Doctor Spin

JANUARY 2, 2024

The Magical PR Question keeps your strategy laser-focused on what truly matters—differentiating your brand in the market. [link] It’s not just about having a PR strategy; it’s about having a strategy that clearly and effectively will: Focus your PR strategy. Drive creative solutions. Build trust and support.

Strategy 52

Strategy eBook Journalism Resources 52

PR 20/20

DECEMBER 18, 2015

As our CEO penned in The Marketing Performance Blueprint, we’re continually working to “ differentiate by doing.” When you can tie marketing efforts to bottom-line business results, you’ve created value. At PR 20/20, we’re constantly brainstorming ways to add more value for our clients.

Marketing 40

Marketing Consumer Industry Strategy 40

wiredPRworks

MARCH 23, 2022

101 The Value for Value Model from Adam Curry and John C Dvorak. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Key Takeaways. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Let’s Connect!

Web 119

Web Transportation Social Media Community 119

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

MARCH 31, 2017

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media. Here’s what Jay had to say.

Customer Service 280

Customer Service Social Media Marketing Media 280

Prakkypedia

MARCH 1, 2020

I teach networking 101 to university students and, combined with my own professional networking, it’s a topic close to my heart. I find a lot of people confuse marketing and PR , so I tend to describe the type of work I deliver for clients. Related reading: 5 Ways to Help Your Client Network. Prepare your elevator pitch.

Groups 186

Groups Pitching Internal International 186

Sword and the Script

JUNE 20, 2023

This is audience identification 101. You want as many people as possible, in your target market, to read that piece. In my observation, this often boils down to personal preference: if the marketing or comms leader doesn’t use Twitter, then the brand won’t either. Do you need help with B2B tech marketing and PR?

Twitter 131

Twitter Survey Journalism Social Media 131

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. Gen Z can’t be ignored now or in the future.

Television 158

Television Instagram Consumer Newspapers 158

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Blog writing 101 Know your audience What are your audience’s needs? Why do I need a blog? What do they want to know? What keeps them up at night?

Blogging 62

Blogging SEO Engineering Mobile 62

PRSay

JUNE 20, 2019

In the content marketing world of flash and pizazz, it’s easy for your brand to get lost among the masses. See how ramping up your team’s content marketing strategy can drive eyes to your content and help your brand shine. It seems like everyone has snappy social platforms and visual content that’s brand-forward and engaging.

SEO 146

SEO Content Marketing Video Strategy 146

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology.

Marketing 144

Marketing Advertising Advertising Small Business 144

Reputation Us

AUGUST 14, 2017

LT Public Relations ‘ Casey Boggs will present at the 4th annual Texas Bankers Association ‘s Marketing Management Conference on Thursday, September 14 in Austin, TX.

Crisis 83

Crisis Banking Crisis Communications Financial 83

Doctor Spin

FEBRUARY 22, 2024

Educate the market and modify perceptions. Spin Academy | Online PR Courses What Public Relations Does “Public relations and marketing both use relationship-building techniques, but their missions and philosophies are fundamentally different.” Public relations and marketing: Dividing the conceptual domain and operational turf.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Hoffman Agency

OCTOBER 4, 2023

It connects the dots and spreads investment across markets like Indonesia and Malaysia. But unlike these markets, it has a very global mindset and an important role in the supply chain. The streets of Little India are lined with temples, street food, and market stalls. This is why many people see Singapore as “Asia Lite.”

Travel 36

Travel Local Software Technology 36

PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? How to Make the Business Case for Marketing AI. Machine Learning for Marketers 101.

Conference 45

Conference Marketing Case Study Hotels 45

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s pull marketing 101. Uberall is a Berlin-based location marketing platform that seeks to build its brand here in the US. To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. Our client Uberall is a good example.

B2B 147

B2B Data Retail Survey 147

NewsWhip

OCTOBER 28, 2022

Adding insult to injury, Adidas’ statement telegraphed to investors and the market what the expected fallout will be in sales: “This is expected to have a short-term negative impact of up to €250 million on the company’s net income in 2022 given the high seasonality of the fourth quarter.” . Not saying anything is saying everything.” .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Konnect Agency

NOVEMBER 20, 2023

As a full-service digital marketing company, we’ve compiled a list of the top PR predictions for 2024 that excite and intrigue us most: he Age of AI-Driven PR is Here In 2024, one of the most transformative PR industry trends is the growing prevalence of AI-driven conversations and content. …That’s so 2022.

Viral 52

Viral Video Trends Consumer 52

Cision

AUGUST 4, 2016

Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. Set voice guidelines for anyone contributing to your content marketing strategy by thinking of a few adjectives that describe your brand. It’s not something to be made up on the spot, but rather developed over time.

Brand 120

Brand Branding Guidelines Storytelling 120

Cision

AUGUST 3, 2016

If you’re just spitting them out whether you have news or not and then getting offended when journalists aren’t beating down your door, you need to go back to Press Release 101 to sharpen your skills. Diversify Your Marketing & PR Strategy. Instead, diversify your efforts across social media, content marketing, email and PR.

