ask an executive if they have anything for us to pitch. Why bother? To put a face to our emails.

Agency 353

Agency Interviews Pitching Retail 353

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It was a very humbling experience.

Reddit 177

Reddit Software B2B Technology 177

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. I’m seeing a transition to virtual forums, webinar series, town halls, and on-demand conferences.

Conference 284

Conference How To Trade Shows Leadership 284

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. Improved technology is on the wish list, as well. Using data & technology to support your business case. As we mentioned earlier, technology in itself can be the subject of a business case for investment.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. Krebs on Security.

Enterprise 296

Enterprise Trends Journalism Resources 296

Sword and the Script

DECEMBER 28, 2021

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events. A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and these are driving pipeline and revenue. 8 Innovations in Public Relations Technology to Watch.

Blogging 138

Blogging Software Google Content Marketing 138

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Of course, you need a comprehensive, reliable and intelligent media database to make this possible.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

JULY 9, 2020

Join Onclusive’s 30-minute workshop led by Deidre Breakenridge & Rachel Beauvais who will demonstrate various uses cases and best practices for leveraging technology to understand trends in the media. Speaker & Webinar Information. Deidre Breakenridge. Pure Performance Communications. Rachel Beauvais.

Trends 74

Trends Media Pitching Technology 74

Flack's Revenge

OCTOBER 24, 2019

The space is still relevant; it will take longer for mass adoption BlockSafe technology was the first to market for solutions that protect crypto wallets We got attention and media coverage by busting the myth that blockchains are inherently secure.

Case Study 24

Case Study Enterprise YouTube Pitching 24

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Dealing with staffing issues touches on operations (dealing with worker shortages), talent (recruiting and training enough people) and technology (automating as much as possible).

Meeting 78

Meeting Automotive Media Newspapers 78

Cision

NOVEMBER 2, 2015

Find out how to improve your pitching strategy at Ian Greenleigh’s “Switch Your Pitch: The Keys to Engaging Journalists on Social” webinar. While technology has made us more interconnected than ever before, people are becoming less ‘social’ and worse communicators face-to-face.

B2B 120

B2B Marketing Content Marketing Technology 120

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 78

Engineering Automotive Agriculture Media 78

Cision

SEPTEMBER 19, 2015

Register for Ian Cleary’s webinar today! With today’s technology, finding and connecting with media professionals is easy. If their interests align with your brand, you can contact them and pitch your story. Find a media database. Stay in contact. Continue to update your media and influencer list as you go.

Report 120

Report Content Marketing Pitching Study 120

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 141

Instagram Technology Resources Employee 141

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 152

Company Tools Technology Software 152

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. In today’s media environment, pitching reporters and editors has become a lost art. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

The Hoffman Agency

FEBRUARY 28, 2018

PR: “What are the chances that you’ll write about this pitch?”. The primary reasons that journalists ignore PR pitches today is the same reason they ignored pitches 25 years ago: The pitch is generic. Pete gave me the OK to share his example of a bad pitch and a good pitch. Let’s start with the bad pitch.

Pitching 28

Pitching Media Local Writing 28

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. It can mean just doing more professional development programs, whether they be in-person events, webinars or specialized coursework through organizations PRSA, ICBA or AMA. Bottom line?

How To 104

How To Fashion Banking Industry 104

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 16% on marketing analytics. How this is done really matters.

Marketing 66

Marketing Survey Study B2B 66

Bianchi Biz Blog

FEBRUARY 18, 2021

Rather than focusing your pitches on your specific product or service , or even just on the breaking news headlines of the day, it’s often better to approach things in the context of the overall trends or industry “pain points” and show how your client or messaging fits. Attend industry events – trade shows, webinars, conferences, etc. –

Automotive 106

Automotive Publicity Transportation Trade Shows 106

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Recently we took part in a webinar sponsored by Meltwater on Using Data to Achieve Efficiency and Accuracy in PR and Communications.

Writing 149

Writing Education Pinterest Creativity 149

Deirdre Breakenridge

FEBRUARY 23, 2015

If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Before starting Game Changer, he led North American PR for FICO and built a successful corporate PR department at data storage firm Xiotech (now called X-IO Technologies). Focus on the content.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths.

Company 150

Company Meeting Crisis Management Government 150

Critical Mention

MAY 15, 2019

It’s a group with thousands of members, all pitching in to answer questions, share strategies, etc. We’re hosting webinars, courses, summits, and conferences. The specific technologies and applications will, of course, change. Q: When you founded WordStream, did you know it would take off to the level that it did?

Interviews 123

Interviews Facebook Software Social Media 123

Sword and the Script

JANUARY 7, 2017

It’s a question that might invite some eye-rolling because the sheer noise over artificial intelligence (AI) in marketing circles has reached a fever pitch. As I’ve written before , I subscribe to Peter Thiel’s idea that technology augments rather than replaces human abilities. But that’s probably by design, intelligent or otherwise.

Marketing 112

Marketing Comparison Technology Data 112

Shift Communications

AUGUST 8, 2016

Four reasons: For sales pitches. For training videos and webinars. Sales Pitches. No matter what, we’re showing data to someone else that we probably shouldn’t be, unless we’re using the Google Analytics account of the business we’re pitching. Vice President, Marketing Technology. For classes and instruction.

Analytics 0

Analytics Google Data-Driven PR Training 0

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Contently has a feature to solicit ideas from your freelance team called pitch requests. It should work hand in hand with other content marketing initiatives. She became popular during the pandemic by helping people find cost-free ways to get virtual care.

Leadership 145

Leadership Content Marketing Healthcare Google 145

The Stalwart Blog

NOVEMBER 6, 2015

Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? Are there new sections? Has the editorial staff changed? Re-evaluate relationships.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Bianchi Biz Blog

NOVEMBER 9, 2020

Survey after survey shows that today’s journalists are being asked to do more than ever, in terms of covering broader beats and filing more stories across more traditional and digital platforms, doing more social media promotion and amplification of those stories, and creating more blog posts, videos and webinars, amidst shrinking newsroom staffs.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. Technology Adoption and New Services.

Survey 60

Survey System Trends Small Business 60