Muck Rack

NOVEMBER 10, 2021

Webinar recap: 2 podcasters share insider tips on how to pitch podcast hosts

Pitching 112

Pitching How To 112

HMA Public Relations

MARCH 1, 2023

Rayna Burgett recently attended a Muck Rack webinar where PR coach Michael Smart answered the age-old question: How long should my email pitch be? Find out what she learned about email pitching in the latest blog post.

Pitching 74

Pitching Blogging Media Relations Media 74

Cision

OCTOBER 17, 2017

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

Pitching 275

Pitching Public Affairs Report Guidelines 275

Agility PR Solutions

JANUARY 19, 2022

Thanks to our webinars, virtual summits, and clients, we’ve had a lot of opportunities to pick the brains of journalists and PR pros about pitching and relationship building. The post 9 pitching recommendations to help you become a journalist’s go-to PR person appeared first on Agility PR Solutions.

Pitching 117

Pitching Media Relations Media Publicity 117

PRSay

APRIL 16, 2020

However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter. Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown.

Travel 196

Travel Pitching Airlines Media 196

ImPRessions - Crenshaw Communications

MAY 22, 2018

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Pitching trade press can be easier than nailing a story in a large media outlet. How trade coverage wins. Trades placements yield good returns.

Pitching 168

Pitching Real Estate B2B Journalism 168

Business Wire

JULY 14, 2020

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here.

Report 314

Report Blogging Pitching Company 314

Onclusive

SEPTEMBER 25, 2020

In this webinar you will learn: How to build a strategic narrative that grows customer advocacy and inspire stakeholders. How a service-first attitude can help your team craft more compelling stories and pitches. How Coursera has used data to measure the impact of their stories and pivot when needed.

Publicity 370

Publicity Measurement Data Employee 370

Onclusive

OCTOBER 19, 2021

Here is our recommended business case outline for communications teams: Executive summary (elevator pitch) The challenge (business need) The solution (objectives, outcomes, supporting data, alternatives, risks) The benefits (for key stakeholders) The cost (budget, resources, one-time / recurring) Timeline, measurement & reporting.

How To 396

How To Measurement Data Writing 396

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Below are some of the key insights from the webinar.

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

Ishmael's Corner

JULY 19, 2020

PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalist: “Not good” PR: “You mean not good like one out of a hundred?”

Pitching 187

Pitching Storytelling Media Writing 187

PRSay

FEBRUARY 15, 2019

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations. Don’t get me wrong — my example pitches are not flippant or disrespectful.

Pitching 131

Pitching Media Relations Examples Course 131

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. Watch the free webinar on demand!

Pitching 120

Pitching Report Brand Branding 120

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. Watch the free webinar on demand!

Pitching 120

Pitching Report Brand Branding 120

Agility PR Solutions

AUGUST 18, 2022

Whether you’re pitching the company’s management team on a new marketing initiative or campaign, speaking at a networking event or conference, or presenting a webinar for potential or existing customers, an effective and engaging presentation is central to all these use cases.

Marketing 164

Marketing Conference Pitching Publicity 164

Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. That way, when you’re ready to pitch, they have an inkling of who you are.

Pitching 120

Pitching Newspapers Writing Local 120

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community.

Pitching 150

Pitching Radio Newspapers Print 150

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 129

Pitching Report Writing Energy 129

ImPRessions - Crenshaw Communications

JULY 7, 2021

To build trust, and to encourage a response to a solid pitch, even if the answer is no. Do you have any news for us to pitch? Never ask an executive if they have anything for us to pitch. At Crenshaw, we work hard to create those bonds with journalists. In a pre-pandemic world, we would socialize over happy hours and karaoke.

Agency 353

Agency Interviews Pitching Retail 353

Ishmael's Corner

FEBRUARY 27, 2018

PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalist: “Not good” PR: “You mean not good like one out of a hundred?”

Pitching 166

Pitching Storytelling Media Writing 166

Business Wire

MARCH 22, 2017

People expect to be pitched on LinkedIn, making them the perfect prospects. This webinar is available for replay here: [link] and you can view the event Storify here: [link] LinkedIn offers access to high income decision makers, those with access to budgets. Posts should be conversation starters, opening two-way dialogue. Email us now!

Social Media 150

Social Media Trends LinkedIn Media 150

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

APRIL 3, 2020

I’m seeing a transition to virtual forums, webinar series, town halls, and on-demand conferences. It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

JULY 14, 2021

If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Watch useful webinars. Simple advice for PR pitches from journalists Reporters get a lot of pitches. Use accurate subject lines, not clickbait.

Journalism 126

Journalism Media Relations Report Survey 126

Sword and the Script

DECEMBER 28, 2021

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events. A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and these are driving pipeline and revenue. Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021.

Blogging 133

Blogging Software Google Content Marketing 133

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. Please check out the sessions we’ve planned and if you’re interested submit a pitch for a speaking slot.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. However, I learned a lot about reporters and pitching in that capacity. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches. It was a very humbling experience.

Reddit 174

Reddit Software B2B Technology 174

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

5W PR

OCTOBER 11, 2023

Pitching and placements Building rapport with journalists and media professionals can make the difference between a successful pitch and a rejection. Attending networking events Participate in industry conferences, seminars, and webinars. These insights can be invaluable for refining PR strategies.

Publicity 103

Publicity Internal International Resources 103

ImPRessions - Crenshaw Communications

JUNE 11, 2020

It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Additionally the company can host a webinar with industry professionals for an even deeper dive into the product and use the best segments in a social campaign.

SEO 221

SEO Data B2B Writing 221

Solo PR Pro

AUGUST 29, 2023

Translate this into your pitch. Research and Identify Prospects Listen Actively: Attend webinars, workshops, and networking events. Tailor your pitch to present a solution that aligns with their unique needs. Practice Makes Perfect The more pitches you make, the more comfortable and adept you'll become at selling.

Communications 78

Communications Pitching Storytelling LinkedIn 78

Onclusive

JUNE 9, 2021

A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities. Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

JULY 9, 2020

In This Webinar You’ll Learn: How trending topics should inform your overall communications strategy Using social media signals to detect which topics are gaining traction Analyzing sentiment to determine which trends to embrace Translating topic insights into story development and pitch strategy. Speaker & Webinar Information.

Trends 74

Trends Media Pitching Technology 74

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. Join us for a webinar on How to Build a PR Business Case and Secure the Investment on October 26th. Following this webinar we’ll share a worksheet to guide you through building a PR business case. Want to learn how to build a strong business case for PR?

Resources 195

Resources Technology Data Tools 195

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 88

Software Pitching Measurement Enterprise 88