How To 120

How To Pitching Content Marketing Course 120

Critical Mention

JUNE 26, 2019

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Content Marketing Institute. Marketing Land.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Doctor Spin

NOVEMBER 30, 2023

The theory of cognitive dissonance has been widely influential in psychology and fields like marketing, public relations, and decision-making studies. Perspectives on Psychological Science, 6, 101 – 98. Perspectives on Psychological Science, 6, 101 – 98. Trivialize the inconsistency. Cognitive Dissonance. link] 7 Boek, D.

Handbook 52

Handbook Journalism Comparison eBook 52

Doctor Spin

NOVEMBER 29, 2023

Perspectives on Psychological Science, 6, 101 – 98. The theory of cognitive dissonance has been widely influential in psychology and fields like marketing, public relations, and decision-making studies. Perspectives on Psychological Science, 6, 101 – 98. Source: Perspectives on Psychological Science 1 Boek, D.

Handbook 52

Handbook Wikipedia eBook Comparison 52

Communications Conversations

FEBRUARY 2, 2021

Over the years, J-Lo has been a pretty damn savvy marketer and curator of her brand. She forgot a few of the basic influencer marketing principles: Read the room. This is influencer marketing 101! The challenge has just 2.4M views on TikTok (for comparison Charli D’Amelio’s #DistanceDance last year has 17.7

Social Media 78

Social Media Marketing Comparison Viral 78

Communications Conversations

SEPTEMBER 28, 2021

It’s a powerful thing in social media marketing circles. It’s the holy grail of social media actions–and one we, as social media marketers, spend a lot of time trying to convince customers to hit. It’s leadership 101–lift up those around you who make the organization so successful!

LinkedIn 120

LinkedIn Case Study Social Media Study 120

5W PR

AUGUST 22, 2019

The cannabis market is similar to where clean beauty was five years ago – The hype has piqued interest, but consumers and media alike are eager for quality, effective offerings. The overwhelming consensus is that consumers across many demographics are curious and open, but are craving education and consistency,” said Edgcomb.

Brand 121

Brand Branding Retail Education 121

Stephen Waddington

FEBRUARY 14, 2019

I’ve recently landed at Metia, the digital marketing agency as managing director. There’s a gap between what students are taught at college or university and what you need to know to get ahead at work. Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. The course will be entirely free.

Communications 95

Communications Community Blogging Agency 95

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Email marketing. Senior Marketing Analyst.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Contently - Strategy

APRIL 3, 2019

The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program. That’s what’s at risk when marketing and sales teams fail to work together. Data-Driven Marketing: A Contently Customer Story.

Enterprise 91

Enterprise Content Marketing B2C Data 91

Communications Conversations

NOVEMBER 9, 2017

That’s the reality of social media marketing in 2017. Organic content 101! Basically, advertising 101. We’re constantly told that social media is now a pay-for-play environment. And, if you don’t want to play, you my as well not play at all. Then, I started to consider the following: Instagram Stories.

Social Media 83

Social Media Media LinkedIn Instagram 83

Shift Communications

DECEMBER 21, 2018

While the ultimate goal of marketing is to transform members of said audience into a more deeply interested group – one willing to engage and potentially do business with us. In this post, discover how to optimize your media efforts for all three levels of the marketing funnel. GOOGLE ANALYTICS 101: 5 METRICS FOR PUBLIC RELATIONS.

Analytics 74

Analytics Google Measurement Data 74

PR 20/20

MARCH 7, 2023

Simply having a college degree or background in a related marketing role isn’t enough— instead, we stay hungry for knowledge and seek to learn more. Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs, and best practices is constantly important to your career.

Course 52

Course Marketing Analytics Google 52

wiredPRworks

NOVEMBER 5, 2019

The new guide, “Disclosures 101 for Social Media Influencers ,” provides influencers with tips from FTC staff about what triggers the need for a disclosure and offers examples of both effective and ineffective disclosures. FTC Disclosures 101 for Social Media Influencers. WHEN TO DISCLOSE.

Advertising 87

Advertising Advertising Guidelines Video 87

Communications Conversations

JUNE 18, 2019

If you’ve worked in the social media marketing world for more than five minutes, you know how most brands treat “engagement” on Twitter. That’s personalization 101, folks. I’ll simplify: When it comes to engagement, Twitter has become a full-on customer service channel managed by the customer service team.

Community 127

Community Twitter Brand Branding 127

5W PR

NOVEMBER 5, 2018

Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message. For PR professionals, integrating marketing and PR requires some additional skills that marketing professionals use every day. Social Media Marketing. Competitor Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Barokas

APRIL 23, 2020

Farmers markets are bustling, baseball is in full swing and the parks are filled with crowds of people happy to see the sun for the first time in months. Set up a media training 101 or refresher. Spring is in the air. Wait…hold that thought. Never mind. The current climate is making coverage harder to come by than usual.

Crisis 88

Crisis Product Launch Media Training Interviews 88